online-video



Mobile Video: A Primetime Opportunity for Advertisers

Written on
April 10th 2014
Author
Anthony Iacovone

ADOTAS – The mobile video audience is growing rapidly: According to Yankee Group, 2014 will see mobile video viewing levels equal to those of PCs. This is due to better devices, faster networks, and affordable data plans, which enable people to consume video content on the go.  Yankee also predicts ... more...

Dialsmith Touts New 1st-of-its-Kind Video Rating Technology

Written on
April 10th 2014
Author
AdotasWire

PORTLAND, Ore., April 10, 2014 (ADOTAS) —Dialsmith, worldwide developer, marketer and seller of the Perception Analyzer®audience response tools, has announced the general availability of Slidermetrix, a Software as a Service (SaaS) application that allows online publishers, media researchers and others sharing online content to easily add continuous, second-by-second ratings to ... more...

Blogshare: comScore’s Anne Hunter Puts the Digital Ad Future into Focus

Written on
April 3rd 2014
Author
Adotas

ADOTAS – comScore just launched its 2014 U.S. Digital Future in Focus report, which shares trends on web usage, online video, digital advertising, mobile, social media, and e-commerce, and explains how these trends are shaping the marketplace and what they mean for the year ahead. Additionally, comScore asked Anne Hunter (pictured), its ... more...

6 Trends That Reinforce the Need for Unified Data Collection

Written on
March 6th 2014
Author
Natasha Moonka

ADOTAS – Increasingly, advertisers are finding it difficult to know whether consumers are paying attention to their ads and, more to the point, whether those ads are driving conversions. In some ways, the “big data” trend complicates that picture by providing so much information from varying sources that advertisers feel ... more...

Rapt Media Unveils Technology For Pairing Video to Websites

Written on
February 11th 2014
Author
AdotasWire

BOULDER, Colo., February 11, 2013 (ADOTAS) –Rapt Media, the fastest and easiest way to create world-class Interactive Videos, today announced the official launch of its patent-pending Site Pairing technology, which breaks down the wall separating online video from website capabilities, finally solving what was a costly and fractured online experience. ... more...

Lotame Goes Mobile with New Audience Platform

Written on
January 15th 2014
Author
AdotasWire

NEW YORK, January 15, 2014 (ADOTAS) – Lotame, the data management platform (DMP) that helps publishers, marketers and agencies maximize the way they collect, organize, analyze and activate audience data, today announced its “Lotame Mobile DMP” suite, a new set of industry-leading solutions to help businesses manage audience data from ... more...

Content, Convergence and Cooperation: The Fight Against Illegal Online Activity

Written on
January 14th 2014
Author
Diane Strahan

ADOTAS – Hollywood. Madison Avenue. Silicon Valley. Washington, D.C. Four very distinct regions contributing expertise in highly specialized ways in the world of online content: producing the content, monetizing it, distributing it and safeguarding it. Over the last decade, consumption of online content has become an essential part of daily life ... more...

Using Video to Compete and Win in the Niche Market Space

Written on
January 9th 2014
Author
Nick Pahade

ADOTAS – The rise of the online digital video – a new media revolution – is overturning established notions of how to build brands and engage customers. The change to online video offers a near-infinite variety of platforms advertisers can use to deliver niche messages. The video advertising industry is ... more...

Rapt Media: 9 Predictions for Online Video in 2014

Written on
January 2nd 2014
Author
Rapt Media

ADOTAS – Though Interactive Video (IV) isn’t totally new, projects like Philips’ “Designed to Play,” Maybelline’s “Glamour Eye,” and Bob Dylan’s interactive music video helped spread the gospel of IV in 2013, leading us to believe that 2014 will be a breakout year for IV. As technology exponentially evolves each ... more...

5 Lessons to be Learned from Jeff Gordon’s Pepsi MAX ‘Test Drive’

Written on
December 31st 2013
Author
Ben Swiss

EDITOR’S NOTE: This article, originally published on March 20, 2013, placed at No. 3 in our 20 most popular articles of the year. ADOTAS – Branded content has been the buzz of the past year, and the recent Pepsi MAX piece featuring Jeff Gordon taking an unsuspecting North Carolina car ... more...