openx



The Rise of Private Exchanges and the Future of Agency Trading Desks

Written on
April 9th 2014
Author
Richard L. Tso

ADOTAS – As old-school marketing tactics are quickly replaced by more nimble automated methods to deliver ads to audiences across the web, agencies are adopting in-house platforms to help them effectively manage and buy media at scale for the portfolio of brands they represent. If you’re considering partnering with a ... more...

Casale Media Expands NY Office to Meet Growing Demand for Programmatic

Written on
March 19th 2014
Author
AdotasWire

NEW YORK, March 19, 2014 (ADOTAS) – Casale Media announced today that it has hired five new digital advertising professionals to meet rapid growth and enhanced client demand for its Index Exchange division in its New York office. All five hires come with significant experience in digital publishing, and include Anooj ... more...

OpenX Launches ‘Largest Mobile-First Native Ad Exchange’

Written on
February 26th 2014
Author
AdotasWire

BARCELONA, February 26, 2014 (ADOTAS) — OpenX Technologies, Inc. (OpenX), a global leader in digital and mobile advertising technology, today announced the launch of Native O|X, the first global, Real-Time Bidding (RTB) exchange specifically for mobile-first native ads.  The exchange enables all app developers and publishers to apply the full power and ... more...

Airpush and OpenX Partner to Launch Private Mobile Ad Exchange

Written on
February 3rd 2014
Author
AdotasWire

LOS ANGELES, February 3, 2014 (ADOTAS) – Airpush (www.airpush.com), ranked #2 on Forbes’ 2014 list of America’s Most Promising Companies, and OpenX (www.openx.com), one of the world’s leading providers of digital and mobile advertising technology, today announced a partnership to launch AirX, a major new private mobile ad exchange.  AirX combines OpenX’s ... more...

Integral Ad Science Secures $30 Million in Funding From August Capital

Written on
January 8th 2014
Author
AdotasWire

NEW YORK, January 8, 2014 (ADOTAS) — Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, today announced that it has received an infusion of $30 million led by August Capital that will be used to support technology and data science ... more...

From OMMA RTB: Is Programmatic Making Good on the Transparency Promise?

Written on
November 21st 2013
Author
Richard L. Tso

ADOTAS — While the promise of real-time-bidding (RTB) is to automate and streamline the ad buying process, the industry knows it has a huge transparency problem. The OMMA RTB conference kicked off yesterday in Seattle to provide a deeper dive into the RTB process and the market landscape, and reveal ... more...

Can Programmatic Buying Save Traditional Media?

Written on
June 14th 2013
Author
John Rosso

ADOTAS — Netflix, Hulu, YouTube, Pandora, Spotify … these services are all popular household names. But they have something else in common: they are also Internet-based alternatives to traditional ad-supported media – and they compete for the same ad dollars. Call me nostalgic, but as much as I love the Internet, ... more...

AFAIK: OpenX, Neustar Localeze, Direct Agents, True Action, Crisp Media, Connelly Partners

Written on
March 31st 2013
Author
Mike Daly

ADOTAS – OpenX Technologies, Inc. has appointed senior industry marketer Matthew Reid (pictured) to the newly created role of vice president of marketing. Reid will oversee OpenX’s marketing initiatives worldwide including branding, customer acquisition and product marketing, and will continue to build the existing marketing team with specialists and regional ... more...

Study: Programmatic Trading of Premium Inventory is Accelerating Swiftly

Written on
March 28th 2013
Author
AdotasWire

LOS ANGELES & NEW YORK, March 27, 2013 (ADOTAS) — OpenX Technologies, Inc. (OpenX), a global leader in digital and mobile advertising technology, and Digiday, the leading media company and community for digital media, marketing and advertising professionals, today announced the release of an important new white paper: Programmatic + Premium: ... more...

How Secure Is Your Ad Server?

Written on
February 13th 2013
Author
Mike Daly

Yesterday’s news that OpenX shut down OnRamp due to a malware attack only serves to amplify the sound of an alarm that’s constantly ringing in the realm of online media. “This is another great example of the power of the Internet and the effects of poorly secured applications,” said Anthony J. ... more...