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Q&A Return on Ad Spend (ROAS) vs. Incrementality

 Adotas presents a Q&A with Alexei Chemenda, Chief Revenue Officer for Apps and Managing Director, U.S at Adikteev discussing ROAS vs. Incrementality What is the biggest misconception in retargeting campaigns? The two biggest misconceptions made in a retargeting campaign are that marketers should only focus on lapsed users versus...