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Advertising Networks Self-Analysis

Written on: February 27th 2006
Author: Editor

They’ve been a boon to publishers and cross-network buyers since the online space became aligned with earning revenue. But what exactly makes an ad network so beneficial to its clients? Who are the top ad networks today, and who do they view as the competition? While we at ADOTAS would normally [...] more...

Oridian Snags TRUE for Exclusive Ad Representation

Written on: February 1st 2006
Author: Editor

Online media solutions company Oridian today announced it has been selected to provide exclusive advertising representation for leading scientifically-based online relationship service TRUE, including its main website and email newsletters. TRUE, one of the top 5 properties in online dating services, will display IAB standard ad sizes including 728×90, 468×60 and [...] more...

Adware’s Fight for the Future

Written on: May 23rd 2005
Author: Robert S.K. Regular

Contextually oriented adware companies like Claria, WhenU and Hotbar have successfully exploded on the online advertising marketplace over the last five years. The explosion has come with extraordinary ad conversion performance that has earned them hundreds of advertisers big and small—but not without controversy. These companies are in a fight [...] more...

Search Mentality + Network Buying = Confused Expectations

Written on: May 23rd 2005
Author: Robert S.K. Regular

One of my favorite inventions of the 20th Century is the ATM: it’s simple, it’s instant, and it limits the problem of lines and pesky people to deal with. (I can be a bit anti-social so this suits me fine.) I like to think of buying search advertising as a [...] more...

Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...