online-publishing
Can Big Data Truly Save the Publishing Industry?
ADOTAS — It’s no surprise that publishers are struggling these days. With industry staple Time Warner selling off its publishing arm Time Inc. and Newsweek ceasing its print edition last December, publishers are scrambling to find the right mix of strategies and revenue streams to stay afloat. In a recent [...] more...
Evolve Media Sells SheKnows.com to Private Equity Firm
CLAREMONT, CALIF. (December 19, 2012) – Evolve Media, an integrated digital media company and vertical publisher, announced today that it has completed the sale of its women’s media property SheKnows.com to a private equity firm. Originally a five-person company when acquired by Evolve in 2006, Evolve spent the past 7 years layering its proprietary platform of publishing [...] more...
InboundWriter Names Skip Besthoff as New CEO, Adds $2.5M in Funding
SAN MATEO (November 15, 2012) – InboundWriter®, the first online content optimization system designed specifically for writers, today announced the appointment of Skip Besthoff ((pictured) as its chief executive officer. The company has also announced that under Besthoff’s leadership it has raised $2.5 million in additional funding from existing and [...] more...
InboundWriter Launches New ‘Enterprise’ Software Tier For Online Content Optimization
SAN FRANCISCO (November 15, 2012) – InboundWriter, the first online content optimization system designed specifically for writers, today announced the immediate commercial availability of its new Enterprise software tier with highly innovative new functionality that augments the scalability, precision and simplicity of its award-winning product. Enterprise users will gain access [...] more...
Wikia Taps Krux to Support Data and Audience Strategy
SAN FRANCISCO (November 6, 2012) – Krux today announced the adoption and deployment of its data management platform (DMP) by Wikia. Krux has also published a case study highlighting breakthrough results from some of Wikia’s early efforts. With Krux, Wikia is able to harness the power of their considerable first-party [...] more...
Webcollage Launches Content Publishing for SMB Market
NEW YORK (October 17, 2012) – Webcollage Inc., an industry-leader in publishing rich product information to retailer websites, and which historically has focused on working with [...] more...
Daylife Launches Portal To Boost Page Views, Ad Revenue
ADOTAS – Content services company Daylife has launched a new service to help media companies curate the infinite pages of constantly changing news and information available online on a simple point-and-click interface. The service will be rolled into Daylife’s current enterprise offering dubbed Daylife Select. So what’s in it for online [...] more...
Revenue Management for Digital Publishers
ADOTAS EXCLUSIVE — In a downturn economy, businesses often react by cutting back on spending. The assumption is that revenue is going to diminish so the focus should be on managing expenses. Although there are signs of a slowdown for the ad industry as a whole, eMarketer projects as of [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
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- Larissa’s Picks to Click: PBS’ Digital Triumph, Promoted Ads, Brands on the ‘Vine’ June 18th 2013 ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for [...] more »
- Mediasmith Taps Medialets As Official 3rd-Party Server for Mobile/Tablet Advertising June 18th 2013 NEW YORK, June 18, 2013 (ADOTAS) – Medialets, the essential [...] more »
- Breaking: VivaKi and Mass Relevance Announce Partnership June 17th 2013 AUSTIN, TX, June 17, 2013 (ADOTAS) – VivaKi, a global [...] more »
- Video: Small Business Should Visualize the Use of QR Codes June 17th 2013 ADOTAS — Once upon a time, and not so long [...] more »
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Features
- Big Data’s Killer App: Mobile RTB June 18th 2013
- How SMBs Can Keep Up With Mobile Commerce June 18th 2013
- Video: Small Business Should Visualize the Use of QR Codes June 17th 2013
- Facebook Unveils #Hashtag Strategies for Advertisers June 17th 2013
- Can Programmatic Buying Save Traditional Media? June 14th 2013
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