online-advertising



CPXi offers “Programmatic Direct: A Six-Step Guide to Efficiency Through Automation” and a Cool Infographic

Written on
March 27th 2015
Author
Adotas

Digital media holding company CPXi today announced the availability of a primer from their AdReady division: Programmatic Direct: A Six-Step Guide to Efficiency Through Automation. By 2016, eMarketer predicts that programmatic will lead the display advertising industry with 63% of all digital ad spend (over $20 billion). Programmatic direct, also ... more...

The IAB Mobile Programmatic Playbook is Available

Written on
March 20th 2015
Author
Adotas

The IAB Mobile Programmatic Playbook is now available. This playbook, says Rob Kramer co-chair of the IAB’s Mobile Programmatic Buying Working Group and General Manager of Mobile at OpenX, is the first IAB programmatic document that covers all aspects that are unique to the mobile programmatic environment so that ... more...

Four Reasons More Brand Advertisers Will Go Programmatic This Year

Written on
March 11th 2015
Author
Matt Feodoroff

When we look back at 2014, we might see it as the turning point, the year that brand advertisers finally woke up to the promise of programmatic. After all, it was in 2014 that Procter & Gamble made its big announcement: the brand-advertising giant would be devoting 70 percent of ... more...

Sizmek Presents: Ads of the Week March 2nd to March 6th

Written on
March 6th 2015
Author
Sizmek

Is it an ad or a game? Are you the photographer or the subject? This week’s ads play with perspective in fantastically creative ways, giving users two angles (or more!) from which to engage and enjoy the ad experience. Campaign Name: Samsung VPAID Country: Germany Advertiser: Vodafone Media Agency: Vodafone Germany Creative Agency: ... more...

Search Marketing Budgets To Go Up Up Up in 2015

Written on
February 19th 2015
Author
Kalia Doner

Seven of 10 companies plan to increase 2015 search marketing budgets: According to a just released gShift survey, 70% percent of survey respondents indicated search marketing budgets will increase in 2015, while 25 percent said budgets will stay the same and only five percent claimed their search marketing budgets will ... more...

Sizmek’s Picks for Ads of The Week: Feb. 2-6

Written on
February 6th 2015
Author
Sizmek

For you? A survey that helps you choose a Samsung Galaxy that suits you to a T. For your Valentine…a catalog of great gift ideas from Verizon. And for all your bffs, a night in front of a hot new CIA drama from NBC. Who knew three little ads could ... more...

Digital Trends 2015: Report From Ecoconsultancy & Adobe

Written on
February 3rd 2015
Author
Adotas

IN A NUTSHELL: A focus on customer experiences is the must for 2015 and beyond, considered even more important than mobile and content marketing. Adobe joined forces with Econsultancy to issue this year’s Digital Trends 2015 report. They discovered where over 6000 marketers are focusing their digital efforts. For the complete ... more...

Opera Mediaworks: State of Mobile Advertising Report

Written on
February 3rd 2015
Author
Adotas

According to the just released State of Mobile Advertising report released today by Opera Mediaworks, Android captured the majority (63%) of mobile ad traffic in Q4, but Apple retained its lead in revenue generation. Apple’s favorable position in Western markets, such as the United States, Germany and the ... more...

Sizmek Ads of the Week January 26th -January 30th

Written on
February 2nd 2015
Author
Sizmek

Our ads of the week charge you with rising to the challenge. Whether that means claiming your throne as graffiti artist champion, braving a menacing ice-covered bridge, surviving evil forces in a haunted English manor or mastering our latest ad formats, we ask you to BRING IT! Advertiser: NBC Universal, ... more...

Crossing the Channel Part 1: Digital Display Legos

Written on
January 27th 2015
Author
Katrin Ribant

A new series by Datorama Cofounder and Chief Solutions Officer Katrin Ribant As industry professionals, we are suffering from a silo-syndrome epidemic, and the symptoms run deep. Before we get any further, I’m just going to say it: The days of siloed data are over. If you want to keep your marketing ... more...