operative



Simeone Joins PubMatic as VP of Programmatic Direct, Engineering

Written on
June 9th 2014
Author
Press Release

NEW YORK, June 9, 2014 (ADOTAS) — PubMatic, the programmatic advertising platform company for leading publishers, announced today that Evan Simeone has joined in the newly created position of Vice President of Programmatic Direct, Engineering. Simeone will lead PubMatic’s move into automated guaranteed and programmatic direct, a complement to the ... more...

Blogshare: Seven Ways to Boost Mobile CPMs

Written on
May 22nd 2013
Author
Mike Daly

ADOTAS – Thus far, many advertisers have been reluctant to commit significant dollars to mobile advertising as part of their overall marketing strategy. Nonetheless, the folks at Operative believe publishers can get the ball rolling now to prepare themselves for the promise of the mobile ad sales juggernaut to come. Read ... more...

Larissa’s Picks to Click: Twitter to Hit $1B, Piracy Debate, Impression TV

Written on
March 28th 2013
Author
Larissa Lohman

ADOTAS EDITOR’S NOTE: Adotas Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. The Easter Bunny comes this weekend! Which means the ears of my chocolate bunnies will be mysteriously eaten.  Thanks, Dad. A ... more...

2013 Media Landscape: 3 Trends To Consider

Written on
January 18th 2013
Author
Adotas

2013 is upon us and the media industry is booming. As you prepare to take the new year by storm there are several trends within the space that you should consider. Whether its where dollars are being spent or the impact of programmatic buying, changes are evident within the media ... more...

5 Key Takeaways from Operative’s ‘Great Debate’

Written on
November 21st 2012
Author
Mike Daly

Via Operative: “Let’s just agree that the click sucks,” said moderator Jim Spanfeller (pictured), CEO of the Spanfeller Media Group. “It’s a stupid metric, and we never should have went there, but we did, and now we’re having a hard time getting away from it.” On Thursday, November 15th at New York ... more...

The Cookie Bomb Time Bomb: Finding Fault With the Last-Click Attribution Model

Written on
September 26th 2012
Author
Richard L. Tso

It’s a common trend among affiliate marketing companies and those who provide services to help drive online conversions: Cookie-bombing is on the rise. It has several permutations and manifestations, but all scenarios point to the concept of gaming the ad delivery system by driving up the number of ad impressions ... more...

New Hires: The Weekly Rundown

Written on
April 6th 2012
Author
Brian LaRue

ADOTAS- It’s Friday, and barring Circumstances Outside Our Control, you know what that means: Time for the weekly recap of executive hires throughout the digital advertising and marketing field, a summary of which movers and shakers have been particularly moving and shaking. Congrats to all, and if we’ve missed any, ... more...

Quick Hits: Alphabird Acquires Media Social, Urban Airship Raises $15.1 Million

Written on
November 7th 2011
Author
Gavin Dunaway

ADOTAS – Audience-targeting video syndicator AlphaBird has acquired Media Social, a pioneer in viral video development and social-based video distribution. Back in May, the company acquired PlaceVine and its Brand Integration Platform, technology that matches of agencies and marketers with video content producers for brand integrations. Mobile application enhancer Urban Airship raised $15.1 ... more...

Answers Served: Operative Discusses Solbright Acquisition

Written on
October 22nd 2010
Author
Gavin Dunaway

ADOTAS – On the heels of the launch of its Operative.One platform for connecting the demand and supply sides, Operative acquired Solbright, which develops software assisting publishers in managing online ad revenue and workflow. According to CEO Mike Leo, the acquisition will bolster Operative’s ability to deliver efficient and effective ... more...

Quick Hits: Medialets + Dynamic Logic, Operative Upgrades

Written on
June 30th 2010
Author
Gavin Dunaway

Mobile rich-media ad solution provider Medialets has teamed up with advertising effectiveness monitor Dynamic Logic to give customers custom engagement and post-click data beyond its standard analytic offering. – Operative has upgraded its publisher platform to Operative.One Digital, integrating the technology systems necessary to sell, traffic and bill for digital ... more...