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Quick Hits: Big Fuel, OTA, MediaBank and More
ADOTAS – Social marketer Big Fuel has acquired marketing content developer Apex Exposure. All six employees are coming to Big Fuel, cofounders Ben Luntz and Josh Scheiner becoming group directors of the Distribution Group. Following the big Epsilon breach, the Online Trust Alliance reported that 84% of the Internet retail 100 have adopted email [...] more...
New Data Breach Prevention Guide from OTA
ADOTAS - Data Privacy Day comes but once a year, this time on Friday, Jan. 28. How will you celebrate? I was considering skipping my daily ritual of memorizing every IP address that finds its way to Adotas. (By the way, 76.87.98.1, thanks for being such a loyal reader! I promise to write [...] more...
Cyber security: Principles of trust
ADOTAS – This is the third article in a four-part series dedicated to National Cyber Security Awareness Month. Read the first article here and the second article here. As the Internet has grown, so have the responsibilities of companies that engage in online business. At the heart of these responsibilities is [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
Latest News
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013 ADOTAS (via Edelman Digital) — Pinterest has always been defined [...] more »
- Six Mistakes You’re Making with Landing Pages May 23rd 2013 ADOTAS — Landing pages represent the tipping point for affiliate [...] more »
- Why Cheap Affiliate Management Does Not Work May 23rd 2013 ADOTAS – More often than not, companies that are not [...] more »
- Combatting Click Fraud: An Ad Network Checklist May 23rd 2013 ADOTAS — Click fraud remains a nettlesome problem for advertisers, [...] more »
- AFAIK: Quantasy, SDL, MARS Advertising, Concentric, engajer, Burstly May 23rd 2013 ADOTAS – Here’s what we herd through the digital grapevine [...] more »
- Blogshare: Twitter Launches Lead Generation Card May 23rd 2013 ADOTAS (via MediaWhiz) – [Yesterday's] announcement by Twitter of the [...] more »
- Wired to Share: New Research from ShareThis and Digitas Reveals Important Insights into Digital Sharing Behavior of Moms May 22nd 2013 PALO ALTO, CALIF., May 22, 2013 (ADOTAS) – In one [...] more »
Features
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013
- Six Mistakes You’re Making with Landing Pages May 23rd 2013
- Why Cheap Affiliate Management Does Not Work May 23rd 2013
- Combatting Click Fraud: An Ad Network Checklist May 23rd 2013
- Blogshare: Twitter Launches Lead Generation Card May 23rd 2013
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