online-marketing



Tying Together Analytics Data Across Touchpoints for Intelligent Commerce

Written on
January 28th 2015
Author
Ken Burke

Merchants resolving to optimize customer experiences in 2015 need to first make sure they’re not relying on 2012 ­analytics to do it. The eCommerce landscape is too competitive and expanding too rapidly for merchants to trust that traditional web analytics will provide a complete picture of how consumers interact with brands. The ... more...

What To Expect From Mobile Marketing in 2015

Written on
January 22nd 2015
Author
Matt Feodoroff

There is probably only one truism in digital marketing, and it’s that things change quickly. Just a few short years ago it was hard to be sure if mobile marketing would ever really catch on. Today, the notion that marketing doesn’t work on mobile sounds almost ... more...

50 Shades of Influencer Pet Peeves

Written on
January 19th 2015
Author
Holly Pavlika

This year is going to be a big year for social influencers. While social shopper marketing is a relatively new industry, social influencers can bring new audiences, build brand loyalty and create great content that gives context to a brand. Often, their audiences are bigger than ... more...

Why Your Brand Doesn’t Need the Kardashians to ‘Keep Up’ with Social Marketing

Written on
January 13th 2015
Author
Lyle Stevens

It’s no wonder marketers have placed such great emphasis on social media marketing —consumers currently spend more time on social networks than on any other site on the Web. Today, social media marketing ranges from banner ads on Facebook to activating influencers to do their job – influence! To generate ... more...

Seasonality Hurts Metrics: The Impact of the Holiday Season on B2B Marketers

Written on
December 17th 2014
Author
Robert Cordray

The holiday season impacts business of different types in a variety of different ways. Of course, as the holiday season approaches, the media focuses on the impact seasonal shoppers are having on retail stores. Despite the focus on the retail industry during the holiday season, other types of businesses also ... more...

Overcoming The Marketing Challenge of Onboarding Audiences Online

Written on
November 26th 2014
Author
Lucinda Goucher

As the line between offline and online becomes ever more blurred, reaching a specific user becomes a more complicated task. Traditional offline marketing techniques (i.e. surveys or census information) focus on who a consumer is in their day-to-day life, from where they do their shopping, to how many children are ... more...

Predictive Personalization: How Far is too Far?

Written on
October 20th 2014
Author
Anusha Anand

Predictive personalization, also referred to as digital hospitality, is one of the rare marketing practices that offers nearly equal benefits to both the consumer and the brand – if it’s done right. But, marketers need to be careful they don’t take this valuable tactic too far and cross the line ... more...

MediaMath Selects Headway Digital As Exclusive Representative in Latin American Region

Written on
July 16th 2014
Author
Press Release

(ADOTAS) NEW YORK, July 16, 2014 – MediaMath, creator of the TerminalOne Marketing Operating System™ for digital marketers, is expanding its reach to Latin America and has chosen global programmatic media company Headway Digital (www.headwaydigital.com) as its exclusive partner in the region. Through the partnership, both companies are strongly positioned to grow ... more...

4 Questions to Ask Yourself Before Starting Your Next Video Project

Written on
June 3rd 2014
Author
Eric Vidal

ADOTAS – Marketers are no stranger to video. They’ve been integrating clips and YouTube videos into their campaigns for years now. However, few marketers really understand how to use video in a way that drives engagement and conversions. It’s all too common to see long-winded interviews with executives or product ... more...

Ex-Apple, Razorfish and Lithium Execs Unite to Take On Big Data Deluge for Marketers

Written on
February 20th 2014
Author
Richard L. Tso

ADOTAS – Data is everywhere. But for marketers, the challenge comes in unifying campaign data across various platforms, reporting standards and automation software suites to distill valuable insights. In much the same way as the travel management company Tripit automates the consolidation of airline travel and hotel details, a new ... more...