online-marketing
Hiring Round-Up: MSLO, PV Media
ADOTAS – News from Martha Stewart Living and PV Media Group today. Susan Lyne, president and CEO of Martha Stewart Living, is leaving. She will be replaced by former Yahoo sales executive and MSLO president Wenda Harris Millard and president of merchandising Robin Marion. They will serve as co-CEOs. A newspaper vet, [...] more...
Rosy Future Predicted for Small Ad Networks
ADOTAS — Smaller ad networks have a unique opportunity to drum up extra revenue, according to media investment bankers, DeSilva+Phillips, who released released a white paper on the subject today. The paper analyzes the online advertising network business from an M&A perspective in light of Google’s $3.1 billion acquisition of DoubleClick. DeSilva+Phillips [...] more...
Pepsi Tastes a New Generation Online
ADOTAS — Pepsi ads are iconic and groundbreaking – at high marks in their careers pop stars Britney Spears, Michael Jackson and Ray Charles shilled for the soft drink company to other advertisers’ envy and consumers’ delight. Now, it looks like Pepsi is breaking new ground again by eschewing traditional [...] more...
Rumor: AOL To Buy KickApps
ADOTAS – The increasingly voracious Time Warner Inc.’s AOL is planning to gobble up another company, Kara Swisher reports. AOL just bought social network Bebo for $850 million, not to mention Yedda and Goowy. Next up? Social networking, widget and applications shop KickApps – the deal could close this week and [...] more...
Microsoft Expands Display Ad Business With Rapt Buy
ADOTAS — Microsoft Corp. bought online advertising management company Rapt Inc. today. In a statement, the software company said it will provide clients with an integrated asset and inventory management system – and help Web publishers control how they package and price online advertisements. Financial terms of the deal were [...] more...
Yahoo, Microsoft Meet for First Time Since Takeover Bid
ADOTAS – With all of the cloak and dagger intrigue associated with secret war meetings and shady arms deals, Yahoo Inc. and Microsoft Corp. reportedly met early this week to discuss the software giant’s unsolicited bid. The meeting was the first since Microsoft’s January 31 offer and Yahoo’s February 11 rejection [...] more...
Azoogle on International March With AdsMarket
ADOTAS — Azoogle is going global: the online performance-based advertising network continues on its international march with its agreement with AdsMarket, an online performance media company that serves Europe, Latin America and Asia-Pacific. The partnership will boost AzoogleAds’ international publisher base and distribution. Publishers in financial services, retail, the media and [...] more...
Spot Runner Deals Blow To MSN, Snags Top Exec
ADOTAS — The top executive at Microsoft Corp.’s MSN media network has jumped ship for tech-driven advertising newbie Spot Runner – a coup for the startup and a blow to MSN. Joanne Bradford will spearhead Spot Runner’s new division – national marketing services, the unit focuses on national advertisers that aren’t [...] more...
Report: AOL To Slash Ad Sales Staff in Half
ADOTAS – AOL’s online advertising sales force may be in for yet another dose of drama. A brief recap of recent activity: following the AOL-Time Warner merger in 2001, seven people have helmed the post as head of advertising sales. The latest victim, er president, of ad network group Platform-A, is [...] more...
The Next Frontier: Monetizing Facebook Without Online Ads
ADOTAS – Trash-talking and shameless promotion on Facebook may be soon reach a fever pitch. A new service now allows users to create and profit from virtual online stores. In essence, if a user’s pitch about a product drives sales up – they get a cut. bSocial Networks Inc. today announced [...] more...
Features
- Email Deliverability: 10 Golden Rules August 27th 2008
- Infomercials: Revolutionary Political Tool? August 27th 2008
- Can 314 Ad Networks Really Thrive? August 26th 2008
- The Mis-Match of Reasonable Expectations, Delivery August 26th 2008
- Get a 4:1 Payoff at Pricey Trade Shows August 25th 2008
Spotlight
AdMob: Google’s Move Into Mobile Fray Helps UsADOTAS EXCLUSIVE – AdMob offers the biggest mobile advertising marketplace on the planet — and the company was founded just [...] more...
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