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MSN UK Sets Commission Rate for Upcoming Paid Search Service

Written on: May 31st 2006
Author: Editor

Microsoft today announced its decision to use a tiered system for its search commission structure, with 15 percentas the maximum, which is in contrast to competitors Google and Yahoo. A spokesman for MSN told Mediaweek UK that he “expected the majority of agencies to make that level.” In January, Google caused controversy [...] more...

Paid Search Goes Pro: Why the Search Strategy Hits a Home Run with Brand Advertisers

Written on: April 26th 2006
Author: Ben Perry

Paid search is maturing. Once strictly the domain of retailers, lead brokers, and other direct marketing advertisers, the appeal of paid search has broadened. Brand advertisers and others who cannot easily facilitate a purchase online are awakening to the value of it, and are including it in their [...] more...

The Hiring Woes of an SEM Firm

Written on: January 19th 2006
Author: Udayan Bose

Paid search advertising revenues for 2005 should be in the range of $6 billion up from $972 million in 2002. Not many industries can boast such an explosive growth rate. The complexity inherent to the PPC campaign management and optimization process meant that external expert help had become a necessity [...] more...

Spotlight

HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...