online-publishing



The Publisher’s Reader Satisfaction and Revenue Dilemma

Written on
February 14th 2014
Author
Greg Keller

ADOTAS – How do good-looking Olympians, CTRs and Manhattan real estate come together? Well, let’s take a step back first, review the basics and get to the real issues faced by web publishers, which is what the connection is really all about. So where to start? It all begins with ... more...

Ezoic Secures $5.6 Million Series A Investment

Written on
November 13th 2013
Author
AdotasWire

SAN DIEGO, November 13, 2013 (ADOTAS ) – Ezoic, a company that offers publishers an automatic way to improve site layout and advertising revenue, announced it has closed a $5.6 million Series A funding round led by venture firm Balderton Capital (formerly Benchmark Capital Europe) alongside New Amsterdam Capital, Silicon Valley ... more...

The Top 5 Things Publishers Need To Be Doing To Survive

Written on
October 16th 2013
Author
Nick Lynch

ADOTAS — The conversation about the future of print in the digital age has reached a dire tone, with traditional print companies scrambling to find relevance and revenue. But with the acquisition of The Washington Post by Jeff Bezos earlier this year, all eyes have been on his next moves. ... more...

New Euro Media Trends Report Shows Mobile’s Global Growth

Written on
October 16th 2013
Author
AdotasWire

ADOTAS (via PRESSWIRE) – For the second year running, the European Publishers Council (EPC), representing Europe’s leading media organisations, today announced the release of the EPC Global Media Trends Book. This book captures the trends in revenue and usage patterns for a variety of digital media, Internet and more, and then analyses ... more...

Managing Risks While Monetizing Unsold Inventory

Written on
October 15th 2013
Author
Mike Moreau

ADOTAS — “Programmatic.” Publishers have a love-hate relationship with this word. On the one hand, programmatic channels help sell unsold ad inventory. On the other hand, introducing third parties into online ad sales opens the door for potential data leakage (the collection and usage of consumer behavioral data without the website ... more...

Blogshare: How to Get Ahead with Digital Publishing Trends & Predictions

Written on
October 11th 2013
Author
Adotas

ADOTAS (via Recruitment ADvisor) — When publishers create and refine revenue development strategies, they need to know how their ads, content, job boards, and other revenue streams will need to evolve alongside technology. Soon 2013 will end, and along with 2014, a new batch of predictions about digital publishing will arrive. When ... more...

Adiant Acquires Marchex Pay-Per-Click Site Specific Assets and IndustryBrains Brand

Written on
October 9th 2013
Author
AdotasWire

NEW YORK,  October 9, 2013 (ADOTAS) – Adiant, owner of the largest content-style ad platform on the web, today announced Adiant’s July acquisition of assets from Marchex, including assets from the former IndustryBrains, a suite of high-quality news and financial publications that will greatly expand Adiant’s mission of offering advertisers placements ... more...

Can Big Data Truly Save the Publishing Industry?

Written on
June 5th 2013
Author
Richard L. Tso

ADOTAS — It’s no surprise that publishers are struggling these days. With industry staple Time Warner selling off its publishing arm Time Inc. and Newsweek ceasing its print edition last December, publishers are scrambling to find the right mix of strategies and revenue streams to stay afloat. In a recent ... more...

Evolve Media Sells SheKnows.com to Private Equity Firm

Written on
December 19th 2012
Author
AdotasWire

CLAREMONT, CALIF. (December 19, 2012) – Evolve Media, an integrated digital media company and vertical publisher, announced today that it has completed the sale of its women’s media property SheKnows.com to a private equity firm. Originally a five-person company when acquired by Evolve in 2006, Evolve spent the past 7 years layering its proprietary platform of publishing ... more...

InboundWriter Names Skip Besthoff as New CEO, Adds $2.5M in Funding

Written on
November 15th 2012
Author
AdotasWire

SAN MATEO (November 15, 2012) – InboundWriter®, the first online content optimization system designed specifically for writers, today announced the appointment of Skip Besthoff ((pictured) as its chief executive officer. The company has also announced that under Besthoff’s leadership it has raised $2.5 million in additional funding from existing and ... more...