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Today’s Burning Question: Lance Armstrong, Oprah and OWN

Written on
January 16th 2013
Author
Mike Daly

Today we posed the following question to our readers via email: “What impact will Oprah’s interview with Lance Armstrong have on her struggling OWN Network?”   Here’s how industry leaders responded: “The Lance Armstrong admission of doping and apology is a godsend to Oprah Winfrey and her network. She is earning millions of [...] more...

Go Ahead, Eastwood My Easy Chair!

Written on
August 31st 2012
Author
Mike Daly

All week long, the Republican National Committee was playing a wild card close to its Brooks Bros. vest: There would be a surprise guest speaker at its 2012 convention in Tampa. In the ensuing hours leading up to the promised event, the news leaked that the speaker would be the [...] more...

Will Oprah lawsuit straighten out online advertorial?

Written on
August 31st 2009
Author
DM Confidential

DM CONFIDENTIAL — There might never be a good way to learn about bad news, but some ways are definitely worse than others, e.g. when it involves you. That would certainly be the case with the biggest news to ripple through the performance marketing ecosystem this past week, news bigger [...] more...

Funding News: Oprah, Blip.TV

Written on
November 17th 2008
Author
Kathleen

ADOTAS – The seemingly unsinkable, recession-proof Oprah has raked in some serious Benjamins from Discovery. OWN: The Oprah Winfrey Network, set to launch late next year, has received a $100 million commitment from Discovery, PaidContent reports. And if additional funding is necessary, Discovery may provide it through a loan. Meanwhile, PEHub [...] more...



Spotlight

Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...

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