ADOTAS – Social networks like Twitter, Facebook and LinkedIn have quickly become viable if not mandatory channels for B2B marketers to generate new leads and build brand awareness. While B2B companies have seen comfortably-strong conversion rates from social media channels at 1.22% (compared to an all channel average of 1.60%), [...] more...
1 2 3 4 5 6 7 8 9 10 Scott Chan, Managing Partner/Creative Director/Founder, Whirled “Online video will continue to grow as it’s one of the few mediums that truly connects with audiences and leaves a lasting impression. While new technologies and platforms will emerge, use of video will continue to [...] more...
Athletes and marketers have a lot in common. They both work hard to understand and assess the competitive landscape to develop strategies for scoring against their opponents. They both use teamwork and aggressive defense to protect their assets, whether it is the end zone, the basketball hoop, or their proprietary [...] more...
SEATTLE (September 26, 2012) — Optify, a leading provider of inbound marketing software for professional B2B marketers and Digital Marketing Agencies, today announcedthe appointment of marketing veteran Doug Wheeler as Chief Marketing Officer. Wheeler will lead the company’s marketing strategy, work with sales to expand Optify’s customer base and help [...] more...
ADOTAS – What did we say last week about how the revolving door had started to slow down for the summer? Yeah, well, scratch that. Software companies, marketing firms and ad agencies have been hiring up a proverbial storm this week, as last weekend’s sounds of burger-grilling and bottle-popping segued [...] more...
ADOTAS – It’s a test, only a test, but it’s still flummoxing tech commentators — alarms went off across the Internet as Google experimented with a new search results page over the weekend. Immediate reaction from tech bloggers seemed overwhelmingly negative (then again, Facebook will tell you that major layout changes [...] more...
- Lotame and Optimizely Partner for Website Content Optimization and Personalization March 12th 2014 NEW YORK, March 12, 2014 (ADOTAS) – Lotame today announced [...] more »
- Study: 1% of Advertisers Generate 80% of Clicks Across 10 Search Categories in US, UK and France March 12th 2014 ROME, March 12, 2014 (ADOTAS) – Paid search advertising is [...] more »
- Brainshark Launches Brainshark for Salesforce Work.com on Salesforce1 AppExchange March 12th 2014 WALTHAM, Mass., March 12, 2014 (ADOTAS) — Brainshark, Inc., the [...] more »
- MediaBrix Launches In-Game Ad SDK for Intel’s Latest Platform March 12th 2014 NEW YORK, March 12, 2014 (ADOTAS) — MediaBrix, the leading [...] more »
- Fiverr® Updates iPhone App: Puts Over 3 Million Gigs® in the Palm of Your Hand March 12th 2014 NEW YORK, March 12, 2014 — Fiverr®, the world’s largest [...] more »
- BroadbandTV CEO is Named Young Global Leader by the World Economic Forum March 11th 2014 VANCOUVER, March 11, 2014 (ADOTAS) – Shahrzad Rafati, founder and CEO [...] more »
- Intent Media Hires Noted Travel Industry Exec Noreen Henry as VP of Business Development March 11th 2014 NEW YORK, March 11, 2014 (ADOTAS) — Intent Media, an [...] more »
- Personalization Isn’t Creepy; It’s a Reality & a Necessity for Success March 12th 2014
- Big-Budget TV Ads Alone Aren’t Enough: Use Programmatic to Tell Your Brand Story March 12th 2014
- 5 Keys to Capitalizing on the Mobile Gaming Phenomenon March 11th 2014
- The Programmatic Future: Automation Poised to Dominate Video Ad Buying March 10th 2014
- You Have My Data, Now Stop Retargeting Me! March 7th 2014
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- Courtesy to The Bellingham Business Journal | For Copywriters Only: [...] Fiverr® Updates iPhone App: Puts Fіnіѕhеԁ 3 Million Gigs® іn thе Palm οf Yουr
- Chris: I don't think BBTV drives success for online video creators by leveraging its proprietary technology
- Weekly RTB and Programmatic Marketing News from RTB Forums | My Blog / Website: [...] http://www.adotas.com/2014/03/sonobi-to-sponsor-premium-programmatic-event-in-nyc-next-week/ [...]
- BroadbandTV CEO is Named Young Global Leader by the World Economic Forum - Responsivemts | Responsivemts: [...] Headlines Amazon Working on Music-Streaming ServiceThe Woman Who Scavenged SXSW For An iPadBroadbandTV