optimization
Partner vs. Provider: Bringing Strategy Back to Search
ADOTAS – In today’s market, choosing the right partner to execute your PPC search program is critical. But how do you know you’re selecting a true partner — one that will examine your needs and put a plan in place to achieve your full potential — versus a service provider [...] more...
Kantar Video Waxes Comprehensive With Videolytics
ADOTAS – Claiming it’s the most comprehensive evaluation tool for online and mobile video campaigns, WPP’s Kantar Video is celebrating the public beta launch of its Videolytics platform by offering a free 30-day trial for qualified accounts. The analytics platform offers real-timemeasurement, identification, syndication, tracking and optimization services for online and [...] more...
YuMe Takes Video Campaigns From One End to the Other
ADOTAS – The days of piecemeal video campaigns through multiple companies are numbered, as YuMe just introduced ACE for Advertisers, which chauffeurs a video campaign from start to finish. Built on top of YuMe’s ACE video platform, which serves more than 1 billion impressions monthly, the end-to-end solution hits all the [...] more...
Google Joins the Contextual and Optimization Fun
ADOTAS – You know, Google is really getting this display advertising thing down. It’s kinda new to the whole display game, but it’s learning fast — Big G just introduced campaign optimization and contextual targeting. Makes me want to pat Google on its big head, maybe give it a treat. The [...] more...
Injecting Search Optimization Strategies into Display
ADOTAS – One of the draws to search advertising is “on the fly” optimization and now there’s no reason why it should be any different for digital display. Up until recently the main hurdle to display optimization was the lack of tools available to marketers. What tools existed were largely [...] more...
Collarity Optimizes Your Video Content
Collarity, a provider of search and display solutions for publishers, recently announced the development of a video optimization platform. The firm leverages the interaction between the publisher’s rich-media, their content, ads and users for optimal content consumption and monetization. Behavioral patterns across a website’s complete audience, instead of selected tags, [...] more...
FTC Releases Behavioral Advertising Guidelines
Although the Federal Trade Commission did not discuss privacy issues in its approval of the $3.1 billion Google-DoubleClick merger, the agency still has plenty to say to the advertising community about data collection and consumer privacy.In hopes of setting the pace for a self-regulatory privacy regime for companies that track [...] more...
Nielsen Answers The $2.7 Million Super Bowl Question
The Super Bowl can be a holy grail or a holy terror for advertisers. The Nielsen Company is looking to help companies figure out the equation of this massive marketing moment to ensure optimal ROI. Since the Super Bowl does cost advertisers $2.7 million in one shot, this information is [...] more...
Ten Steps For Optimizing Digital Ad Reporting & Measurement
As a business intelligence solutions provider to agencies and advertisers, it’s interesting to watch the fast-paced changes occurring in digital media and web analytics today. A perfect storm is powering the transformation: the digitization of media and data, faster and cheaper computing, and the explosion of online networks and data [...] more...
Omniture Acquires Offermatica for $65 Million
Omniture, Inc. (NASDAQ:OMTR), a provider of online business optimization software, today announced it has entered into a definitive agreement to acquire privately held Offermatica, a leading on-demand A/B testing and multivariate testing company. Under the terms of the agreement, Omniture will pay $65 million for all of the outstanding capital [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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