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Bigreds Sees Red, Sues Yahoo for $1M

Written on: April 17th 2008
Author: Kathleen

ADOTAS — Online retailer Bigreds.com has filed a $1 million lawsuit against Yahoo Inc. The online collectibles retailer said it knowingly used a pay-per-click service operated by Yahoo, but alleged it was overcharged by thousands of dollars because of click fraud Yahoo failed to stamp out. Bigreds.com reportedly says it used [...] more...

Yang Cleans Up Yahoo

Written on: July 18th 2007
Author: Editor

The 2007 Q2 for Yahoo has been released with disappointing results. There has been blame put on the previous mistakes which subsequently, did not bring in as much revenue from display ads and affiliates. Jerry Yang promises to turn this around. Coming in with $599 million, Yahoo’s marketing services revenues from [...] more...

Yahoo Allowed To Claim Their Prize

Written on: July 13th 2007
Author: Editor

Yahoo has announced the clearance of its acquisition of Right Media for $650 million. This leaves the Google/DoubleClick deal for last to be cleared in the dealings made this past spring. This clearance adds Yahoo to the approved club with Microsoft and WPP. These companies have passed through the Hart-Scott-Rodino antitrust [...] more...

Yahoo Sued for Spyware, Typosquatting

Written on: May 3rd 2006
Author: Editor

On Monday, several advertisers filed suit against Yahoo in the state of New Jersey for alleged fraud in the way the online giant distributes their contextual Overture ads. The lead plaintiff is a typical small advertiser, Crafts by Veronica. “This is a class action. It’s on behalf of all advertisers. [...] more...

Edelman Reports: Yahoo Beset by Click-Fraud

Written on: April 5th 2006
Author: Editor

Anti-spyware guru Ben Edelman released a study yesterday on his blog connecting Yahoo’s earnings to fraudulent clicks. According to him, Yahoo’s media partnerships through their Overture ad network allows spyware vendors to purchase ads indirectly. Those spyware vendors can then send visitors through the Overture system without having clicked on [...] more...

Spotlight

Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...