online-video-advertising
BlackArrow Raises $20 Million
ADOTAS – BlackArrow, a provider of multiplatform ad-management systems for viewer controlled video, today announced that it has secured $20 million in a Series B round of funding. The company plans to use the funds to expand its distribution platform support and boost its worldwide sales and marketing efforts. Current investors [...] more...
Video Advertisers May Cash in on Fiscal Crisis
ADOTAS – It looks like online video advertisers could cash in on the fiscal crisis. According to an article in The Wall Street Journal, droves of consumers are opting to nix their cable subscriptions in favor of watching their favorite shows on sites like Hulu.com. Complete episodes of roughly 90% [...] more...
YouTube Contradicts Itself, Goes With Post-Roll Plan
ADOTAS – YouTube, despite its much-professed allegiance to ad overlays, has been sneaking post-roll into its ad plan of late, according to widespread reports. The move is counter-intuitive since YouTube’s parent company, Google, has so vociferously (and recently) touted the effectiveness of embedded video ads over pre and post-roll ads. [...] more...
Bloomberg Brings Financial Videos to AOL
ADOTAS – Capitalizing on America’s newfound obsession with everything finance-related, Bloomberg Television will provide video for AOL’s Money & Finance portal. This is a first for Bloomberg, which has never offered its videos outside of Bloomberg.com. AOL’s money site will feature 20 new finance-related video clips from Bloomberg Television a day [...] more...
Funding Round-Up: Gigya, HealthiNation
ADOTAS – Gigya has raised $11 million in a third round of funding led by DAG Ventures along with existing investors Benchmark Capital, First Round Capital and Mayfield Fund. So far, Gigya has raised about $23.5 million since its launch in 2006. Gigya will use the capital to fund Wildfire and [...] more...
Baidu Buys Stake in UiTV
ADOTAS – Top Chinese search shop Baidu has taken an 8.3% stake in UiTV, a Chinese Internet TV firm. The stake is worth about $15 million. Under these agreements, Baidu will contribute assets related to the operation of Baidu Internet TV Channel to UiTV in exchange for the stake. Baidu Internet [...] more...
Pixsy Unveils Video Search Playback Platform
ADOTAS – Private label video and image search shop Pixsy Corp. has announced that Pixsy VSP is now available to any Web site or app. Once welcomed into the Pixsy Network, publishers will be able to build rich applications that enable what is says is the largest collection of playable videos [...] more...
Comcast, Mixpo Make Video Ads Accessible for Smaller Shops
ADOTAS – Online video advertising company Mixpo and Comcast Cable’s advertising sales arm Comcast Spotlight have teamed up to enable Comcast clients’ existing on-air video advertising assets into online video advertising units, using Mixpo’s patent-pending platform. Local advertisers will be able to place standard display ads on Comcast.net (the portal for [...] more...
Will the FCC Ruin Product Placement?
ADOTAS EXCLUSIVE — A quick quiz for ad industry colleagues…. Product placement is: a) the bane of consumers’ existence; b) a reckless and oppressive practice through which greedy corporate titans line their tailored Armani suit pockets with filthy lucre; c) a diabolical ploy designed by nervous nelly ad agency account directors fearful of losing [...] more...
Rumor: Google to Buy Game-Maker Valve
ADOTAS – Google is set to announce its acquisition of PC videogame specialist Valve, according to widespread reports. Valve is the developer behind the games Half-Life, Counter-Strike and Portal — and Steam, a distribution platform for games. Google has been rumored to be eyeing the game space lately and extremely profitable [...] more...
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Latest News
- GlobalSpec’s Spa Promo is a Hit October 7th 2008
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- Moskovitz, Rosenstein Leave Facebook To Form Venture October 6th 2008
- BlackArrow Raises $20 Million October 6th 2008
Spotlight
HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...
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