The FTC steps into the social media fray – so what do we do now?

Written on
May 25th 2009
Richard Jalichandra

ADOTAS — It seems we in the ad industry are not the only ones noticing the increase in paid blogging (and here’s an example that makes us all cringe). By now, we’ve all seen the FTC’s proposed updated set of guidelines for testimonials and endorsements. There won’t be a decision until ... more...