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Told Ya So: AP Confirms Hotmail’s Demise

Written on
February 19th 2013
Author
Mike Daly

Confirming our February 4 story, The Associated Press reported today that Microsoft will retire the world’s most popular free email platform, Hotmail, in favor of its new service, Outlook.com. The AP reports that the switch will be accompanied by “what [Microsoft]  believes to be the biggest marketing blitz in the history [...] more...

Hotmail to Be Retired; DSPs to Lose Cheap Retargeted Ad Space

Written on
February 4th 2013
Author
Mike Daly

A source close to Microsoft told Adotas last week that Hotmail will soon go the way of the dinosaur and its replacement, Outlook.com, would be free of ads. In response, a spokesperson for Microsoft confirmed the former but denied the latter. “Outlook.com does have ads,” said the spokesperson (appropriately) via email. [...] more...



Spotlight

Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...

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