online-video



Sizmek Unveils Video Verification

Written on
June 25th 2014
Author
Press Release

NEW YORK, June 25, 2014 (ADOTAS) – Sizmek Inc. (SZMK), a global open ad management company that delivers multiscreen campaigns, announced that its Video Verification tool is available for all video ad serving customers beginning mid-July. Initial results of the Sizmek Video verification beta program revealed that 28% of the 1.23 billion video impressions served ... more...

Viewability Report: 83% of Objectionable Videos Found on Brand-Safe Publishers

Written on
June 24th 2014
Author
Mike Daly

ADOTAS — New research from Veenome, which analyzes videos on web pages and sites for content, brand safety, and viewability, has produced some eye-opening results. Based on Veenome’s indexing video impressions across its Prescient platform, which independently chooses the publications and publishers to index, the company found that: 83% of objectionable videos ... more...

Mobile Video Advertising: Brand Building Magic is at Hand

Written on
June 18th 2014
Author
Mihael Mikek

ADOTAS – The numbers are in, and they’re telling us the future is now. Even the slickest of TV ad execs might be looking over their shoulder quite a bit these days. A recent report from the IAB makes it clear that Internet advertising is blasting holes in the mountain ... more...

Zoomin.TV, Europe’s Largest MCN, Expands Its US Market Presence

Written on
June 17th 2014
Author
Press Release

NEW YORK, June 17, 2014 (ADOTAS) – Zoomin.TV, Europe’s largest MCN, is launching in the US. With over 8,000 existing channels and 500 joining each month, SocialBlade.com has ranked Zoomin.TV as #14 out of the 100 leading YouTube networks based on views. As Zoomin.TV expands in the US, the company announces ... more...

Moat is First to Be Accredited by the MRC For Viewability Measurement in Both Display & Online Video

Written on
June 12th 2014
Author
Press Release

NEW YORK, June 12, 2014 (ADOTAS) – Moat Inc., an independent SaaS analytics firm focused on transforming online brand advertising through trusted measurement and insights, has become the first company to be accredited by the Media Rating Council (MRC) for its measurement of viewable ad impressions in both online display ... more...

Empowering the Video Revolution: Moving Away from Simple Text-Based Publishers

Written on
June 11th 2014
Author
Bob Regular

ADOTAS – In the world of online advertising, content is king because without content, there’s nothing to monetize. Major online publications like Mashable and Business Insider are embracing online video in an effort to go move away from being a simple text-based publishers to something far more ambitious. Advertisers are working ... more...

Content & Co. and SUBWAY® Launch Scripted Comedy Series on YouTube

Written on
June 3rd 2014
Author
Press Release

LOS ANGELES, June 3, 2014 (ADOTAS) – LA-based brand studio Content & Co., SUBWAY® Restaurants, and AwesomenessTV today announced the launch of a new original scripted comedy series with Cimorelli, a six-sister a cappella group, who are among YouTube’s biggest stars, with 2.5 million subscribers. “Summer with Cimorelli” will be available on ... more...

Comcast Strikes Deal with Rubicon Project to Power Direct & RTB Inventory

Written on
June 3rd 2014
Author
Press Release

LOS ANGELES, June 3, 2014 (ADOTAS) — Comcast Spotlight, the advertising sales division of Comcast Cable, and Rubicon Project [NYSE: RUBI], which operates one of the industry’s largest independent real-time trading platforms for the buying and selling of advertising, today announced an agreement offering select advertising buyers the opportunity to ... more...

4 Questions to Ask Yourself Before Starting Your Next Video Project

Written on
June 3rd 2014
Author
Eric Vidal

ADOTAS – Marketers are no stranger to video. They’ve been integrating clips and YouTube videos into their campaigns for years now. However, few marketers really understand how to use video in a way that drives engagement and conversions. It’s all too common to see long-winded interviews with executives or product ... more...

How to Reach the Right Audience via User-Generated Visual Content

Written on
June 2nd 2014
Author
Adrian Moxley

ADOTAS – Visual content on the web is on the rise. High-speed Internet is pretty much ubiquitous these days, and it’s allowed us to access high-quality images and video online like never before. Consumers turn to the internet for engaging, visual content. For example, look at the popularity of Ellen ... more...