online



Warning: The Danger of Treating Online Content Like Offline

Written on
March 26th 2015
Author
Andrew Heckler

As we look around the web, we find that most digital media and content companies are treating the online experience in the exact same fashion as they have done offline. In the evolution of tech; first we had the phone, then fax, answering machines, voicemail, then e-mail, text, messaging, social ... more...

Crossing the Channel Part 2: TV & Online Video

Written on
February 17th 2015
Author
Katrin Ribant

In our first “Crossing the Channel” article, we broke down the complexity of the Display ecosystem. Now we’ll look into the channels of video and television. More precisely, we’ll take a nuanced look at how marketers can design ways to measure performance across video and TV that includes other relevant ... more...

Original Series, Global Expansion and Exclusive Deals Top Netflix’s Future Plans

Written on
February 13th 2015
Author
Peter Koeppel

Netflix Inc. is experiencing what some might call growing pains and what others would see as foundations for future growth. Full-year profits for 2015 are expected to be less than last year for the streaming television service and television production company – but it’s for a very important reason. Netflix ... more...

YuMe Releases First-Of-Its-Kind Reach Calculator Based On Nielsen Research

Written on
June 2nd 2014
Author
Press Release

REDWOOD CITY, Calif., June 2, 2014 (ADOTAS) – YuMe, Inc. (NYSE:YUME), a leading provider of digital video brand advertising solutions, today released the first-of-its kind interactive Reach Calculator based on US results of its multi-national research with Nielsen on multi-screen reach and brand impact. The fully functional tool computes unduplicated reach ... more...

Inside Beckon’s Latest $8 Million Round to Help Marketers Manage Big Data

Written on
April 17th 2014
Author
Richard L. Tso

ADOTAS – It’s pointless to fight the ad industry’s shift towards programmatic and data-driven marketing. The rise of algorithms and ad delivery automation has made it pretty darn alluring and easy to get highly-targeted digital campaigns up and running very quickly, all the while pumping out valuable metrics and data ... more...

The Future of Facebook: WhatsApp and the Offline Social Opportunity

Written on
March 21st 2014
Author
Jessie Lambert

ADOTAS (via Covario) – As marketers, we love speculating about the future of the internet. Social, in particular, is changing at an aggressive pace, and Facebook’s acquisition of WhatsApp only raises the question of what could be happening behind the closed doors of one of the most popular social networks ... more...

Infographic: What You Need to Know to Get Ahead in Video Advertising

Written on
March 3rd 2014
Author
Mike Daly

ADOTAS — MediaRadar today introduced the results of new research into online video advertising in the form of this infographic. It addresses the challenges advertisers and publishers face when working to uncover the opportunities within this medium, and also details best practices. Key bullet points: 30-second ads are nearly 10 times ... more...

From Oscar to Online: Four Film Biz Lessons for Digital Marketers

Written on
March 3rd 2014
Author
Nick Dujnic

ADOTAS – In the wake of the Oscars, we thought it was a good time to look at some lessons the movie industry and its star-struck awards show can teach those in digital marketing: Lesson #1: Don’t Fear Untested Channels and Technology In the 1970s, Video Cassette Recorders (VCRs) were introduced ... more...

Extreme Reach Completes Acquisition of DG’s TV Advertising Business for $485 Million

Written on
February 10th 2014
Author
Mike Daly

NEEDHAM, Mass., February 10, 2014 (ADOTAS) – Extreme Reach, Inc., the leading video platform for integrated TV, online and mobile video advertising, announced today that it has completed its acquisition of the TV business of Digital Generation, Inc. (DG, NASDAQ: DGIT) for $485 million in cash. The combined company has revenues of ... more...

Big Game, Big Data, Big Opportunity

Written on
January 29th 2014
Author
Patrick Marrinan

ADOTAS – Every year, the Super Bowl showcases the top two NFL teams and determines bragging rights for the season. But as compelling as the latest matchup is, it’s not the only game in town. The Super Bowl is a championship of sorts for advertisers too: It’s the one time ... more...