organic
Industry news on partnerships
ADOTAS — Katz 360 Sales, Organic, Spot Runner, Yodle and the Performance Marketing Alliance all had recent announcements. Organic, a digital communications agency, released the results of its ROI study of Microsoft search engine, Bing. Using its Return on Marketing Investment model (ROMI) and Spend Plan Optimization Tool (SPOT), Organic compared [...] more...
AOL targeting big marketers but could steal smaller ones
ADOTAS — When AOL CEO Tim Armstrong unveils a strategy Friday that focuses on combining specialized content and display advertising, he plans to make AOL appealing to large consumer products companies with big marketing budgets like Procter & Gamble. But he also is looking to gather the smaller local markets as [...] more...
Hiring, promotions, location and partnerships
ADOTAS — NetShelter Technology Media, Teracent Corporation, Catalyst:SF, Organic hiring, promotions and partnership announcements. NetShelter Technology Media: Michele Sweeney was hired to the newly created position of Chief Sales and Marketing Officer. She will be based in NetShelter’s San Francisco office and oversee all aspects of company’s sales, marketing and client services [...] more...
Hires and Fires Round-Up: MySpace, Fortune, Organic
ADOTAS – MySpace has just rounded out its executive ranks with five new additions. This is an odd move (timing-wise at the very least), since MySpace is reportedly planning to let go of 5% of its staff in coming days primarily in the engineering, sales and customer service departments. Manu Thapar [...] more...
Organic is on Fire!
If you are an original, wild, innovative aficionado of Web 2.0, then maybe we have something in common. Organic’s network includes offices in San Francisco, Los Angeles, New York, Detroit and Toronto. Please take a look at our current openings. We will happily provide relocation reimbursement for candidates [...] more...
The Compassionate Creative: Calling for Advertisers to Let Empathy and Insight Drive Design
I don’t know a lot about makeup. When Organic started the pitch process for a major pitch for a cosmetics company, I thought Bobbi Brown was married to Whitney and that MAC was a line of Apple products. How could we get smart about women’s cosmetics? The [...] more...
Organic Leads Users around “Ad Ring” for Sony Ericsson Promo
While it bears no relation to the movie “The Ring”, Organic’s recently launched online campaign for Sony Ericsson’s new line of Walkman phones does dispel its own sense of mystery and adventure. Playing off the concept of community-centric “Web rings”, Organic marked its first marketing endeavor with Sony Ericsson by implementing [...] more...
Skin it to Win It: Why Skinning Sets the Stage for Web Page Takeovers
Page takeovers are arguably one of the most eye-catching ads a consumer will see upon opening a Web page. The homepages of online big guns like AOL and Yahoo have in more recent years added this advertising format to their media kits, bringing the first attention to the latest online [...] more...
Mitsubishi, Organic Take ’07 Spyder for a Spin on the Web
It’s no secret that the automotive industry’s shifted into high gear with its interactive marketing strategies in the last few years. From Flash-heavy microsites to banners and viral messaging, marketers have pushed the pedal to the floor in creating brand awareness online. For the upcoming launch of its Spyder ’07 convertible [...] more...
The New Media Blend: Working Interactive Media into the Traditional Mix
In an era in which the meaning of “traditional advertiser” continues to erode, and interactive options emerge in the blink of an eye, we in the interactive world know that advertisers must be forward thinking just to keep up. And while most have indeed already begun to drop pennies into [...] more...
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Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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