online-publishers



It’s the 1940s All Over Again in the Digital Video Ad Market

Written on
October 21st 2013
Author
Avi Brown

ADOTAS — On July 1, 1941, Americans tuning into a baseball game between the Brooklyn Dodgers and Philadelphia Phillies on their grainy black-and-white television sets saw something for the very first time: a commercial. The 10-second ad for Bulova watches, aired by NBC affiliate WNBT, was the world’s first TV commercial. Today’s ... more...

Infographic: ‘Nobody Reads Advertising’

Written on
December 18th 2012
Author
Adotas

Solve Media recently released the results of a study that surveyed 800 media buyers, agency creatives, online publishers, and private investors (VCs, angels, etc.) to determine the industry’s perspective when it comes to native advertising. The findings revealed that half of media buyers intend to buy native inventory in 2013, more ... more...

Top 10 Do’s And Don’ts Of Mobile Content Marketing

Written on
March 5th 2008
Author
Mike Sprouse

ADOTAS EXCLUSIVE – There has been much written lately regarding the online marketing of ringtones and other mobile content. Various settlements and cooperative agreements have been reached between government agencies and companies. What can marketers, publishers and networks do, and equally importantly, not do if they market mobile content to ... more...