paid-content



IAB: Smartphones to Play Major Role in 2014 World Cup

Written on
June 5th 2014
Author
Press Release

NEW YORK, June 5, 2014 (ADOTAS) — Smartphone-owning soccer fans across the globe expect their mobile devices to take on a pivotal role when it comes to their FIFA World Cup 2014 experience, according to “2014 World Cup: A Global Mobile Perspective,” a landmark international study from the Interactive Advertising Bureau ... more...

Can Selfies Earn You Cash? Strengthen Brands? Save the World?

Written on
June 2nd 2014
Author
Richard L. Tso

ADOTAS – The ubiquitous selfie had made its way into our daily social feeds, but why do people have the urge to snap pictures of themselves and share them with the world? While there are differing opinions as to why people embrace (or shudder at) this social phenomenon, brands and ... more...

The Instragram Fiasco: It’s Over, Put Down Your Pitchforks

Written on
December 19th 2012
Author
Richard L. Tso

People love uploading and sharing their most intimate moments with family and friends using the popular mobile app Instagram, but now users using the popular photo-sharing service may be inadvertently signing up to have their images used in ads without their permission. Or at least that’s what would have happened ... more...

Local Dailies Can Charge for Online Content, But They Bring in Pennies

Written on
June 3rd 2011
Author
Gavin Dunaway

ADOTAS – The newspaper industry has been suffering a long and painful decline, but the 1,390 U.S. local dailies hanging in there are dabbling in charging for online content. However, the revenue generated through subscription plans is not looking that impressive. We commented a few months ago that Gannett might be ... more...

Demand, NYTimes and a Two-Tiered Online Content World

Written on
March 28th 2011
Author
Gavin Dunaway

ADOTAS – “If you haven’t heard already, Demand Media has been in the news a lot lately,” the email with the infographic read. Demand Media? Never heard of them before — definitely haven’t written bitchy post after bitchy post about their content generation machine. That was some other Gavin. Though there’s no ... more...

Lo, The NYTimes Pay Meter Was Instated

Written on
March 17th 2011
Author
Gavin Dunaway

ADOTAS – The long-awaited New York Times pay meter will go into effect in the U.S. on March 28. It’s not long-awaited because consumers have been dying to pay for Times’ content, but observers of the industry are curious whether the system can become a viable revenue stream. And if such ... more...

Hey, Local Paid-Content Models Can Work!

Written on
March 8th 2011
Author
Gavin Dunaway

ADOTAS – On Twitter, media commentator Jeff Jarvis quipped, “[You'd] Have to pay me to read my local Gannett rag.” However, Gannett, which operates 81 regional newspapers in addition to USA Today, may be onto something as it experiments with paid content models on three of its local newspaper websites. For ... more...

Google Cedes (Some) Control to News Publishers

Written on
December 3rd 2009
Author
Gavin Dunaway

ADOTAS – It’s gotten so tedious to listen to news publishers whine about how Google News is killing their business that even Google has gotten tired of it and thrown them a bone — or two. Publishers were always welcome to exclude their content from Google News by filling out a ... more...

Microsoft talks with News Corp. a shot across Google’s bow

Written on
November 23rd 2009
Author
Gavin Dunaway

ADOTAS – The enemy of my enemy is my friend, they say. Rupert Murdoch’s distaste for Google and his laments that it is killing the business of news have long been a public affair, but it looks as if he may be taking action after so much talk — with ... more...

Fwix and the art of monetizing local content

Written on
November 13th 2009
Author
Gavin Dunaway

ADOTAS – As major publications clamor for a paid content model to cover their numerous expenses, consumers increasingly yearn for content targeted at them on a local level. Seeing an opportunity, Fwix has set up shop at the crossroads. Through a widget, the recently introduced AdWire platform aggregates local content from ... more...