online-video-advertising
Bumbling spies using Facebook to recruit, Israelis say
ADOTAS — A quick news glance around the webosphere. Israel’s internal intelligence service says Arab enemies are trying to use Facebook to recruit spies. (MSNBC) – Sounds laughably lame and not very ‘covert’ to me. As if Facebook hasn’t enough problems lately. Does anybody believe the numbers when it comes to web visitors? [...] more...
The FeedRoom Eats Up Clearstory Systems
ADOTAS – Clearstory Systems, a developer of digital asset management software, has been snapped up by The FeedRoom, an online video provider. Financial terms of the deal were not disclosed. The buy will allow The FeedRoom to expand its digital asset management abilities – from rich media to video. With the [...] more...
With Ads, Pretty Is as Pretty Does
ADOTAS EXCLUSIVE — My agency has made a big push in 2007 / 2008 to leverage the content networks to provide new incremental sales opportunities for our clients. Essentially a new play on banner advertising, the content or contextual networks, allow you to go beyond traditional PPC text ads [...] more...
Will Bandwidth Limits Kill the Video Ad?
ADOTAS – As if the contracting economy doesn’t pose enough problems, the online video advertising sector could be tripped up by changing ISP service plans. Video data takes up a lot of bandwidth and with better quality shows and movies available – for free – from more and more outlets, it [...] more...
Jivox Reels in Two New Ad Partners
ADOTAS – Jivox is unveiling two new solutions for small businesses that want to reach customers through online video advertising. One partnership has Jivox teaming up with local search site and network Local.com to serve its online video ads within Local.com’s search results – part of its strategy to capture a [...] more...
Pixsy Adds Five New Publishers to Video Network
ADOTAS – Pixsy Corp., a B2B provider of private label video search and syndication to Web sites and applications, announced that eZanga, GenieKnows.com, IceRocket, EgoTVOnline, and GossipGirls will utilize Pixsy’s Video Search Playback (“VSP”) platform across their Web sites and network of Web sites. With Pixsy VSP, videos can be searched [...] more...
RTC Unveils Personalized Video Solutions for U.S. Market
ADOTAS – Real Time Content, a provider of online video ad technology, has moved into the U.S. market with what it said is the first Personalized Video solution available for ad agencies, online advertisers and online publishers that can deliver personalized video in real time. RTC enables customers to create personalized [...] more...
Study: Consumers Want Ads Their Way
ADOTAS – Consumers will accept – even embrace – new forms of interactive advertising, as long as companies play by their rules, a new study from IBM has found. Consumers are adopting digital content services like social networks and videos on mobile phones and PCs at an ever-increasing pace, and [...] more...
YouTube To Sell Search Ads
ADOTAS – Google is applying its winning ad-selling formula (selling ads against search results) with its financially challenged child, YouTube, according to a report in The New York Times. The Internet titan is going to sell space on YouTube’s search-results pages to advertisers – a boon for both advertisers and those [...] more...
Blinkx Reports 115% Revenue Growth
ADOTAS – Pass the special sauce, we’ll have what you’re having Blinkx! The online video company has outfoxed the ad downturn, reporting a whopping 115% growth (to $6.4 million) in the six months until Sept. 30, according to reports. Operating losses widened however – by 87% ($4.3 million). Blinkx’s contextually targeting technology [...] more...
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Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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