Adotas » online-shopping http://www.adotas.com Where Interactive Advertising Begins Thu, 09 Feb 2012 23:55:23 +0000 en hourly 1 http://wordpress.org/?v=3.1.1 Sometrics Gives Virtual Currency Back for Online Purchases http://www.adotas.com/2009/12/sometrics-gives-virtual-currency-back-for-online-purchases/ http://www.adotas.com/2009/12/sometrics-gives-virtual-currency-back-for-online-purchases/#comments Tue, 15 Dec 2009 15:56:33 +0000 Gavin Dunaway http://www.adotas.com/2009/12/sometrics-gives-virtual-currency-back-for-online-purchases/ shopping_smallADOTAS – The ethics surrounding virtual goods and currency have been murky at best — accusations of scamming have plagued the growing sector in recent months. In time for the holidays, Sometrics has introduced an initiative that won’t wig out wary gamers as it’s already familiar to many credit card users: cash back for purchases. In this case, though, it’s virtual cash.

Sometric’s Shop & Earn Shopping Feed gives gamers virtual currency when they make online purchases at participating brand-name retailers. Simply by clicking through the shopping feed, consumers can see their virtual piggy banks swell when they make real purchases.

The company ensures the transactions are safe and allows consumers to return to the same retailer for more currency via more purchases.

“This is a loyalty program that taps into a method consumers are already comfortable with –- earning points or virtual currency for purchases they would make anyway at their favorite stores,” said Ian Swanson, co-founder and CEO of Sometrics. “It’s a great way to start monetizing gamer users who don’t want to pay to play.”

It would certainly seem to be a less fishy way than some of the other virtual currency practices out there….





]]> http://www.adotas.com/2009/12/sometrics-gives-virtual-currency-back-for-online-purchases/feed/ 0 Bazaarvoice Adds Social Commerce Application to Bag of Tricks http://www.adotas.com/2008/03/bazaarvoice-adds-social-commerce-application-to-bag-of-tricks/ http://www.adotas.com/2008/03/bazaarvoice-adds-social-commerce-application-to-bag-of-tricks/#comments Mon, 24 Mar 2008 14:00:55 +0000 Sarah Novotny http://www.adotas.com/2008/03/bazaarvoice-adds-social-commerce-application-to-bag-of-tricks/ romance1.jpgADOTAS — The struggle to marry profitable interactive advertising / promotional tools and social commerce may have just gotten a little easier … for some.

Bazaarvoice, a company that specializes in hosting social commerce applications that aim to boost sales, today launched Bazaarvoice ReStyle, a flexible content styling tool that allows online marketers to customize content of surveys in holiday and seasonal promo blitzes, contests, cross-channel campaigns and Web site redesigns.

Marketers can use the tool to integrate Bazaarvoice’s social commerce content with multichannel marketing campaigns – display options can also be tweaked.

“The ability to provide a more flexible and dynamic way to display user-generated content is critical to brands that want to create a specific look-and-feel for the content on their sites and streamline all marketing campaigns around a central theme,” said Sam Decker, CMO of Bazaarvoice.

The catch? You have to be a client. ReStyle is immediately available to all current Bazaarvoice clients free of charge.

The company offers outsourced technology, services, analytics and expertise to help companies enhance online shopping experiences with social commerce applications that drive sales. Bazaarvoice’s clients include Dell, Macy’s, Office Depot, Inc., Overstock.com, QVC and PETCO.





]]> http://www.adotas.com/2008/03/bazaarvoice-adds-social-commerce-application-to-bag-of-tricks/feed/ 0 Last Minute Shoppers Spending Like Mad Online http://www.adotas.com/2007/12/last-minute-shoppers-spending-like-mad-online/ http://www.adotas.com/2007/12/last-minute-shoppers-spending-like-mad-online/#comments Mon, 24 Dec 2007 17:12:17 +0000 Emily Rex http://www.adotas.com/2007/12/last-minute-shoppers-spending-like-mad-online/ moneymouth.jpgAre you one of those holiday shopping procrastinators? If so, you’re certainly not alone. According comScore, Inc. online spending was booming last week. Retailers experienced a whopping 25% increase in sales versus a year ago. Overall, it’s been a good year for online retailers with more than $26 billion spent online during the first 51 days of the 2007 holiday shopping season (November 1 – December 21). This represents a 19% increase versus the same corresponding days in 2006.

Late-season shipping deals and consumers’ ability to buy online and pick-up their purchase the same day at the retail store are also contributing factors to last week’s online sales gains. In addition, many consumers delayed their holiday shopping to later in the season this year in order to take advantage of late-season price discounts being offered by retailers.

Here’s how the heaviest online spending days of the season stacked up over last year:
                                         2006         2007       % Change  
Thanksgiving (November 22)  $0.21B       $0.27B          29%
“Black Friday” (November 23) $0.43B       $0.53B          22%
“Cyber Monday” (November 26) $0.61B     $0.73B         21%
“Green Monday” (December 10)  $0.66B    $0.88B          33%

Total November 1–December 21 $22.04B    $26.29B        19%

Note:  Dollars are in billions.
“Green Monday” was crowned the heaviest shopping day of 2007 with $881 million in sales. The top ten online spending days of the 2007 holiday season are:

                                                                                                                              
Day                                       Dollars Spent ($ Millions)
 Monday, December 10 (“Green Monday”)   $881
 Tuesday, December 11                           $819
 Thursday, December 6                           $803
 Wednesday, December 5                        $798
 Tuesday, December 4                            $776
 Wednesday, December 12                       $754
 Monday, December 3                              $753
 Friday, December 7                                $734
 Monday, November 26 “Cyber Monday”      $733
 Thursday, December 29                           $733

Source: comScore 2007 Retail E-Commerce Forecast
Needless to say, it’s been a busy year not only for online retailers but also for the overnight shipping companies.





]]> http://www.adotas.com/2007/12/last-minute-shoppers-spending-like-mad-online/feed/ 0 Hearst Goes Shopping, Buys Kaboodle http://www.adotas.com/2007/08/hearst-goes-shopping-buys-kaboodle/ http://www.adotas.com/2007/08/hearst-goes-shopping-buys-kaboodle/#comments Thu, 09 Aug 2007 17:11:44 +0000 Sarah Novotny http://www.adotas.com/2007/08/hearst-goes-shopping-buys-kaboodle/ visa2.jpgIn their effort to gain leverage in the online advertising world, the Hearst Corporation, who recently acquired men’s media site UGO, has acquired social shopping site Kaboodle.

This will give Hearst many cross-promotional opportunities for all of their properties as the site has e-commerce features.

The details of integrating properties have not been finalized. Hearst Interactive Media president Kenneth Bronfman said, “There is a wealth of ideas on what we can do together. What we do in print is now online in a community way.”

There will certainly be a push to develop the advertising aspect of the site. Hearst will help Kaboodle’s sales division to sell the shopping site as a singular media buy and along with other publishing properties.

Although Kaboodle becomes a wholly-owned subsidiary of Hearst, the company, according to Bronfman will not object to the site creating new relationships with various other media sites. He was quoted to say, “They will do what they think is best to build the company, not beholden to Hearst.”

The terms of the deal were not disclosed.





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