opera-mediaworks



Opera Acquires AdColony, Stakes Claim as World’s Leading Mobile Video Ad Platform

Written on
June 24th 2014
Author
Press Release

SAN MATEO, Calif., June 24, 2014 (ADOTAS) — Opera today announced that it has acquired AdColony, a leading mobile video advertising platform, to deliver best-in-class mobile video advertising to publishers and advertisers with a combined reach of more than 700 million global consumers. “Opera is growing rapidly and we are constantly ... more...

Study: Phablet Users Big on Social, Engage Most with Ads in the Evening

Written on
May 19th 2014
Author
Press Release

SAN MATEO, Calif., May 19, 2014 (ADOTAS) — Opera Mediaworks today released a study on phablet users that identifies how their media consumption habits differ from those of smartphone and tablet users, as well as how their receptivity to mobile ads changes throughout the course of a day. Phablet users skew closer to smartphone ... more...

Opera Mediaworks Acquires apprupt to Better Serve German Market

Written on
April 30th 2014
Author
Press Release

SAN MATEO, Calif. and HAMBURG, Gemany, April 30, 2014 (ADOTAS) – Opera Mediaworks, the world’s largest mobile advertising platform, today announced the acquisition of apprupt, a leading mobile advertising company in Germany.  The deal will expand Opera Mediaworks’ reach into the German market whilst giving apprupt’s existing client base access ... more...

Celtra Partners with Leading Media Suppliers to Launch Smart Video Ad Formats & Responsive Ad Design

Written on
April 7th 2014
Author
Press Release

BOSTON, April 7, 2014 (ADOTAS) – Celtra Inc., an industry leader in mobile display ad creation, serving and analytics, today launched a family of new Smart Video Ad Formats for all mobile devices. These formats use a brand new Celtra developed video technology and leverage newly developed responsive ad design capabilities. ... more...

Opera Mediaworks Launches Mobile Ad Serving Platform, Expands Programmatic Capabilities

Written on
February 24th 2014
Author
Press Release

SAN MATEO, Calif. and BARCELONA, February 24, 2014 (ADOTAS) – Opera Mediaworks, the world’s largest mobile advertising platform, today launched AdMarvel for Ad Networks, its latest mobile ad-serving and monetization product, and OMAX (Opera Mediaworks Ad Exchange) 2.0, a real-time marketplace for efficient, automated buying and selling of mobile media. AdMarvel for ... more...

Android Edges Out iOS in Q4 Mobile Ad Impressions; Tablet Wars Heat Up

Written on
January 21st 2014
Author
Press Release

SAN MATEO, Calif., January 21, 2013 (ADOTAS) — As the New Year takes hold, Opera Mediaworks today released insights about mobile advertising in the last quarter of 2013 that point to yet another growth year for the industry. To start, the company found that in the three days around Christmas ... more...

Opera Mediaworks Reveals 6 Biggest Mobile Advertising Trends of 2013

Written on
December 11th 2013
Author
Press Release

SAN MATEO, Calif., December 11, 2013 (ADOTAS — In a special year-in-review report, Opera Mediaworks, has selected the top 6 trends in mobile advertising witnessed on its mobile ad platform, the world’s largest, reaching 400 million consumers a month via 60 billion ad impressions. Among the trends: We began to see the ... more...

Opera Breaks Records with Q3 Earnings

Written on
October 25th 2013
Author
Adotas

ADOTAS – Opera Software announced its Q3 earnings today with record revenue, profit and cash flow. Opera also raised its revenue, profit guidance for FY2013. A spokesperson said the revenue and profit growth in the company was mostly driven by the growth of the two US-based subsidiaries of Opera: Opera Mediaworks, ... more...

VIDEO: iPad keeps Apple in the Lead, iPhone and Android Tie for Mobile Ad Impressions in Opera Report

Written on
October 18th 2013
Author
Press Release

SAN MATEO, Calif., October 18, 2013 (ADOTAS) — Opera Mediaworks, the world’s largest mobile ad platform, today released its Q3 State of Mobile Advertising report, sharing insights based on data from its platform, which serves 60 billion ad impressions per month and reaches 400 million consumers. This quarter’s special focus ... more...

iOS Reclaims Lead, Europe Takes Off, and 2013 Sees Higher Mobile Click-Throughs and Conversions

Written on
April 18th 2013
Author
Press Release

SAN MATEO, CALIF., April 18, 2013 (ADOTAS) — Opera Mediaworks today released its first State of Mobile Advertising report of the year, with key mobile advertising data and trends from Q1 2013. The data originates from the company’s extensive mobile advertising platform, which consists of AdMarvel, Mobile Theory, 4th Screen ... more...