opt-in

The Undiscovered Value of The Social Inbox

Written on: April 30th 2013
Author: Adam Wexler

ADOTAS — Online advertising spend is expected to reach $62 billion by 2016, according to a recent eMarketer study. Yet, if you asked GM’s former CMO, Joel Ewanick, the true effectiveness of digital advertising options like Facebook are highly questionable. Just last year, Ewanik pulled GM’s $10,000,000 advertising spend on [...] more...

Is There Such a Thing as Non-Permission Marketing?

Written on: March 8th 2013
Author: Barry Poltermann

Really, does anybody force you to watch TV, listen to radio, or read magazines? Aren’t you, by those very acts, accepting the ads that come with mass media? Isn’t that how it works? You get your content for free (or discounted) and in exchange, advertisers are granted your permission to grab [...] more...

Brands Score Deeper Engagement By Using Ad Selector Platforms

Written on: February 7th 2013
Author: Richard L. Tso

Want to ensure that consumers are watching a your brand’s video to completion? Advertisers can now provide an incentive to consumers who view their ad content online. Earlier this week, Selectable Media launched its ad selector platform for mobile that enables brands to deliver high-CMP video content to consumers. (The ad selector [...] more...

The Key Ingredient to Successful Engagement Campaigns

Written on: November 16th 2012
Author: Jay Acunzo

Quick Bite: Engagement marketing campaigns are by their very nature consumer-initiated, but too often this sort of campaign lacks results. In years past, dozens of vendors and platforms addressed the need for engagement by offering tools to structure a campaign, market to an audience, and measure results. Campaigns like video upload contests [...] more...

Jun Group Announces New Hispanic Targeting Feature

Written on: October 22nd 2012
Author: AdotasWire

NEW YORK (October 22, 2012) — In July 2011, the U.S. Census Bureau announced that the Hispanic population had reached 52.5 million, making Hispanics the largest minority group in the United States. Hispanics are, on average, younger, more social and more embracing of a digital lifestyle than the average consumer. They [...] more...

TRUSTe’s New Mobile Privacy Management Solution Explained

Written on: April 5th 2012
Author: Brian LaRue

ADOTAS – Online privacy management company TRUSTe announced a new mobile privacy solution, “TRUSTed Mobile Ads” — using the Trusted Preference Identifier (TPID) device identification system, which users can opt out or in of being targeted ads by ad networks in both apps and the mobile web — at the [...] more...

Up Close and Personal: Proximity Marketing Delivers Results

Written on: March 30th 2012
Author: Alex Romanov

ADOTAS – A simple thought experiment demonstrates the power of proximity marketing. Imagine receiving a marketing message on your desktop with an offer for a discount on an item you plan to purchase. If you aren’t in the middle of something else and have the time and ink to print [...] more...

BlueCava Gets $9.5 Million to Keep on Fingerprinting Those Devices

Written on: October 27th 2011
Author: Gavin Dunaway

ADOTAS – In my big funding roundup the other day, I totally missed the news that device fingerprinter BlueCava scored $9.5 million in a funding round led by S3 Ventures with participation from existing investors Mark Cuban (yes, that Mark Cuban) and Tim Headington (who is no slouch himself). The company’s [...] more...

Email: Single vs. Double Opt-in

Written on: September 30th 2011
Author: Wikus Engelbrecht

GRAPHICMAIL – Newcomers to email marketing often don’t understand the difference between opt-ins and double opt-ins. If you’re wondering what opt-in email marketing actually means, then this is all the information you need. The point of having people give you their addresses is for your email marketing message to be anticipated, delivered properly and maybe even shared. But [...] more...

Email and Social Opt-Ins: Not a Lifetime Commitment

Written on: August 4th 2011
Author: Wikus Engelbrecht

GRAPHICMAIL - While you may believe that certain social networks and ESPs want your soul… they will actually be quite happy just to settle for a chunk of your personal data and possession of your email address. Following the launch of Google+, for example, an airtight list of changes has appeared in [...] more...

Spotlight

OPINION: No One Is Watching Your Video AdsADOTAS — Video content is booming. From news clips, to music and on-demand TV shows, more and more viewers are [...] more...