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BlueCava Gets $9.5 Million to Keep on Fingerprinting Those Devices

Written on
October 27th 2011
Author
Gavin Dunaway

ADOTAS – In my big funding roundup the other day, I totally missed the news that device fingerprinter BlueCava scored $9.5 million in a funding round led by S3 Ventures with participation from existing investors Mark Cuban (yes, that Mark Cuban) and Tim Headington (who is no slouch himself). The company’s [...] more...

Email: Single vs. Double Opt-in

Written on
September 30th 2011
Author
Wikus Engelbrecht

GRAPHICMAIL – Newcomers to email marketing often don’t understand the difference between opt-ins and double opt-ins. If you’re wondering what opt-in email marketing actually means, then this is all the information you need. The point of having people give you their addresses is for your email marketing message to be anticipated, delivered properly and maybe even shared. But [...] more...

Email and Social Opt-Ins: Not a Lifetime Commitment

Written on
August 4th 2011
Author
Wikus Engelbrecht

GRAPHICMAIL - While you may believe that certain social networks and ESPs want your soul… they will actually be quite happy just to settle for a chunk of your personal data and possession of your email address. Following the launch of Google+, for example, an airtight list of changes has appeared in [...] more...

Nine Bootlegger Lessons for Direct Marketers

Written on
July 21st 2011
Author
Wikus Engelbrecht

GRAPHICMAIL – Electronic theft affects us all — whether you are a musician bleeding royalties from illegal MP3 downloads, whether your bank account has been compromised or whether your contact details are being listed and distributed without your permission. The piracy vs. freedom of information issue has been a hotbox of [...] more...

Does Your CRM Strategy Include Mobile?

Written on
July 21st 2011
Author
Eric Harber

ADOTAS – Does the mobile phone hold the key to driving customer insight and engagement, and ultimately securing brand loyalty? During my decade in mobile, I’ve been advocating the benefits of reaching customers anytime, anywhere on their most personal device. It’s great to see that more and more brands, agencies, media [...] more...

The Opt-In Revolution Has an Asset

Written on
June 27th 2011
Author
Gavin Dunaway

ADOTAS – I met tech journalist and investor (the term “Internet guru” jumps to mind before the gag reflex goes off) Esther Dyson at a privacy debate hosted by Morris & King in April that focused on potential “Do Not Track” legislation. Although she was just in the audience, she [...] more...

My Personal Privacy and Opt-Out Notice

Written on
May 10th 2011
Author
J. Brooke Aker

ADOTAS – In the mail the other day I received a “Privacy and Opt-Out Notice” from my bank. Usually, like you, I throw these things away. But since the Do-Not-Track and Android\iPhone location tracking issues have raised their ugly heads I have been paying more attention. I read the notice [...] more...

Opt In or Opt Out — That Is the Question at Online Privacy Debate

Written on
April 27th 2011
Author
Gavin Dunaway

ADOTAS – Last night at Morris & King’s offices in NYC’s Flatiron district, a panel discussion on behavioral advertising and the possibility of “Do Not Track” legislation turned into an at-times feisty town hall debate as representatives from various parts of the industry — including tech journalist and startup investor Esther Dyson — [...] more...

Enhanced Notice: Recruiting Advertisers Now

Written on
February 1st 2010
Author
Chad Little

ADOTAS – On January 27, a collation of online trade groups, including the Future of Privacy Forum and the Interactive Advertising Bureau, released their proposed standards for enhanced notice, which refers to a universal phrase or symbol on ads shown to a consumer based on their demographic or behavioral data. The [...] more...

MediaTrust Tricks Out Email Services by Buying Kenzei

Written on
January 19th 2010
Author
Gavin Dunaway

ADOTAS – Digital performance marketer Media Trust has souped up its email offerings by acquiring Kenzei, which provides conversion marketing and email retargeting solutions, especially in retail. MediaTrust will integrate Kenzei’s automated email and phone retargeting tools into its pay-for-results platform and market them as MediaTrust Conversion Solutions. These include ConversionMail, [...] more...



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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...



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