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Report: Marketers Have “Trust Issues” About Online Advertising

Written on
March 27th 2008
Author
Sarah Novotny

ADOTAS — A report from The Fournaise Marketing Group, a company that tracks marketing effectiveness on and offline, found that 78% of North American marketers who launched interactive advertising campaigns questioned the returns on their investment. They also found that 68% of online marketers worldwide didn’t know if they could trust [...] more...



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