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Hires and Fires Round-Up: MySpace, Fortune, Organic

Written on
July 30th 2008
Author
Kathleen

ADOTAS – MySpace has just rounded out its executive ranks with five new additions. This is an odd move (timing-wise at the very least), since MySpace is reportedly planning to let go of 5% of its staff in coming days primarily in the engineering, sales and customer service departments. Manu Thapar [...] more...

Organic is on Fire!

Written on
February 20th 2007
Author
Editor

If you are an original, wild, innovative aficionado of Web 2.0, then maybe we have something in common. Organic’s network includes offices in San Francisco, Los Angeles, New York, Detroit and Toronto. Please take a look at our current openings. We will happily provide relocation reimbursement for candidates [...] more...

The Compassionate Creative: Calling for Advertisers to Let Empathy and Insight Drive Design

Written on
February 12th 2007
Author
Misha Cornes

I don’t know a lot about makeup. When Organic started the pitch process for a major pitch for a cosmetics company, I thought Bobbi Brown was married to Whitney and that MAC was a line of Apple products. How could we get smart about women’s cosmetics? The [...] more...

Organic Leads Users around “Ad Ring” for Sony Ericsson Promo

Written on
November 10th 2006
Author
Kiran Aditham

While it bears no relation to the movie “The Ring”, Organic’s recently launched online campaign for Sony Ericsson’s new line of Walkman phones does dispel its own sense of mystery and adventure. Playing off the concept of community-centric “Web rings”, Organic marked its first marketing endeavor with Sony Ericsson by implementing [...] more...

Skin it to Win It: Why Skinning Sets the Stage for Web Page Takeovers

Written on
June 1st 2006
Author
Jaime Gottlieb

Page takeovers are arguably one of the most eye-catching ads a consumer will see upon opening a Web page. The homepages of online big guns like AOL and Yahoo have in more recent years added this advertising format to their media kits, bringing the first attention to the latest online [...] more...

Mitsubishi, Organic Take ‘07 Spyder for a Spin on the Web

Written on
April 28th 2006
Author
Kiran Aditham

It’s no secret that the automotive industry’s shifted into high gear with its interactive marketing strategies in the last few years. From Flash-heavy microsites to banners and viral messaging, marketers have pushed the pedal to the floor in creating brand awareness online. For the upcoming launch of its Spyder ‘07 convertible [...] more...

The New Media Blend: Working Interactive Media into the Traditional Mix

Written on
January 18th 2006
Author
Jaime Gottlieb

In an era in which the meaning of “traditional advertiser” continues to erode, and interactive options emerge in the blink of an eye, we in the interactive world know that advertisers must be forward thinking just to keep up. And while most have indeed already begun to drop pennies into [...] more...

The In-House Solution: Why Keeping Media Strategists Bundled is Better for Business

Written on
January 5th 2006
Author
Jaime Gottlieb

In the past decade, the term “outsourcing” has gained enormous currency—a fact that is due as much to the growth of the digital marketplace as to anything else. It’s a phrase that’s become synonymous with employing workers in foreign countries at great savings to businesses here at home; for most [...] more...


Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...

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