online-spending



Holiday Shopping Trends Among Facebook Friends

Written on
December 19th 2012
Author
Molly Glover Gallatin

‘Twas the week after Thanksgiving, and all through the land On Facebook they chatted, and made shopping plans Of sales at Target, Best Buy and Walmart - Look online for deals and fill up that cart! The gadgets they covet: iPhone, iPad, and SIII. Get great deals today, then share on your feed! Black Friday through ... more...

Small business advertising in play

Written on
March 18th 2009
Author
Edward Barrera

ADOTAS — Mainstreet businesses spent more than $6.7 billion in locally generated, locally targeted interactive advertising in 2008 – more than half of the U.S. total. In addition, while the smaller merchants spent less than $300 each on Web site support last year, Borrell Associates in its “Main Street Goes Interactive” ... more...

MSNBC clipping Obama speech

Written on
January 16th 2009
Author
Edward Barrera

ADOTAS — MSNBC.com will make it easier for you to search and clip the video of President Barack Obama’s inaugural speech. Others do it, but news video has been slow in utilizing the technique. The site’s video player will let you search the transcript of a video to locate a specific ... more...

Online buying not just a card game

Written on
January 14th 2009
Author
Edward Barrera

ADOTAS — Whether the credit card crunch might change buyer habits is still unclear. Credit cards purchases are expected to grow, reaching $107 billion by 2013, up from $81 billion in 2008, acording to a Javelin Strategy and Research study. But online purchases made with credit cards will fall to 40% ... more...

MediaCom London Begins Mobile Ad Campaign

Written on
December 9th 2008
Author
Sarah Novotny

ADOTAS — MediaCom London launched a third-party-served mobile ad campaign today. The company used Eyeblaster Ad Campaign Manager to serve ads across the Nokia Media Network. The campaign, promoting the latest services from mobile operator T-Mobile, spans across multiple mobile and online publishers. Channel Connect for Mobile, a new offering from ... more...

Greed Must Trump Fear

Written on
December 9th 2008
Author
Sarah Novotny

ADOTAS — I won’t be the Grave Dancer, because I know too many people in the print world. But ith the implosion of the newspaper industry happening quicker than even I thought, advertisers still need to find a place to…you know..advertise. Some are saying the newspaper advertising market is the “worst ... more...

Beauty vs The Beast

Written on
December 8th 2008
Author
Sarah Novotny

ADOTAS — Wowowow, a site targeted to woman over 40, scored a piddling $1.5 million investment from Robert Pittman’s Pilot Group. Pittman joins investers such as Peggy Noonan, Lesley Stahl, Liz Smith and Mary Wells, according to the New York Post. Compared to the $37 million injected into Huffington Post or the ... more...

Online Shopping Steady

Written on
December 8th 2008
Author
Sarah Novotny

ADOTAS — All things web are not doing well, but at least online spending is not tanking. From Nov. 1 to Dec. 5, $14.2 billion was spent online, about the same level as last year, according to comScore. Since Dec. 1, sales totaled $3.74 billion, up 9 percent from a year ... more...

The Rich Still Have More Fun

Written on
December 4th 2008
Author
Sarah Novotny

ADOTAS — As everyone drowns in the economic tsunami, the good news is that affluent business executives still read dead wood but spend online. According to this Ipsos Mendelsohn study, after seeing an ad on the internet, 50 percent of business executives report visiting a website, while 54 percent report purchasing ... more...

Cyber Monday, Profitless Boon?

Written on
December 3rd 2008
Author
Sarah Novotny

ADOTAS — Online spending Monday was the second highest on record, but there was still questions if companies discounted themselves out of a profit. Consumers spent $846 million, up 15 percent, according to comScore. For the past holiday month, $12.03 billion has been spent, a 2 percent decline from last year. ... more...