optify



How B2B Marketers are Learning to Love Social Media for Lead Generation

Written on
April 3rd 2013
Author
Pete Schott

ADOTAS – Social networks like Twitter, Facebook and LinkedIn have quickly become viable if not mandatory channels for B2B marketers to generate new leads and build brand awareness. While B2B companies have seen comfortably-strong conversion rates from social media channels at 1.22% (compared to an all channel average of 1.60%), ... more...

Industry Leaders Offer Predictions for 2013 (Part 8)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   Scott Chan, Managing Partner/Creative Director/Founder, Whirled “Online video will continue to grow as it’s one of the few mediums that truly connects with audiences and leaves a lasting impression.  While new technologies and platforms will emerge, use of video will continue to ... more...

Sports Ad ROI on Tap: CoreMotives Integrates with Ticketmaster for Ticket Sales Revenue-Tracking

Written on
December 10th 2012
Author
Richard L. Tso

Athletes and marketers have a lot in common. They both work hard to understand and assess the competitive landscape to develop strategies for scoring against their opponents. They both use teamwork and aggressive defense to protect their assets, whether it is the end zone, the basketball hoop, or their proprietary ... more...

Optify Appoints 25-Year Marketing Veteran Doug Wheeler As CMO

Written on
September 26th 2012
Author
Press Release

SEATTLE (September 26, 2012) — Optify, a leading provider of inbound marketing software for professional B2B marketers and Digital Marketing Agencies, today announcedthe appointment of marketing veteran Doug Wheeler as Chief Marketing Officer.  Wheeler will lead the company’s marketing strategy, work with sales to expand Optify’s customer base and help ... more...

Welcome Aboard: 24/7, Krux, Traffiq, Viggle, NetShelter and More

Written on
June 8th 2012
Author
Brian LaRue

ADOTAS – What did we say last week about how the revolving door had started to slow down for the summer? Yeah, well, scratch that. Software companies, marketing firms and ad agencies have been hiring up a proverbial storm this week, as last weekend’s sounds of burger-grilling and bottle-popping segued ... more...

Google Results Page Overhaul Be Could SEO Headache

Written on
May 9th 2011
Author
Gavin Dunaway

ADOTAS – It’s a test, only a test, but it’s still flummoxing tech commentators — alarms went off across the Internet as Google experimented with a new search results page over the weekend. Immediate reaction from tech bloggers seemed overwhelmingly negative (then again, Facebook will tell you that major layout changes ... more...