paid-search



Adgooroo Data Details Steep Rise in CPC Across Major Industry Categories

Written on
June 26th 2014
Author
Press Release

ADOTAS — Adgooroo, a leading provider of Search Marketing Intelligence that drives competitive advantage for Internet marketers, released new data today detailing a rise in Cost-Per-Click (CPC) on U.S. AdWords between the first quarters of 2012 and 2014. According to proprietary AdGooroo data, CPC on U.S AdWords has increased an average ... more...

Is Paid Search Worthless?

Written on
June 20th 2014
Author
Matt Ackley

ADOTAS – There’s been some new stories recently about a report eBay did last year claiming that paid search for large brands was pretty much worthless. Many of these stories are focused on the fact that online advertising is not living up to its promise. Obviously this caught my eye ... more...

Study: Facebook Ads Increase Paid Search Conversions by 19% on Average

Written on
June 18th 2014
Author
Press Release

SAN FRANCISCO, June 18, 2014 (ADOTAS) – Kenshoo (www.Kenshoo.com), the global leader in predictive media optimization technology, today released new research insights in the white paper, “The Facebook Added Value Series: Volume 2: Finding the Sweet Spot for Search and Social Investment.” The study, executed by Kenshoo and commissioned by Facebook, presents ... more...

OPINION: What Google Doesn’t Want You to Know About Paid Search Performance

Written on
June 16th 2014
Author
Andries de Villiers

ADOTAS – I’m going to hit you with a hard truth. If you are a search marketer with strong brand equity, and rely on Google for performance metrics, you are allocating your digital marketing budget inefficiently. If you’re not analyzing brand ROI and non-brand ROI separately, you don’t know the ... more...

Sizmek Announces New Attribution Suite for Cross-Channel Analytics

Written on
June 12th 2014
Author
Press Release

NEW YORK, June 12, 2014 (ADOTAS) — Sizmek (NASDAQ: SZMK), a leading open ad management platform company serving more than 5,000 agencies worldwide, announced today the release of the Sizmek Attribution Suite to deliver full-funnel, cross-channel attribution analysis of digital marketing campaigns. With one platform, advertisers and agencies can now collect, model, and analyze ... more...

Google’s Paid Search Announcement: How It May Change the Ad Space

Written on
April 25th 2014
Author
Matt Marshall

ADOTAS – The search query is a fundamental piece of the paid search puzzle – a critical building block that helps advertisers understand their consumers and guide program optimization. Test Field & Execution In October 2011, Google introduced encrypted search for users logged into a Google account. By September 2013, Google quietly ... more...

Facebook Puts the Brakes on Free Organic Search for Pages

Written on
April 1st 2014
Author
Richard L. Tso

ADOTAS – Marketing has become increasingly social, and companies rely on creating a low-cost brand presence on social networks like Facebook, Twitter, Vine and LinkedIn as valuable sources of driving engagement through earned media. The Facebook Pages model sparked an entire industry and the creation of firms like Buddy Media ... more...

Mobile on Pace to Surpass Desktop Paid Search on Google by End of 2015

Written on
March 19th 2014
Author
Press Release

SAN FRANCISCO, March 19, 2014 (ADOTAS) – As mobile adoption and engagement continues to rise, so does its significance in the digital marketing industry. A new report by Marin Software (NYSE: MRIN), provider of a leading Revenue Acquisition Management platform for advertisers and agencies, forecasts that by December 2015 mobile devices ... more...

Study: 1% of Advertisers Generate 80% of Clicks Across 10 Search Categories in US, UK and France

Written on
March 12th 2014
Author
Press Release

ROME, March 12, 2014 (ADOTAS) – Paid search advertising is dominated by an elite minority of highly successful advertisers, according to exclusive data released today by the Festival of Media Global and its insight partner Kantar Media. The results are from a proprietary study by Kantar Media’s search marketing intelligence ... more...

Spotlight on Search: Yahoo! Gemini vs. Google Enhanced Campaigns

Written on
March 6th 2014
Author
Kristen Cho

ADOTAS – Mobile is no longer a supplementary feature; rather, it’s a requisite aspect of consumers’ lives. Marketers are catering to on-the-go content consumption and discovery – and search is no exception. A couple weeks ago, Yahoo introduced Gemini, a unified marketplace for mobile search and native advertising. Gemini is ... more...