open-source
Google’s Open-Source Video Codec Faces Hurdles
ADOTAS – With 80 sessions and 5,000-plus developers, the Google I/O 2010 conference is well underway in San Francisco. While many are excited about the imminent release of the “Google TV” platform, which will use set-top boxes on TVs to offer Internet access and more interactive features via Android [...] more...
OpenX raises $10 Million
ADOTAS — The company, a neutral online ad server for website publishers, has secured $10 million Series C funding round that brings the total investment in OpenX to more than $30.8 million. DAG Ventures led the round and existing investors Accel Partners, Index Ventures, Mangrove Capital, First Round Capital and Jonathan Miller, [...] more...
OpenX launches OpenX Market
ADOTAS — The company, a neutral online ad server for website publishers, has a new online marketplace that is a simple and neutral advertising platform for all classes of buyers and sellers. OpenX also announced OpenX Ad Server 2.8, a new version of the company’s globally adopted technology that provides seamless integration [...] more...
The Age Of Association
As old media complains, some leaders of the information age are finally starting to realize that another drastic change has occurred, and it’s time to adapt…or prepare for the long, languishing walk into extinction. Today is an open source era. Holding proprietary technology, data, information, etc. is counter-productive. Not allowing others [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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