online-video-ad



Larissa’s Clicks to Pick: Engagement Defined, Online Trumps TV, Chevy’s Offensive Ad

Written on
May 2nd 2013
Author
Larissa Lohman

ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. Oh man, Cinco de Mayo celebrations will be kicking off this weekend.  Where’s your celebratory spot of choice this year? “Please spell, ... more...

Online Video is Not Yet Delivering on its Promi$e

Written on
March 20th 2013
Author
Richard L. Tso

ADOTAS – Traditional journalism has been on the decline for decades, and the emergence of online video content has been successful in attracting eyeballs for technology blogs like Mashable and TechCrunch. Even mainstay outlets like The New York Times and The Wall Street Journal have started video news reporting initiatives. ... more...

Brands Score Deeper Engagement By Using Ad Selector Platforms

Written on
February 7th 2013
Author
Richard L. Tso

Want to ensure that consumers are watching a your brand’s video to completion? Advertisers can now provide an incentive to consumers who view their ad content online. Earlier this week, Selectable Media launched its ad selector platform for mobile that enables brands to deliver high-CMP video content to consumers. (The ad selector ... more...

Industry Leaders Offer Predictions for 2013 (Part 4)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   Lou Mastria, Executive Director, DAA “2012 was the year that the DAA Industry Self-Regulatory Program became the standard for responsible data use for intelligent online advertising.  We see this expanding on three fronts in 2013.  1: Globally, Canada will join the list of countries implementing ... more...

Chainsaw Psycho Gets Engine Help From Latest Victim

Written on
October 31st 2012
Author
Press Release

CHICAGO (October 31, 2012) — Gold Eagle® Co. (“Gold Eagle”), an industry pioneer of engine maintenance fluids and fuel additives and maker of STA-BIL®, HEET®, Start Your Engines!® and 303® Products, has introduced a new national television and online video ad campaign entitled Chainsaw Psycho to promote its brand of fuel-system ... more...