online-video
Quantcast Takes Pride in Being #3
ADOTAS – Sure, everyone’s heard of that Facebook thing and I guess Google is still sorta cool after all these years, but Quantcast — that’s the up-and-comer to keep your eye on. Standing tall behind Facebook and Google, Quantcast took the title of third-most innovative web company of 2010 from Fast [...] more...
Online Vids Gobbled Up in December
ADOTAS – Brian Hjelm claimed that 2010 will be the year of video advertising as consumers increasingly digest video on their computers and mobile devices. The December 2009 numbers from comScore’s Video Metrix service are certainly backing up this claim, as U.S. Internet user watched 33.2 billion videos that month [...] more...
Here, There and Everywhere: Digital Video Trends in 2010
ADOTAS – For those of us in digital advertising, 2010 marks the kickoff to the next decade of our industry. From online consumer trends to ad interactivity, to 3D and HD technologies and innovations, to online/offline integration — 2010 will be the year of video for the digital advertising industry. With [...] more...
Former CBS Interactive Exec McLernon Heads to YuMe
ADOTAS – YuMe has brought home a powerhouse sales player as its new chief revenue officer: Scot McLernon, a 15-year veteran of of the industry and a former CBS Interactive executive. McLernon can be credited with the development of three successful web advertising sales teams, including the CBS Marketwatch team. According [...] more...
Garbriner Leaps to Adap.tv
ADOTAS – His may be a fresh face in the Adap.tv office, but new President Toby Gabriner is certainly a familiar name to those in the online ad world. Adap.tv is the creator of open video ad-serving platform OneSource, which more than 350 publishers use to video streams. As president, Garbriner [...] more...
Yahoo to Distribute Electus’ Advertiser-Assisted Shows
ADOTAS – All right — I’m going to come clean with you guys: I’m a huge “Buffy the Vampire Fan.” Anything creator Joss Whedon does I’m bound to be into — and I’m pissed that his latest show “Dollhouse” was canceled by Fox. But Whedon bypassed the networks — cable and [...] more...
Online video ad spend beats TV on per-hour metric
ADOTAS — The focus on online video potential has cooled a bit amid the ongoing advertising economic meltdown, but seeds of future growth are still emerging. According to eMarketer, video spending will account for 11% of online ad spending and 5.5% of the TV ad spend by 2013. After a big [...] more...
Relieving the video gridlock
ADOTAS — I wrote last week about the traffic jam on the information superhighway and online video. What’s needed now is a “public transit system” for these massive video files that helps reduce the congestion on the Information Superhighway, while lowering the already burgeoning storage requirements. That system is now available [...] more...
YouTube wins; singer wins; but what about video creator
ADOTAS — In the now flood of public relations posts and good publicity, YouTube is now pointing to a user generated content victory. A goofy (somewhat long) wedding video went viral. The video, set to ‘Forever’ singer Chris Brown, has had more than 12 million hits, and the song’s rights holders were [...] more...
Online video watching rises across the ages
ADOTAS — Sixty-two percent of adults online now watch video online, according to the Pew Research Center. The share of online adults who watch videos on video-sharing sites has nearly doubled since 2006. Online video watching among young adults is near-universal; nine-in-ten (89%) internet users ages 18-29 now say they watch [...] more...
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Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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