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Bogus Banner Blindness Claims

Written on
October 6th 2011
Author
Natalie Drugan

ADOTAS – With the evolution of digital technology, advertisers continue to find innovative ways to engage and connect with consumers. Display advertising is one of the most popular forms of digital advertising. While display continues to prove its value, there are many critics who question its effectiveness and claim that [...] more...

OPA large ad units unfurl across the web

Written on
July 1st 2009
Author
Edward Barrera

ADOTAS — The Online Publishers Association said a group of leading brands have started using the new ad units across OPA member sites. The units, which were originally announced in March, are designed to help marketers deliver their brand experiences directly on the pages of these rich content sites. Today, a [...] more...

Bigger, fewer ads works, dooms reluctant ad networks

Written on
June 3rd 2009
Author
Edward Barrera

ADOTAS — When the online publishers association released new advertising formats a few months ago, it was clearly a shot at ad networks, especially ones that don’t adapt. And if initial indications prove reliable, the larger ads are here to stay and will squeeze third-party networks even more. Speaking at a ContentNext [...] more...

IAB shoots for collaboration in creative ad units

Written on
May 5th 2009
Author
Edward Barrera

ADOTAS — Revising standard online advertising units has been a major topic as the traditional digital formats have faltered. The Online Publishers Association  came out with its own initiative: fixed Panel, which looks naturally embedded into the page layout and scrolls to the top and bottom of the page as a [...] more...

New New York Times (huge) ads

Written on
March 20th 2009
Author
Edward Barrera

ADOTAS — Standards for ad units, such as putting banner ads at the top, are changing as we noted before. The Online Publishers A ssociation  have partnered with some publishers to try out new ad units. The standard: The Fixed Panel (recommended dimension is 336 wide x 860 tall), which looks naturally [...] more...



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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...



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