opt-in
BlueCava Gets $9.5 Million to Keep on Fingerprinting Those Devices
ADOTAS – In my big funding roundup the other day, I totally missed the news that device fingerprinter BlueCava scored $9.5 million in a funding round led by S3 Ventures with participation from existing investors Mark Cuban (yes, that Mark Cuban) and Tim Headington (who is no slouch himself). The company’s [...] more...
Email: Single vs. Double Opt-in
GRAPHICMAIL – Newcomers to email marketing often don’t understand the difference between opt-ins and double opt-ins. If you’re wondering what opt-in email marketing actually means, then this is all the information you need. The point of having people give you their addresses is for your email marketing message to be anticipated, delivered properly and maybe even shared. But [...] more...
Email and Social Opt-Ins: Not a Lifetime Commitment
GRAPHICMAIL - While you may believe that certain social networks and ESPs want your soul… they will actually be quite happy just to settle for a chunk of your personal data and possession of your email address. Following the launch of Google+, for example, an airtight list of changes has appeared in [...] more...
Nine Bootlegger Lessons for Direct Marketers
GRAPHICMAIL – Electronic theft affects us all — whether you are a musician bleeding royalties from illegal MP3 downloads, whether your bank account has been compromised or whether your contact details are being listed and distributed without your permission. The piracy vs. freedom of information issue has been a hotbox of [...] more...
Does Your CRM Strategy Include Mobile?
ADOTAS – Does the mobile phone hold the key to driving customer insight and engagement, and ultimately securing brand loyalty? During my decade in mobile, I’ve been advocating the benefits of reaching customers anytime, anywhere on their most personal device. It’s great to see that more and more brands, agencies, media [...] more...
The Opt-In Revolution Has an Asset
ADOTAS – I met tech journalist and investor (the term “Internet guru” jumps to mind before the gag reflex goes off) Esther Dyson at a privacy debate hosted by Morris & King in April that focused on potential “Do Not Track” legislation. Although she was just in the audience, she [...] more...
My Personal Privacy and Opt-Out Notice
ADOTAS – In the mail the other day I received a “Privacy and Opt-Out Notice” from my bank. Usually, like you, I throw these things away. But since the Do-Not-Track and Android\iPhone location tracking issues have raised their ugly heads I have been paying more attention. I read the notice [...] more...
Opt In or Opt Out — That Is the Question at Online Privacy Debate
ADOTAS – Last night at Morris & King’s offices in NYC’s Flatiron district, a panel discussion on behavioral advertising and the possibility of “Do Not Track” legislation turned into an at-times feisty town hall debate as representatives from various parts of the industry — including tech journalist and startup investor Esther Dyson — [...] more...
Enhanced Notice: Recruiting Advertisers Now
ADOTAS – On January 27, a collation of online trade groups, including the Future of Privacy Forum and the Interactive Advertising Bureau, released their proposed standards for enhanced notice, which refers to a universal phrase or symbol on ads shown to a consumer based on their demographic or behavioral data. The [...] more...
MediaTrust Tricks Out Email Services by Buying Kenzei
ADOTAS – Digital performance marketer Media Trust has souped up its email offerings by acquiring Kenzei, which provides conversion marketing and email retargeting solutions, especially in retail. MediaTrust will integrate Kenzei’s automated email and phone retargeting tools into its pay-for-results platform and market them as MediaTrust Conversion Solutions. These include ConversionMail, [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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