online-marketing
Eight Tips to Improve Marketing’s ROI in the New Year
ADOTAS – As the new year approaches, most marketers evaluate the previous year to determine changes and improvements to their company’s marketing efforts and ultimately improve ROI. Just in time for your New Year’s resolutions, my company, marketing automation platform provider Act-On Software, has compiled a list of eight tips [...] more...
When Is Audience Targeting Worth It?
ADOTAS – The field of audience targeting – also known as audience analytics – has long proven attractive and effective to online marketers. Honing campaigns to focus on specific audiences is not only logical, but it promises to provide a better way to generate return on ad dollars for the goals [...] more...
Retargeting; DIY PR Tool?
ADOTAS — At the last OMMA Conference, I had the pleasure of attending the presentation given Young-Bean Song, Senior Director, Atlas Institute, Microsoft. His insights about the state of online advertising were inspiring, yet at the end I found myself frustrated. It’s exciting to see that the online advertising marketplace has [...] more...
Email marketing big winner in downturn
ADOTAS — Most marketers plan to decrease media spending budgets, and the remaining expenditures are shifting toward digital, according to a Q2 2009 survey by Round2. EMarketer notes that budgets were more likely to be cut than increased for traditional media such as TV, radio and direct mail, but more respondents [...] more...
HTML vs Text email, which wins in a short cycle: both
ADOTAS — You have a short window and need to goose the sales, so what would you do? According to Marketing Sherpa, if you’re planning autumn events or need ideas for quick, year-end promotions, a lesson to look at would be how the Durham Bulls used text email first (to attract [...] more...
The Secret To Online Affiliate Success
ADOTAS — Online advertisers, more than anything else, seek quality referrals from their Web-based affiliates. Think about it: do merchants want “window shoppers”, or people who are serious about buying? So to attract prospective purchasers, you need serious, high-quality content that satisfies the reader’s need for information. Like all strong publishing [...] more...
All emails are not alike
ADOTAS — Gmail users are the most likely to open and click on e-mails. Emarketer noted a MailChimp study on marketing e-mails sent through its distribution service that showed open rates varied from a low of just over 20% for e-mail sent to AOL users to a high over nearly 31% [...] more...
Cost-per-lead advertising gaining
ADOTAS — Pay-for-performance ad pricing models are catching on among marketers dealing with issues of measurability and audience engagement. eMarketer noted that impression-based media buys are giving way, in some cases, to cost-per-lead advertising. According to the “Cost-per-Lead Advertising Data Report” from Pontiflex, marketers in North America were most likely to [...] more...
Even low-rated tactics can achieve high ROI
ADOTAS — Despite marketers dismissing rental email lists, 3rd party lead purchases, list appending and 2nd tier search as underperforming, some still succeed with these tactics. And according to Marketing Sherpa, it’s because some marketers take their time to do their research, and go beyond the recommendations of colleagues to arrive [...] more...
Shining a Light on Performance Display Advertising
ADOTAS — As a reader of ADOTAS, you’ve no doubt heard the recent buzz around performance display advertising. A striking departure from classic ad campaigns measured via clicks and impressions, performance ad campaigns rely on metrics that really matter to retail advertisers, namely conversions and revenue. To boost those metrics, today’s [...] more...
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Latest News
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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