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Interactive Advertising Bullish as Ad Market Hibernates

Written on
March 31st 2008
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ADOTAS — Interactive advertising is a safe haven in the current economic storm: in 2009, 10% of all American advertising dollars will go online, according to a new report issued by eMarketer. Even with the Olympics and the presidential election the advertising market in general is doing poorly –sub-prime mortgages, credit [...] more...

CNet To Layoff 120

Written on
March 27th 2008
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ADOTAS - Today, CNet Networks announced that it will be cutting 120 jobs as part of an effort to consolidate the firm while generating more content for its news and entertainment sites. This equates to about 4.4% of CNet’s employees and will effect workers in the U.S., according to a document [...] more...

Rosy Future Predicted for Small Ad Networks

Written on
March 14th 2008
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ADOTAS — Smaller ad networks have a unique opportunity to drum up extra revenue, according to media investment bankers, DeSilva+Phillips, who released released a white paper on the subject today. The paper analyzes the online advertising network business from an M&A perspective in light of Google’s $3.1 billion acquisition of DoubleClick. DeSilva+Phillips [...] more...

Pepsi Tastes a New Generation Online

Written on
March 14th 2008
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ADOTAS — Pepsi ads are iconic and groundbreaking – at high marks in their careers pop stars Britney Spears, Michael Jackson and Ray Charles shilled for the soft drink company to other advertisers’ envy and consumers’ delight. Now, it looks like Pepsi is breaking new ground again by eschewing traditional [...] more...

Rumor: AOL To Buy KickApps

Written on
March 14th 2008
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ADOTAS – The increasingly voracious Time Warner Inc.’s AOL is planning to gobble up another company, Kara Swisher reports. AOL just bought social network Bebo for $850 million, not to mention Yedda and Goowy. Next up? Social networking, widget and applications shop KickApps – the deal could close this week and [...] more...

Microsoft Expands Display Ad Business With Rapt Buy

Written on
March 14th 2008
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ADOTAS — Microsoft Corp. bought online advertising management company Rapt Inc. today. In a statement, the software company said it will provide clients with an integrated asset and inventory management system – and help Web publishers control how they package and price online advertisements. Financial terms of the deal were [...] more...

Yahoo, Microsoft Meet for First Time Since Takeover Bid

Written on
March 14th 2008
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ADOTAS – With all of the cloak and dagger intrigue associated with secret war meetings and shady arms deals, Yahoo Inc. and Microsoft Corp. reportedly met early this week to discuss the software giant’s unsolicited bid. The meeting was the first since Microsoft’s January 31 offer and Yahoo’s February 11 rejection [...] more...

Azoogle on International March With AdsMarket

Written on
March 14th 2008
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ADOTAS — Azoogle is going global: the online performance-based advertising network continues on its international march with its agreement with AdsMarket, an online performance media company that serves Europe, Latin America and Asia-Pacific. The partnership will boost AzoogleAds’ international publisher base and distribution. Publishers in financial services, retail, the media and [...] more...

Spot Runner Deals Blow To MSN, Snags Top Exec

Written on
March 14th 2008
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ADOTAS — The top executive at Microsoft Corp.’s MSN media network has jumped ship for tech-driven advertising newbie Spot Runner – a coup for the startup and a blow to MSN. Joanne Bradford will spearhead Spot Runner’s new division – national marketing services, the unit focuses on national advertisers that aren’t [...] more...

Let Them Eat Steak! The Company Launches Stateside

Written on
March 13th 2008
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ADOTAS - Steak, an interactive media agency based in the UK recently announced its US launch, naming its first clients, the fashion brand French Connection, the luxury lingerie brand Myla and the mobile-based community FunkySexyCool. Steak’s growth has been guided by its board, which includes advertising and media experts such as [...] more...


Spotlight

Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...

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