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online-lead-generation

Pontiflex Launches Free CPL Ad Program

Written on: September 16th 2008
Author: Kathleen

ADOTAS – Lead generation shop Pontiflex has unveiled an online AdLeads program for the cos-per-lead market that it likens to Google’s move into search advertising. Pontiflex said that by opening up CPL advertising to all online marketers, it enables advertisers to run direct response and display advertising on a CPL [...] more...

AdEx Pads Out Offerings With Bay Harbor Buy

Written on: September 2nd 2008
Author: Kathleen

ADOTAS – Online marketing company AdEx has snagged online lead generator Bay Harbor, in a bid to boost its presence in the financial services sector. Financial terms of the acquisition were not disclosed. Bay Harbor’s software platform uses behavioral targeting to identify marketers’ best prospects in numerous financial services and other [...] more...

Is Lead Generation a Panacea for Media Fragmentation?

Written on: August 14th 2008
Author: Jere Doyle

ADOTAS EXCLUSIVE — No: but it’s close. We’re all wary of “cure all” remedies or solutions that claim to be the “silver bullet” the market has been waiting for – and more power to us all for being healthy skeptics. When it comes to media fragmentation and its disruptive impact on [...] more...

Study: 70% of Conversions Influenced by Multiple Channels

Written on: June 11th 2008
Author: Kathleen

ADOTAS – Mediaplex, ValueClick’s technology arm, has released a Path to Conversion report. Mediaplex analyzed aggregated results from campaigns it conducted in the past seven months, and found that 70% of conversions were preceded by exposures or interactions with two or more online channels prior to the final conversion event. The [...] more...

Cash Money! Pontiflex Gets $2.5M in Funding

Written on: April 30th 2008
Author: Kathleen

ADOTAS – Pontiflex, Inc., a company involved in the online lead generation marketplace, reports that it has completed a $2.5 million Series A funding round led by New Atlantic Ventures and Greenhill SAVP. The funds will be used to build the company’s sales and marketing efforts and support its suite of [...] more...

Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...