paid-search
Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way
ADOTAS – Tony Stark aka Iron Man is restless. The self-described genius, billionaire, playboy, and philanthropist sits alone, building dozens of Iron Man suits, while girlfriend Pepper Potts frets. Tony’s obsession with technology causes a love triangle — between himself, Pepper, and those amazing suits. While most of us don’t claim [...] more...
The Many Sides of the Native Advertising Coin
ADOTAS — One thing is clear – and very exciting – and that is there is significant momentum around the category of “native advertising.” Before you second-guess the term, take a moment and ask yourself this question, “When was the last time you got excited about digital advertising?” More than [...] more...
Blogshare: Paid Search and Above The Line Integration
ADOTAS (via COVARIO) – Paid search and Above the Line (ATL) advertising integration is a hot topic in the digital world. Discussions around marketing channel “integration,” such as search and social media, SEO and PPC, and search and ATL, are starting to make real sense for advertisers who [...] more...
Study: Mobile and Tablets Driving US Paid Search Spend
LOS ANGELES, April 18, 2013 (ADOTAS) – The Search Agency, a global online marketing firm and the largest independent U.S. search marketing agency, today released its quarterly State of Paid Search Report, which found that total search advertising spend across Google and Yahoo!-Bing increased 21.6 percent year-over-year, in addition to other findings. [...] more...
Marketing Attribution: Mapping the Digital Engagement Path
ADOTAS – Smart online marketers understand that you can’t make a sale with a single ad. No matter how compelling the message or image, a customer’s journey from awareness to conversion happens across multiple visits, devices, and touch points. As they travel along the digital engagement path, from ad to [...] more...
Report: Q1 Global Paid Search Spending Grew 33% over Last Year
SAN DIEGO, March 28, 2013 (ADOTAS) – Covario, Inc., the world’s leading independent search marketing agency, today issued its Global Paid Search Spend Analysis for the first quarter of 2013, reporting that spending on pay-per-click advertising (PPC) by its enterprise technology, consumer electronics, and retail clients rose 33 percent over [...] more...
Digital Marketing’s Role in Lead Generation
ADOTAS – As we think of new goals and new strategies, it’s important to consider all avenues to new business opportunities. Your company may have a solid handle on this challenge or it may be struggling to keep up. Whatever your particular case may be, there’s always opportunities if you [...] more...
Retail Sites, Including Amazon, Dominate Paid Search Advertising on Google
A new study reveals that retail web sites are dominating paid search advertising on Google.com, with amazon.com taking the lead as both the most visible retail advertiser and also the retail brand most likely to be seen in organic search results. The findings come from a study by search and social analytics [...] more...
Programmatic Buying and the Evolution of Ad Tech
It was 20 years ago when a now-defunct Silicon Valley law firm placed the first clickable banner ad on Global Network Navigator (an early publisher sold to AOL in 1995). In these last 20 years, we’ve seen big changes in ad technology, fueled by a combination of visionary marketers and [...] more...
Paid Search Prices Continue to Rise; Better Returns in Social
Paid search for online retailers can become a spend suck, and price for keywords is still on the rise. In the second quarter of 2012, Google reported a 42% increase in paid click revenue. While more targeted and relevant ads can make the rising price of paid traffic worth the [...] more...
Spotlight
An Interview with Jasper Mullarney, VP of Direct Response Advertising, AdknowledgeADOTAS — Industry Veteran Jasper Mullarney is Vice President of Direct Response for Adknowledge, the fourth-largest digital marketplace behind only [...] more...
Latest News
- Blogshare: Twitter Launches Lead Generation Card May 23rd 2013 ADOTAS (via MediaWhiz) – [Yesterday's] announcement by Twitter of the [...] more »
- Six Mistakes You’re Making with Landing Pages May 22nd 2013 ADOTAS — Landing pages represent the tipping point for affiliate [...] more »
- Wired to Share: New Research from ShareThis and Digitas Reveals Important Insights into Digital Sharing Behavior of Moms May 22nd 2013 PALO ALTO, CALIF., May 22, 2013 (ADOTAS) – In one [...] more »
- Coverage of Microsoft’s Xbox Reveal Drives Spike in Adotas Readership May 22nd 2013 ADOTAS – Yesterday, just prior to Microsoft’s press conference introducing [...] more »
- Does Mobile Display Even Work? How Geo-Location and Cross-Platform Ads Will Change the Game May 22nd 2013 ADOTAS — The potential of mobile advertising is huge. And [...] more »
- Upcoming Event and Conference Calendar May 22nd 2013 ADOTAS – Here’s a snapshot of upcoming industry events. Further [...] more »
- From the Twitterverse: Gamers Hate On Xbox One May 21st 2013 ADOTAS – Microsoft has unveiled Xbox One, its next-generation entertainment [...] more »
Features
- Blogshare: Twitter Launches Lead Generation Card May 23rd 2013
- Six Mistakes You’re Making with Landing Pages May 22nd 2013
- Does Mobile Display Even Work? How Geo-Location and Cross-Platform Ads Will Change the Game May 22nd 2013
- Brands & the Next Internet Wave: What You Need To Know May 21st 2013
- Blogshare: Why Tumblr Will Make Yahoo Billions May 21st 2013
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