paid-search



Facebook Puts the Brakes on Free Organic Search for Pages

Written on
April 1st 2014
Author
Richard L. Tso

ADOTAS – Marketing has become increasingly social, and companies rely on creating a low-cost brand presence on social networks like Facebook, Twitter, Vine and LinkedIn as valuable sources of driving engagement through earned media. The Facebook Pages model sparked an entire industry and the creation of firms like Buddy Media ... more...

Mobile on Pace to Surpass Desktop Paid Search on Google by End of 2015

Written on
March 19th 2014
Author
AdotasWire

SAN FRANCISCO, March 19, 2014 (ADOTAS) – As mobile adoption and engagement continues to rise, so does its significance in the digital marketing industry. A new report by Marin Software (NYSE: MRIN), provider of a leading Revenue Acquisition Management platform for advertisers and agencies, forecasts that by December 2015 mobile devices ... more...

Study: 1% of Advertisers Generate 80% of Clicks Across 10 Search Categories in US, UK and France

Written on
March 12th 2014
Author
AdotasWire

ROME, March 12, 2014 (ADOTAS) – Paid search advertising is dominated by an elite minority of highly successful advertisers, according to exclusive data released today by the Festival of Media Global and its insight partner Kantar Media. The results are from a proprietary study by Kantar Media’s search marketing intelligence ... more...

Spotlight on Search: Yahoo! Gemini vs. Google Enhanced Campaigns

Written on
March 6th 2014
Author
Kristen Cho

ADOTAS – Mobile is no longer a supplementary feature; rather, it’s a requisite aspect of consumers’ lives. Marketers are catering to on-the-go content consumption and discovery – and search is no exception. A couple weeks ago, Yahoo introduced Gemini, a unified marketplace for mobile search and native advertising. Gemini is ... more...

4 Steps to Establishing Your Digital Presence

Written on
February 14th 2014
Author
Eric Schiffer

ADOTAS – My digital marketing agency, DigitalMarketing.com, is a leading indicator of how the economy is doing. Businesses tend to invest the most in their digital presence when they’re confident that the economy is strong. In the first quarter of 2014, we’ve seen a 300% increase in sales so far, ... more...

Direct Agents, RIOT Leverage Kenshoo’s Marketing Tech Platform

Written on
January 27th 2014
Author
AdotasWire

NEW YORK, SAN FRANCISCO and SAO PAULO, January, 27 , 2014 (ADOTAS) – Kenshoo, a global leader in premium digital marketing technology, announced two new strategic partnerships today. Direct Agents (www.directagents.com), a full-service digital ad agency, has partnered with Kenshoo to further enhance its Paid Search bidding capabilities for advertisers. For over 10 years, Direct ... more...

Google Takes On Amazon: New Report Shows PLA Spend Tripled in 2013

Written on
January 22nd 2014
Author
Richard L. Tso

ADOTAS – With the busiest shopping season of the year now behind us, Q4 demonstrated the rising influence of online purchases over traditional brick-and-mortar retail. The last quarter of 2013 was the biggest quarter ever for paid search, with 36 percent of all global retail paid search clicks coming from ... more...

New Research From Kenshoo Finds Q4 2013 Was Biggest Quarter Ever for Paid Search

Written on
January 16th 2014
Author
AdotasWire

SAN FRANCISCO, January 16, 2014 (ADOTAS) – Kenshoo, the global leader in premium digital marketing technology, this week released Global Search Trends infographics and a 2013 Global Online Retail Seasonal Shopping Report: Final Edition. Kenshoo’s Global Search Trends infographics cover search advertising across all industries and offer global and regional data, analysis, and ... more...

Lost in Translation: Bridging the Chasm Between ‘Search Engine’ and ‘Marketing’ Through Entity Ads

Written on
December 26th 2013
Author
Murthy Nukala

EDITOR’S NOTE: This article, originally published on June 13, 2013, placed at No. 14 in our 20 most popular articles of the year. ADOTAS — In the world of search engine marketing, there is ironically a large chasm between “search engine” and “marketing.” A search engine marketer’s (SEMs) day-to-day activities, including keyword ... more...

Black Friday Becomes ‘Mobile Friday’

Written on
December 2nd 2013
Author
Mike Daly

ADOTAS — Online shopping on Black Friday a hit with 16% sales growth compared to Black Friday 2012, according to the Custora Pulse. The Custora High-Growth E-Commerce Index, including 50 of the fastest growing online retailers, grew by 40% vs 2012. Custora’s Black Friday Online Shopping Highlights: Black Friday was “Mobile Friday”, with almost 40% of all online shopping done on ... more...