panda



Search Expert Weighs In on Latest Google Panda Update

Written on
March 27th 2013
Author
Adotas

ADOTAS – Grant Simmons (pictured), Director, SEO and Social Product at The Search Agency, recently offered us his take on the most recent Google Panda update. Grant has some interesting views on how Panda defines a brand, as well as how it defines content. Here’s a little view into Grant’s insights around ... more...

POV: How Google Author Rank Works and How To Leverage It Best for SEO

Written on
March 19th 2013
Author
Mike Daly

Covario SEO manager Michael Martin has posted a POV piece about Google Author Rank and its implications. In the article, “Author Rank Within Google: How Covario Feels Author Rank Works and How to Leverage it Best for SEO,” Martin discusses the following points: What is Author Rank and Why Does it Matter? How ... more...

Industry Leaders Offer Predictions for 2013 (Part 3)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10 Brian Lesser, CEO, Xaxis “Twitter and Apple (tablet/mobile) will launch real-time-bidding (RTB) ad exchanges. Following this year’s success of Facebook Exchange (FBX), Facebook’s RTB system, Twitter and Apple will also open their ad inventory to RTB technology.  This will be a great plus to ... more...

Trimming the Content Mullet

Written on
August 16th 2011
Author
Andrew Boer

ADOTAS - Business in the front, party in the back – In 2008, Buzzfeed founder Jonah Peretti coined the expression “mullet strategy” after the hairstyle once favored by hockey players and country music fans.  In a New Yorker article on the Huffington Post, Peretti described the merits of HuffPo’s assimilation of both ... more...

Google Referrals to Demand Sites Take a Tumble

Written on
April 26th 2011
Author
Gavin Dunaway

ADOTAS – Internet writers and content developers all growled as Wall Street validated Demand Media’s lowest-cost content production machine to the tune of a $1.9 billion valuation. Well, now would seem to be the moment for schedenfreunde — the latest data from Experian Hitwise suggests that traffic to Demand Media sites ... more...

eHow Finally Feels Wrath of Google Panda Algo Update

Written on
April 18th 2011
Author
Gavin Dunaway

ADOTAS – Hey, you know who we haven’t kicked around for a while? Demand Media! Hold on while I put on my favorite journalist’s tool — steel-toed boots. As Google’s Panda (a.k.a., Farmer) algorithm update finally rolled out internationally to a lot of global grumbling, Big G also made some tweaks ... more...