Adotas

Where media buyers start online





online



Haute Secure Introduces Free Tool To Combat Online Fraud

Written on
March 7th 2008
Author
Editor

ADOTAS — A start-up run by three former Microsoft Corp., employees has created a new tool to combat online security risks, according to reports. Haute Secure introduced a free online service that will allow consumers to detect and halt Internet-borne computer code created to steal private data. The service is similar [...] more...

Glam, Adconion Secure Funding in Insecure Financial Environment

Written on
February 25th 2008
Author
Editor

ADOTAS — Online ad network execs are still bringing home the bacon despite worries that the economy is hitting the skids. Glam Media and Adconion Media Group are leading the pack with significant new funding rounds announced today. Glam, a network that targets women with its own sites and its online [...] more...

Modavox Launches Online Ad, Video System

Written on
February 21st 2008
Author
Editor

ADOTAS — Internet broadcaster Modavox, Inc., announced today that it is launching an audio and video advertising system called Stream Syndicate and an online video system called BoomBox Video 3.0. Content providers will be able to customize content for consumption by end users, using community based, geographic, demographic and behavioral data. [...] more...

Newspapers’ Readership Grows! (Online)

Written on
February 20th 2008
Author
Editor

ADOTAS — Perhaps the death of newspapers has been greatly exaggerated.  It seems website audiences are actually growing, Scarborough Research, a newspaper audience ratings service reports. Scarborough studied the top 50 local markets and discovered that a growing online presence is compensating (in part) for the precipitous decline in print readership. [...] more...

Microsoft Will Win Online

Written on
March 14th 2006
Author
Kenneth Musante

Over the past few months, Microsoft has produced several in-house memos detailing their strategic interest in web services. In November 2005, Gates himself issued a memo in which he declared the birth of Microsoft’s new Live strategy and began restructuring Microsoft to run leaner and meaner, and lean towards services [...] more...

eDiets

Written on
January 4th 2006
Author
Editor

What they do: Founded in 1996, eDiets.com, Inc. has become a premier online diet, fitness, and healthy living destination offering professional advice, information, products and services to those seeking to improve their health and longevity. As of June 30, 2005, over 2 million consumers worldwide have become eDiets.com members. eDiets.com [...] more...



Spotlight

HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...


Adotas Partnership