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open-targeting-exchange



AdBrite Unfurls New Ad Targeting Exchange

Written on
April 10th 2008
Author
Kathleen

ADOTAS – Interactive advertising network AdBrite today announced the launch of its Open Targeting Exchange, an open and competitive marketplace for ad targeting technologies. In a bid to boost effectiveness, the system will leverage multiple targeting methods, algorithms and allow them to compete for the right to match advertisements to [...] more...