optimization



Four Ways to Fuel Customer Loyalty through Content Marketing

Written on
March 27th 2014
Author
Bob Egner

ADOTAS – By now, most of us marketers have come to the realization that we live in a world where the connected consumer has an expectation of instant gratification. This understanding has led to us to look for new and innovative ways to deliver content in a manner that gets ... more...

Maxifier Expands into Buy-Side Optimization with ADMAX TRADE

Written on
March 13th 2014
Author
Press Release

NEW YORK, March 13, 2014 (ADOTAS) –Maxifier, the leader in total performance optimization, today announced the launch of a new buy-side optimization platform, ADMAX TRADE. Developed as a result of its recent integration with AppNexus, the world-leader in real-time advertising technology, and with input from leading ad networks, ADMAX TRADE allows ... more...

Bizo Delivers Record-Setting Fourth Quarter, Enters 2014 with $50M Revenue Run Rate

Written on
February 4th 2014
Author
Press Release

SAN FRANCISCO, February 4, 2014 (ADOTAS) – Bizo, the global leader in business audience marketing, today announced that the company closed out the fourth quarter of 2013 at a record $12.43 million, boosting the company’s annual revenue run rate to $50 million. Bizo also delivered bookings of $38.3M in 2013, ... more...

LiquidM Updates Platform, Combining Direct Publisher Ad Serving With RTB Reach Extension

Written on
January 7th 2014
Author
Press Release

SAN FRANCISCO, January 7, 2014 (ADOTAS) – LiquidM, the only white-labeled Mobile Advertising Management Platform (MAMP), today announced a new version of its MAMP platform – version 1.8 – to become the first Software-as-a-Service (SaaS) to automate the optimization of direct publisher ad serving and combine it with RTB supply purchasing via ... more...

CPXi: 2014 Will Be the Year of Programmatic Creative

Written on
January 2nd 2014
Author
Jeff Hirsch

ADOTAS – 2014 will be the year of programmatic. No tough prediction there. Let me go further: I believe that 2014 will be the year of programmatic creative. Google it, you will find me talking about it. Programmatic media buying is just part of the equation. It’s a great start. We ... more...

Real-Time Bidding Deserves Real-Time Insights: 9 Benefits For RTB Buyers, Publishers, And Exchanges

Written on
December 30th 2013
Author
Michael Driscoll

EDITOR’S NOTE: This article, originally published on July 25, 2013, placed at No. 5 in our 20 most popular articles of the year. ADOTAS – The Real-Time Bidding (RTB) revolution in online advertising has been underway for several years. But to elevate the revolution to even greater heights, marketers now ... more...

EXCLUSIVE: Viamedia To Launch Programmatic TV Ad Exchange At Advertising Week

Written on
September 19th 2013
Author
Richard L. Tso

ADOTAS — The ad industry is all about automation these days, so why should the planning and buying of television commercials be exempt? In an exclusive pre-Advertising Week discussion with Adotas, Viamedia CEO Jeff Carter (pictured) revealed his plans to announce a new company called placemedia next week that aims to solve the ... more...

Marin Software Announces Platform Enhancements for Facebook Advertisers

Written on
May 7th 2013
Author
Press Release

SAN FRANCISCO, May 07, 2013 (ADOTAS) – Marin Software, provider of a leading revenue acquisition management platform for advertisers and agencies, today announced new capabilities that enable marketers to significantly improve revenue outcomes on Facebook. Marin enables marketers to efficiently target audiences, analyze performance and optimize Facebook ads, saving time and ... more...

State of Facebook Ads: CPMs Go Down, Inventory Goes Way Up

Written on
May 1st 2013
Author
Adotas

ADOTAS – Spruce Media, a leading provider of enterprise-class marketing solutions for Facebook Ads and one of 13 Strategic Preferred Marketing Developer partners, has issued its State of Facebook Advertising Q1 2013 report. The report offers an inside look at the state of advertising on Facebook in Q1 2013 and offers predictions for remainder ... more...

Adotas Ranks Adknowledge #1 in Email Ad Performance

Written on
April 23rd 2013
Author
Mike Daly

ADOTAS — Email remains a valuable marketing vehicle in the world of social and mobile. In a recent assessment of email marketing vendors by Adotas, Adknowledge ranked #1 in the market for performance. Last week, AdStation, Adknowledge’s email channel, announced record-high earnings for both advertisers and publishers across multiple platforms. These gains have been ... more...