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Report: Online Booms as Advertising Overall Slumps

Written on
April 9th 2008
Author
Kathleen

ADOTAS – Advertising in general in the North America and Europe is on the wane, but smart companies will take advantage of the coming boom in developing ad markets and the long-standing boom in online advertising, ZenithOptimedia reports. In its first forecast of the year, Zenith upgraded its forecast for interactive [...] more...

Microsoft Lands MTV and BMG Content

Written on
February 5th 2008
Author
Editor

Microsoft today announced an online partnership with MTV Networks International and Sony BMG  to provide video content on its MSN platform. “Video is exploding,” said Microsoft Online Services Group vice president John Mangelaars at Microsoft’s Vision for Video event this morning, techdigest.tv reported. The move is widely seen as a bid [...] more...

NebuAd Predictions For 2008

Written on
January 14th 2008
Author
Robert Dykes

With the busy holiday season behind us, and as our families clean up the decorations, and our finance departments reconcile the Actions and Dollars from what I hope was as great a season for all of you as it was for my family and for NebuAd, I wanted to share [...] more...

China Regulates Online Video

Written on
January 4th 2008
Author
Editor

It is now being widely reported that recent new rules in China are restricting the broadcast of online videos to state-run sites. The privately owned Chinese video-streaming site population is growing and this could prove to be detrimental to their operations. The new regulations decree that online videos can only be [...] more...

Netflix And LG Put Movies On Your TV

Written on
January 3rd 2008
Author
Editor

In a move that continues to blur the line between traditional media and online technology, Netflix has announced that it is developing a set-top box with LG Electronics that will allow subscribers to watch movies streamed directly from the Internet to their televisions. This development is an extension of the Internet [...] more...

Preference For Pro Adult Videos Reported

Written on
July 26th 2007
Author
Editor

A new report out by Pew Internet & American Life Project about online video says that more than half of online watch online video, about 19% of which watch or download video content on a daily basis. The results stacked up to show that 62% of online viewers prefer professional video [...] more...

Social Network Is King Of The World

Written on
July 6th 2007
Author
Editor

According to Ipsos Insight’s annual study “The Face of the Web,” it seems that although the U.S. leads the world in online video, social networking is more popular in South Korea, Brazil, China and Mexico (in that order), before the U.S. The dominance of social networks globally is also confirmed [...] more...

Fox Videos Online Thanks To Brightcove

Written on
June 18th 2007
Author
Editor

Fox Entertainment Group (FEG) has partnered up with Brightcove, to provide each FOX network and studio the ability to program and host ad-supported Internet video sites and consumer media campaigns. “Brightcove’s tools and services enable us to quickly and easily deploy broadband video on our network Web sites while retaining control [...] more...

Lincoln Mercury Drives Brands Home with New Online Videos

Written on
March 13th 2006
Author
Editor

In order to promote the new Mercury Milan and Lincoln Zephyr automobiles, Ford Motor Company division Lincoln Mercury has decided to continue its online film project with the premier of two new intertwined series. The first of these brand-rich episodes launch today. One series, Lovely By Surprise, promotes the Lincoln Zephyr. [...] more...

Ad-Supported Video: Problems and Speculations

Written on
February 1st 2006
Author
Kenneth Musante

Opinions is an open forum for all readers. Opinions expressed by readers do not necessarily reflect the views of the management and staff of ADOTAS.com One of the exciting things about the rise in broadband use and the decline of television is the potential for free video entertainment online. Wait… let [...] more...


Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...

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