online-media



Super Bowl Advertisers Can Expect a 20% Increase in Web Traffic; Mobile Video Viewing Will Double on Super Bowl Sunday

Written on
January 29th 2013
Author
Tamara Gaffney

Those of us in the advertising profession don’t view the Super Bowl like most Americans do. Most viewers will be focused on watching their big screen TVs, eating Super Bowl munchies and hoping for their favorite team to score another touchdown. Marketers, however, think of it as the Oscars of ... more...

Lyris Reports Strong Adoption of Digital Marketing Platform in Latin America

Written on
October 19th 2012
Author
Press Release

EMERYVILLE, CALIF. (October 16, 2012) – Lyris, Inc. (OTCBB: LYRI), a global provider of digital marketing solutions, today announced strong customer adoption in Argentina, Brazil, Colombia and México. Recent wins include Exito.com, a regional leader in e-commerce; Casa Editorial El Tiempo, one of the largest media conglomerates in Latin America; ... more...

Yahoo Narrows Search

Written on
December 9th 2008
Author
Sarah Novotny

ADOTAS — The rudderless ship known as Yahoo continues its search for a new captain. While a decision could be weeks away, the focus is narrowing on a few candidates, including Arun Sarin, who was the chief executive of Vodafone Group PLC. The Wall Street Journal notes that he has experience ... more...

ADOTAS Searches for Promising Writers

Written on
May 18th 2008
Author
Sarah Novotny

ADOTAS is seeking new writing contributors to our thriving publication. We’re growing in visitors each month because of innovative and interesting content that doesn’t feel like watching paint dry. We are not interested in more blah blah, but infact welcome edgy, thoughtful and unique stories from online advertising industry participants who ... more...

Advertising To The Biggest Media Multitaskers, Kids

Written on
March 10th 2008
Author
Sarah Novotny

ADOTAS – According to a study on social networking by Grunwald Associates LLC, an independent research firm that specializes in new media market intelligence, 64% of kids go online while watching TV, and almost half of U.S. teens(49%) report that they do so frequently – anywhere from three times a ... more...

ADOTAS Acquired by New York Publishing Group Inc.

Written on
May 14th 2007
Author
Sarah Novotny

It was announced today that New York Publishing Group (NYPG) has purchased Adotas, an advertising industry website and newsletter.. NYPG, lead by industry veteran and columnist Robert Regular, is a new and innovative publishing company focused on online content and events. Pesach Lattin, founder of Adotas and CEO of professional ... more...