online-privacy



RIP, UDID: Is IDFA the Long-Term Solution?

Written on
May 1st 2013
Author
Joseph Pianese

ADOTAS – As of today, Apple will no longer be accepting new apps, or updates of apps, that use the UDID, or Unique Device Identifier, of an iOS device to collect user information for targeted advertising. The change was officially announced by Apple on its Developers page on ... more...

RTB’s Open Opportunity In The Long Tail

Written on
April 16th 2013
Author
Michael Weaver

ADOTAS — Advertisers large and small will always need big, splashy brand-building ads on high-traffic websites –- look at the growth in native advertising for proof. But they’ll also always need conversions for demonstrable ROI. Fortunately, these two needs aren’t bound by the same set of rules. While high-profile ... more...

AFAIK: Ticketmaster, Solve Media, Ensighten, Opera, Neomobile, Brainshark, RevTrax, Open Table, The Weather Company

Written on
February 1st 2013
Author
Mike Daly

Here’s what The Log Lady – a pioneer in wireless communication — told me this week: Ticketmaster has replaced Google’s reCaptcha with  a solution from New York-based startup Solve Media. Given Ticketmaster’s high volume of e-commerce, it’s focused on eliminating loopholes and scourges through technology. SolveMedia, led by CEO Ari Jacoby,  is ... more...

Is Big Brother Monitoring Your Twitter Account?

Written on
January 29th 2013
Author
Mike Daly

Via the New York Daily News: Government curiosity about Twitter users has grown precipitously of late, with the number of information requests in the first six months of 2012 eclipsing those made for all of 2011. Read More ... Subscribe to the free Adotas.com Newsletter addthis_url = 'http%3A%2F%2Fwww.adotas.com%2F2013%2F01%2Fis-big-brother-monitoring-your-twitter-account%2F'; ... more...

comScore Co-Founder Lists Top 10 Burning Issues in Digital

Written on
January 14th 2013
Author
Mike Daly

Gian Fulgoni, executive chairman and co-founder of comScore, wrote in great detail receltlyabout what he considers the top ten “burning issues” in digital, based on his company has observed while providing data and analytics to more than 2,000 companies around the world. The article also formed the basis of Fulgoni’s ... more...

Industry Leaders Offer Predictions for 2013 (Part 3)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10 Brian Lesser, CEO, Xaxis “Twitter and Apple (tablet/mobile) will launch real-time-bidding (RTB) ad exchanges. Following this year’s success of Facebook Exchange (FBX), Facebook’s RTB system, Twitter and Apple will also open their ad inventory to RTB technology.  This will be a great plus to ... more...

Industry Leaders Offer Predictions for 2013 (Part 8)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   Scott Chan, Managing Partner/Creative Director/Founder, Whirled “Online video will continue to grow as it’s one of the few mediums that truly connects with audiences and leaves a lasting impression.  While new technologies and platforms will emerge, use of video will continue to ... more...

The Instragram Fiasco: It’s Over, Put Down Your Pitchforks

Written on
December 19th 2012
Author
Richard L. Tso

People love uploading and sharing their most intimate moments with family and friends using the popular mobile app Instagram, but now users using the popular photo-sharing service may be inadvertently signing up to have their images used in ads without their permission. Or at least that’s what would have happened ... more...

Securing Consumer Trust and the Countdown to DNT

Written on
December 12th 2012
Author
Chris Babel

While some may not like it, the countdown is on for Do Not Track (DNT). But even as the clock ticks, a heated debate continues. Businesses fear that DNT will cut their revenues by reducing customer engagement on their sites and restricting innovation. Consumer advocates worry about the loss of personal ... more...

TRUSTe Privacy Index Series: 91 Percent Worry About Online Privacy

Written on
June 26th 2012
Author
Brian LaRue

ADOTAS – According to the latest edition of TRUSTe‘s quarterly Privacy Index Series, 91 percent of U.S. online adults worry to some degree about their privacy online, a figure consistent with a stats from the previous quarter, while 53 percent said they “don’t completely trust completely trust companies with their ... more...