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Amazon.com: From Retail Powerhouse to Multimedia Monolith?

Written on
April 16th 2014
Author
Peter Koeppel

ADOTAS – Since its inception, Amazon.com has been known as one of the first highly successful, “big box” retailers online – and while it is still one of the “big boys,” times sure have changed. Fortunately, Amazon is taking steps to change with those times. With physical products like books, CDs ... more...

EXCLUSIVE: Viamedia To Launch Programmatic TV Ad Exchange At Advertising Week

Written on
September 19th 2013
Author
Richard L. Tso

ADOTAS — The ad industry is all about automation these days, so why should the planning and buying of television commercials be exempt? In an exclusive pre-Advertising Week discussion with Adotas, Viamedia CEO Jeff Carter (pictured) revealed his plans to announce a new company called placemedia next week that aims to solve the ... more...

Today’s Burning Question: Video Startups Set for IPOs?

Written on
May 9th 2013
Author
Mike Daly

ADOTAS — Today we solicited emailed responses from industry leaders to the following Burning Question: “What is your reaction to Bloomberg’s report that Tremor Video, YuMe and Adap.tv are on course for initial public offerings this year?” Here’s how they responded: “The news of potential IPOs within the online video advertising industry is further ... more...

Industry Leaders Offer Predictions for 2013 (Part 2)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10 Michael Ni, CMO/SVP, Marketing and Products, Avangate “In the cloud era, marketing is the new sales. Marketing will play a greater role to engage customers in an ongoing relationship, to not only acquire new customers but also retain existing ones. Marketing and ... more...

Industry Leaders Offer Predictions for 2013 (Part 6)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10 Sean O’Neal, Global CMO, Mail Online “Native Advertising will become a standard line item in the online media RFP.  Brands continue to become publishers in their own right, and will seek to integrate their marketing messages seamlessly within high-quality publisher content.  Well executed Native ... more...