oracle



Boomtrain Offers Oracle Cloud-Based Predictive Personalization Platform

Written on
December 10th 2015
Author
Adotas

Boomtrain Launches Application on Oracle Marketing AppCloud to Provide a Predictive Personalization Platform. Boomtrain, a marketing platform with machine intelligence at its core, has launched a predictive personalization platform on the Oracle Marketing AppCloud. Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify ... more...

Vdopia Expands in Europe, Opens in Australia, Adds Management Talent

Written on
June 18th 2014
Author
Press Release

FREMONT, Calif., June 18, 2014 (ADOTAS) – Vdopia, the global leader in mobile video advertising, today announced that it has opened offices in Germany and Australia and made three new hires. “We are seeing phenomenal growth in international markets. In response we have expanded Vdopia’s presence in Germany and Central Europe and ... more...

BlueKai Partners with MoPub to Help App Developers Drive Audience Targeting

Written on
April 15th 2014
Author
Press Release

SAN FRANCISCO, April 15, 2014 (ADOTAS) –  BlueKai, the industry’s leading data management and activation system, and MoPub, a leading ad server for smartphone publishers, today announced a partnership that will enable iOS and Android developers the ability to leverage data to better monetize mobile inventory and increase ad revenue. Through BlueKai’s Audience ... more...

As Google Extinguishes Wildfire, What’s Next for Social Advertising?

Written on
March 25th 2014
Author
Richard L. Tso

ADOTAS – When Google purchased Wildfire for a cool $350 million back in 2012, social advertising was in its heyday and the industry was still trying to figure out a clear way to convert earned media into paid. Wildfire, Buddy Media and Virtue were red-hot companies that year, helping brands ... more...

Start Your Engines: A Sneak Peek at SXSW 2014

Written on
March 4th 2014
Author
Richard L. Tso

ADOTAS – If you love music, advertising and digital tech, you must be pretty jazzed this week. The highly anticipated South by Southwest (SXSW) Festival 2014 kicks of this Friday, featuring over 2000 musical acts, thousands of digital creatives and swarms of technology companies, set to descent upon laid-back Austin, Texas. ... more...

Industry Reacts to the Latest Big Acquisition News

Written on
February 25th 2014
Author
Mike Daly

ADOTAS – Oracle announced yesterday that it has signed an agreement to acquire Big Data platform BlueKai. Terms were not officially announced, but media speculation puts the price tag in the range of $400 million. “Modern marketers require new ways of acquiring, centralizing, interpreting, and activating customer data across marketing ... more...

Oracle SVP Reggie Bradford Joins Integrate Board of Directors

Written on
January 28th 2014
Author
Press Release

SCOTTSDALE, AZ, January 28, 2014 (ADOTAS)  - Integrate, a cloud-based marketing software and media services provider, announced today that Reggie Bradford (pictured), a three-peat technology entrepreneur who has participated in the launch and development of three leading digital technology start-ups with collective exits delivering approximately $5 Billion for shareholders, has ... more...

Kenshoo Appoints Former Oracle Executive Gary Nafus Managing Director, Americas

Written on
January 9th 2014
Author
Press Release

SAN FRANCISCO, January 9, 2014 (ADOTAS)–Kenshoo (www.Kenshoo.com), the global leader in premium digital marketing technology, today announced the appointment of Gary Nafus as Managing Director, Americas. Nafus boasts more than 15 years of enterprise-class software sales experience and has been serving as Vice President of Sales and Interim Managing Director, ... more...

5 Things Brands Need to Do to Come Out on Top With Google+

Written on
December 26th 2013
Author
Kevin Gibbons

EDITOR’S NOTE: This article, originally published on Feb. 26, 2013, placed at No. 16 in our 20 most popular articles of the year. ADOTAS — You may have noticed things have been heating up between Google and Facebook recently. Facebook claims its announcement of Graph Search doesn’t mean they are getting involved ... more...

Oracle Buys Responsys, Creating the World’s Largest Modern Marketing Cloud

Written on
December 20th 2013
Author
Mike Daly

ADOTAS — Oracle has acquired marketing cloud leader Responsys for $27 a share, around $1.5 billion, according to a press release issued today. Responsys will be integrated into Oracle’s Customer Experience Cloud, which includes Commerce, Sales, Service, Social and the Oracle Marketing Cloud. “By bringing together Responsys and Oracle Eloqua in the ... more...