oridian
Advertising Networks Self-Analysis
They’ve been a boon to publishers and cross-network buyers since the online space became aligned with earning revenue. But what exactly makes an ad network so beneficial to its clients? Who are the top ad networks today, and who do they view as the competition? While we at ADOTAS would normally [...] more...
Oridian Snags TRUE for Exclusive Ad Representation
Online media solutions company Oridian today announced it has been selected to provide exclusive advertising representation for leading scientifically-based online relationship service TRUE, including its main website and email newsletters. TRUE, one of the top 5 properties in online dating services, will display IAB standard ad sizes including 728×90, 468×60 and [...] more...
Adware’s Fight for the Future
Contextually oriented adware companies like Claria, WhenU and Hotbar have successfully exploded on the online advertising marketplace over the last five years. The explosion has come with extraordinary ad conversion performance that has earned them hundreds of advertisers big and small—but not without controversy. These companies are in a fight [...] more...
Search Mentality + Network Buying = Confused Expectations
One of my favorite inventions of the 20th Century is the ATM: it’s simple, it’s instant, and it limits the problem of lines and pesky people to deal with. (I can be a bit anti-social so this suits me fine.) I like to think of buying search advertising as a [...] more...
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Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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- docreiss: I find it interesting that the author ("Bob") indicates the reader may have the "patients"
- Jedd Gould: I think you miss the point. Publications have to charge because the content most are
