online-shopping



Valentine Browsing Behaviors: Big Data for the Big Day

Written on
February 14th 2014
Author
Adotas

ADOTAS — eXelate has created this infographic that examines the identity of the Valentine’s Day shopper (e.g. 80% more likely to be married than the average shopper) and his/her browsing/purchasing behavior as leading up to today. “From one month to two days before V-Day, the number of users browsing on ... more...

What a (Digital) Mom Wants: Data Reveals Truisms about Moms’ Digital Shopping Behavior

Written on
January 23rd 2014
Author
Glenn Humble

ADOTAS – Christina Aguilera sang “What a Girl Wants” loud and clear more than 15 years ago. We have found this to be even more prevalent as it relates to the digital world. Several years ago, moms became one of the most coveted audiences for brand marketers, advertisers and retailers ... more...

IBM Study: Consumers Willing to Share Personal Details, But Expect Value in Return

Written on
January 13th 2014
Author
AdotasWire

NEW YORK, January 13, 2014 (ADOTAS) — A new IBM (NYSE: IBM) study of more than 30,000 global consumers released today at the 2014 National Retail Federation convention (#NRF14) found consumers are willing to share their personal information with retailers, particularly if they get good value in exchange. The percentage of ... more...

Black Friday Becomes ‘Mobile Friday’

Written on
December 2nd 2013
Author
Mike Daly

ADOTAS — Online shopping on Black Friday a hit with 16% sales growth compared to Black Friday 2012, according to the Custora Pulse. The Custora High-Growth E-Commerce Index, including 50 of the fastest growing online retailers, grew by 40% vs 2012. Custora’s Black Friday Online Shopping Highlights: Black Friday was “Mobile Friday”, with almost 40% of all online shopping done on ... more...

Mobile Drives Retail Purchases This Holiday Season

Written on
December 14th 2012
Author
Richard L. Tso

Holiday shopping can be brutal, but this year, millions of shoppers elected to circumvent the mall, breaking out their mobile phones instead. This year, Black Friday and Cyber Monday still proved to be high-transaction days of the year where most companies were able to sneak their way into the black ... more...

Study: Singles Seek Smartphones, While Couples Cozy up to Tablets

Written on
November 30th 2012
Author
AdotasWire

LOS ANGELES (November 29, 2012) – The Search Agency, a global online marketing firm and the largest independent US search marketing agency, today announced the results of its 2012 Online User Behavior and Engagement Study, conducted online by Harris Interactive in August among 2,006 US adults, which found that, while ... more...

Cyber Monday: Holiday Shopping Trends & Mobile Ad Campaigns

Written on
November 21st 2012
Author
Richard L. Tso

Whether you like it or not, it’s that time of the year again and retailers are working overtime to get their online campaigns and online channels ready for the onslaught of expected shoppers this Cyber Monday. This year, brands predict that people will be completing a majority of their holiday ... more...

Mobile Growth Led by Incentivized Traffic in the Performance Channel

Written on
October 24th 2012
Author
Matt Swan

The state of the current economic climate has seen the way that customers shop significantly change. Savvy shoppers know discounts are available by purchasing online and the rise of sites offering advice on where to find the best coupons has fuelled this growth within the online space. These shoppers are ... more...

Key Reading Material from the Shop.org Annual Summit

Written on
September 18th 2012
Author
Mike Daly

Shop.org, the e-commerce arm of the National Retail Federation, held its three-day Annual Summit last week in Denver. For those who missed it, we’ve got several different takes on the goings-on. Dan Darnell, VP of Marketing for Baynote, was among the attendees and offered this verbal snapshot of the proceedings: “Shop.org 2012 demonstrated the ... more...

Triad Launches Back-to-School Digital Marketing Campaigns for Big Brands, Retailers

Written on
August 27th 2012
Author
PR

Changing the way Internet shoppers make purchasing decisions online, Triad Retail Media announced today that it has collaborated with a number of industry-leading retailers and brands to create engaging back-to-school digital shopper marketing campaigns. Using a unique formula for each customer, Triad executes, sells and monetizes digital media campaigns, which include ... more...