online-marketing
Retargeting; DIY PR Tool?
ADOTAS — At the last OMMA Conference, I had the pleasure of attending the presentation given Young-Bean Song, Senior Director, Atlas Institute, Microsoft. His insights about the state of online advertising were inspiring, yet at the end I found myself frustrated. It’s exciting to see that the online advertising marketplace has [...] more...
Email marketing big winner in downturn
ADOTAS — Most marketers plan to decrease media spending budgets, and the remaining expenditures are shifting toward digital, according to a Q2 2009 survey by Round2. EMarketer notes that budgets were more likely to be cut than increased for traditional media such as TV, radio and direct mail, but more respondents [...] more...
HTML vs Text email, which wins in a short cycle: both
ADOTAS — You have a short window and need to goose the sales, so what would you do? According to Marketing Sherpa, if you’re planning autumn events or need ideas for quick, year-end promotions, a lesson to look at would be how the Durham Bulls used text email first (to attract [...] more...
The Secret To Online Affiliate Success
ADOTAS — Online advertisers, more than anything else, seek quality referrals from their Web-based affiliates. Think about it: do merchants want “window shoppers”, or people who are serious about buying? So to attract prospective purchasers, you need serious, high-quality content that satisfies the reader’s need for information. Like all strong publishing [...] more...
All emails are not alike
ADOTAS — Gmail users are the most likely to open and click on e-mails. Emarketer noted a MailChimp study on marketing e-mails sent through its distribution service that showed open rates varied from a low of just over 20% for e-mail sent to AOL users to a high over nearly 31% [...] more...
Cost-per-lead advertising gaining
ADOTAS — Pay-for-performance ad pricing models are catching on among marketers dealing with issues of measurability and audience engagement. eMarketer noted that impression-based media buys are giving way, in some cases, to cost-per-lead advertising. According to the “Cost-per-Lead Advertising Data Report” from Pontiflex, marketers in North America were most likely to [...] more...
Even low-rated tactics can achieve high ROI
ADOTAS — Despite marketers dismissing rental email lists, 3rd party lead purchases, list appending and 2nd tier search as underperforming, some still succeed with these tactics. And according to Marketing Sherpa, it’s because some marketers take their time to do their research, and go beyond the recommendations of colleagues to arrive [...] more...
Shining a Light on Performance Display Advertising
ADOTAS — As a reader of ADOTAS, you’ve no doubt heard the recent buzz around performance display advertising. A striking departure from classic ad campaigns measured via clicks and impressions, performance ad campaigns rely on metrics that really matter to retail advertisers, namely conversions and revenue. To boost those metrics, today’s [...] more...
Social media marketing succeeding
ADOTAS — Though its use in advertising is still evolving, evidence is emerging that social networks can be used for branding, improving customer loyalty, lead generation, direct marketing and e-commerce. “The beauty of social networks is that they are a place where nearly any marketing goal can be achieved, with nearly [...] more...
Will Oprah lawsuit straighten out online advertorial?
DM CONFIDENTIAL — There might never be a good way to learn about bad news, but some ways are definitely worse than others, e.g. when it involves you. That would certainly be the case with the biggest news to ripple through the performance marketing ecosystem this past week, news bigger [...] more...
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Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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