online-fraud
Tech failures, ppc fraud and not a good week for CEOs or Intel
ADOTAS – A quick news glance around the webosphere. The ten biggest tech failures of the last decade. (24/7) (Microsoft has two of them.) Pay-Per-Click Web Advertisers Combat Costly Fraud. (NYT) (The article omits the more nefarious malware and identity theft problem.) Short stay for outgoing Ask.com Chief Executive Jim Safka. (Marketwatch) Europe whacks Intel, fining it [...] more...
Microsoft whines about Google, and publishers should worry about Yahoo ruling
ADOTAS — A quick news glance around the web. Microsoft to EU: cut me down, and Google will rule the world. (The Register) In a case that should scare web publishers, a federal court said Yahoo could be liable for not deleting a lewd post. (MediaPost) (Of course this is the “controversial [...] more...
Ask.com has partnered with Anchor Intelligence
ADOTAS — Online fraud is growing and more companies are looking for ways to address it. Ssearch engine Ask.com has partnered with Anchor Intelligence to improve traffic quality to its partners and advertisers. ClearMark, Anchor’s real-time traffic scoring system, classifies traffic according to quality, enabling ad networks and search engines to [...] more...
LookSmart partners with Anchor Intelligence
ADOTAS — LookSmart, the search advertising network and management company, and Anchor Intelligence, a traffic quality solutions provider, announced a partnership to enhance and extend protection of advertisers from the threat of click fraud. Under the terms of the agreement, LookSmart has licensed ClearMark, Anchor Intelligence’s real-time traffic scoring system, to score [...] more...
Battling fraudsters from abroad
ADOTAS EXCLUSIVE — As a rule, I do not negotiate with fraudsters. You may recall in an earlier piece my anecdote about a Chinese businessman who proclaimed that he was turning white hat. He had offered his assistance in identifying fraudulent publishers from China, and, of course, he wanted money in [...] more...
Bad quality instead of fraud
ADOTAS EXCLUSIVE — Does a trend exist in the online advertising industry for advertisers to label bad traffic as fraudulent traffic? Advertisers may be conditioned to scream “Fraud!” instead of “Bad Quality!” like the public was trained to yell “Fire!” instead of “Help!” when attempting to attract attention. Are advertisers crying [...] more...
Online fraud from abroad
ADOTAS — Cyber criminals are often located in developing regions where little fraud enforcement efforts exist. Many B-to-C and B-to-B companies have expanded or are looking to expand their business overseas and capture global customers and clients. The potential risks and rewards of expansion into the BRIC markets are high. China, the [...] more...
Vetting access to prevent fraud
ADOTAS EXCLUSIVE — Despite billions of dollars being lost to click, credit card, and various other types of fraud, your largest risk comes from within your organization. Securing information and providing appropriate data access can help limit your risk. The Association of Certified Fraud Examiners says the five most effective fraud [...] more...
Creating a due diligence program
ADOTAS EXCLUSIVE — With online fraud increasing, visibility into your partners’ business practices and full incident disclosure become even more important to your bottom line. If you wait for your affiliates to begin the dialogue, you may be waiting a long time. Maybe your partner is waiting for you to make [...] more...
GenieKnows pairs with Anchor Intelligence
ADOTAS — As the click fraud spotlight grows, larger ad networks are trying to find solutions. GenieKnows.com, Canada’s largest search ad network, announced today that it hired Anchor Intelligence to monitor its online traffic quality. Afterr a one-month evaluation period, the ad network said that the Anchor Intelligence ClearMark system, which [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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