open-graph



Today’s Burning Question: Facebook Acquires Microsoft Atlas

Written on
February 28th 2013
Author
Mike Daly

Today our panel of ad-tech honchos weighs in on the following question: “What is your reaction to Facebook’s acquisition of Microsoft Atlas?” “Facebook’s Microsoft Atlas acquisition is a conscious step toward solving the social media measurement conundrum. Advertisers have long debated over the tangible value of social networks when it comes ... more...

Industry Leaders Offer Predictions for 2013 (Part 9)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10 Dan Beltramo, Executive Vice President, Product Leadership, Nielsen “Device technology for advertising on mobile phones unleashes pent up ad dollars by enabling solid ad effectiveness measurement for advertisers.  Location based marketing gets more media coverage but remains in its infancy.” Jeff Smith, SVP, ... more...

Neolane Extends SoLoMo Marketing with Unique Capabilities to Capitalize on Facebook Open Graph Data

Written on
December 19th 2012
Author
AdotasWire

NEWTON, MASS. and TWICKENHAM, UK (December 18, 2012) – Conversational marketing technology provider Neolane announced enhancements to Neolane Social Marketing, an application in Neolane’s marketing technology platform. Now marketers can take advantage of Facebook’s Open Graph to obtain real-time customer information and integrate it directly into their marketing database. These unique capabilities allow brands ... more...

Affectv Partners with Top Universities on Open Graph R&D

Written on
October 11th 2012
Author
AdotasWire

LONDON (October 10, 2012) —  Affectv, Europe’s leading social targeting business, is opening up its proprietary aggregated social data for a limited period, in order for others to extract value from it and to further understand human interaction and our digital social experience. Affectv’s Open Graph Initiative kicks off with King’s ... more...

Janrain Unveils Frictionless Facebook Sharing Tool; TMZ is a Customer

Written on
October 4th 2012
Author
Mike Daly

PORTLAND, OR (October 4, 2012) – Janrain, the leading provider of User Management solutions for the social web, today announced the availability of one-click sharing, the ability for consumers to contextually share activities from a brand’s website automatically or with a single click. TMZ is among the customers using the offering, according ... more...