opt-out
Using Tag Management for Do-Not-Track
ADOTAS – Tag management systems have plenty of advantages: they reduce the need for IT resources, speed up page loading time, and improve overall site performance. There’s another, equally critical advantage baked into some (but not all, it must be mentioned) tag management systems. They can help marketers, site owners, [...] more...
Evidon Reports 500,000 OBA Opt-Outs Over 50 Billion Impressions
ADOTAS – Shelter the children — opt-out fever has hit the nation! Evidon, which powers the Digital Advertising Alliance’s OBA self-regulatory program, announced that 500,000 browsers have opted out of behavioral targeting via the Ad Choices icon (which feels like it has been renamed about 50 times in the last [...] more...
Email and Social Opt-Ins: Not a Lifetime Commitment
GRAPHICMAIL - While you may believe that certain social networks and ESPs want your soul… they will actually be quite happy just to settle for a chunk of your personal data and possession of your email address. Following the launch of Google+, for example, an airtight list of changes has appeared in [...] more...
Nine Bootlegger Lessons for Direct Marketers
GRAPHICMAIL – Electronic theft affects us all — whether you are a musician bleeding royalties from illegal MP3 downloads, whether your bank account has been compromised or whether your contact details are being listed and distributed without your permission. The piracy vs. freedom of information issue has been a hotbox of [...] more...
Government Legislation Is Gonna Break the Internet!
And here I thought passing an online privacy bill would be a cinch for the U.S. Congress — an easy win during a difficult legislative period. But Talking Points Memo reports that the hearings of the Senate Commerce Committee’s Consumer Protection, Product Safety, and Insurance subcommittee on the seemingly infinite number [...] more...
The Opt-In Revolution Has an Asset
ADOTAS – I met tech journalist and investor (the term “Internet guru” jumps to mind before the gag reflex goes off) Esther Dyson at a privacy debate hosted by Morris & King in April that focused on potential “Do Not Track” legislation. Although she was just in the audience, she [...] more...
Only 30% of YouTube TrueView Ads Skipped
ADOTAS – With all the proclaimed hate for pre-roll video ads, YouTube’s introduction of TrueView, which allows users to pass past ads after five seconds, was seen as potential folly. When given the chance, who wouldn’t skip a pre-roll ad to get their video meat? Apparently a lot of people, as YouTube [...] more...
My Personal Privacy and Opt-Out Notice
ADOTAS – In the mail the other day I received a “Privacy and Opt-Out Notice” from my bank. Usually, like you, I throw these things away. But since the Do-Not-Track and Android\iPhone location tracking issues have raised their ugly heads I have been paying more attention. I read the notice [...] more...
Opt In or Opt Out — That Is the Question at Online Privacy Debate
ADOTAS – Last night at Morris & King’s offices in NYC’s Flatiron district, a panel discussion on behavioral advertising and the possibility of “Do Not Track” legislation turned into an at-times feisty town hall debate as representatives from various parts of the industry — including tech journalist and startup investor Esther Dyson — [...] more...
Enhanced Notice: Recruiting Advertisers Now
ADOTAS – On January 27, a collation of online trade groups, including the Future of Privacy Forum and the Interactive Advertising Bureau, released their proposed standards for enhanced notice, which refers to a universal phrase or symbol on ads shown to a consumer based on their demographic or behavioral data. The [...] more...
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- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
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- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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