online-behavioral-advertising



Scary Study Finds OBA Opt-Out Mechanisms ‘Fundamentally Flawed’

Written on
October 31st 2011
Author
Gavin Dunaway

ADOTAS – For Halloween, I was thinking the scariest thing I could dress up as would be a third-party online data collector. I mean, what is more horrifying than a member of the cyberazzi? I figure I could go to cafés and spy on what sites Internet users are browsing, conspicuously taking ... more...

Will the FTC’s Online Privacy Framework Satisfy Any Party?

Written on
October 17th 2011
Author
Gavin Dunaway

ADOTAS – The Federal Trade Commission’s online privacy framework — outlined by Chair Jon Leibowitz at a press conference last week — seems to walk the fine line of compromise between the desires of online behavioral advertising companies and privacy advocates. However, it’s said that the best compromise is the one ... more...

The Lows and Highs of FTC Chair Leibowitz’s Privacy Framework Outlay

Written on
October 17th 2011
Author
Gavin Dunaway

ADOTAS – It was kind of a shame. Federal Trade Commission Chair Jon Leibowitz’s speech (PDF) last Tuesday at the National Press Club in DC — for an event sponsored by a large posse of privacy advocates publicizing the launch of a report that was supposed to finally dispel the ... more...

FTC Chair to Speak at Release of Report Claiming Digital Data Collection Not Anonymous

Written on
October 7th 2011
Author
Gavin Dunaway

ADOTAS – Mark your calendars: On Tuesday, Oct. 11, Federal Trade Commission Chairman Jon Leibowitz will be delivering the keynote speech at “Yes, They Really Know It’s You: The Digital Collection of Personal Information From Consumers and Citizens,” an event promoting the release of a new study that promises to ... more...

Opt In or Opt Out — That Is the Question at Online Privacy Debate

Written on
April 27th 2011
Author
Gavin Dunaway

ADOTAS – Last night at Morris & King’s offices in NYC’s Flatiron district, a panel discussion on behavioral advertising and the possibility of “Do Not Track” legislation turned into an at-times feisty town hall debate as representatives from various parts of the industry — including tech journalist and startup investor Esther Dyson — ... more...