online-behavioral-advertising
Scary Study Finds OBA Opt-Out Mechanisms ‘Fundamentally Flawed’
ADOTAS – For Halloween, I was thinking the scariest thing I could dress up as would be a third-party online data collector. I mean, what is more horrifying than a member of the cyberazzi? I figure I could go to cafés and spy on what sites Internet users are browsing, conspicuously taking [...] more...
Will the FTC’s Online Privacy Framework Satisfy Any Party?
ADOTAS – The Federal Trade Commission’s online privacy framework — outlined by Chair Jon Leibowitz at a press conference last week — seems to walk the fine line of compromise between the desires of online behavioral advertising companies and privacy advocates. However, it’s said that the best compromise is the one [...] more...
The Lows and Highs of FTC Chair Leibowitz’s Privacy Framework Outlay
ADOTAS – It was kind of a shame. Federal Trade Commission Chair Jon Leibowitz’s speech (PDF) last Tuesday at the National Press Club in DC — for an event sponsored by a large posse of privacy advocates publicizing the launch of a report that was supposed to finally dispel the [...] more...
FTC Chair to Speak at Release of Report Claiming Digital Data Collection Not Anonymous
ADOTAS – Mark your calendars: On Tuesday, Oct. 11, Federal Trade Commission Chairman Jon Leibowitz will be delivering the keynote speech at “Yes, They Really Know It’s You: The Digital Collection of Personal Information From Consumers and Citizens,” an event promoting the release of a new study that promises to [...] more...
Opt In or Opt Out — That Is the Question at Online Privacy Debate
ADOTAS – Last night at Morris & King’s offices in NYC’s Flatiron district, a panel discussion on behavioral advertising and the possibility of “Do Not Track” legislation turned into an at-times feisty town hall debate as representatives from various parts of the industry — including tech journalist and startup investor Esther Dyson — [...] more...
Spotlight
Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...
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Features
- Video from the Westchester Digital Summit May 17th 2013
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013
- Who’s Sharing My Brand Images? Why Text-Based Social Media Monitoring Falls Short May 16th 2013
- Ads That Look at You: How Eye-Tracking Technologies Will Change the Advertising Game May 15th 2013
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