online-advertising



Sizmek Presents Ads Of The Week: January 19th – January 23rd

Written on
January 23rd 2015
Author
Sizmek

This week’s ads are mobile in more ways than one – featuring campaigns from around the world and showcasing an array of mobile ad formats and concepts. Turkish Airlines takes us globetrotting with celebrity athletes, BMW shows off its latest mobile innovation, Vodafone promotes the power of mobile advertising, and ... more...

Mega Collision of 15 Monster Trends in 2015

Written on
January 21st 2015
Author
Naseem Javed

No matter what your position, location, size of your operation, the following 15 trends starts to collide and open up amazing and instant opportunities for you. And yet, if you are not fully prepared to recognize and adjust accordingly, they will bite you like a big great white shark in ... more...

BrightRoll Insights Introduces Advanced Research and Reporting for Programmatic Video

Written on
January 20th 2015
Author
Press Release

Today, BrightRoll announced global availability of advanced research and reporting through BrightRoll insights, which shows advertisers the full impact of their video advertising campaigns. Available via the company’s programmatic buying console, BrightRoll insights offers a rich view of campaign results in a fully customizable dashboard that highlights performance, audience composition, ... more...

DoubleVerify Granted Accreditation for Digital Video Impression Quality Solution

Written on
January 13th 2015
Author
Press Release

DoubleVerify, the digital performance solutions company, has been granted accreditation from the Media Rating Council for the company’s next-generation digital impression quality suite — now including video ad viewability — which provides advertisers and their media partners with greater transparency and control over the quality of their digital promotion. DoubleVerify’s Video+ ... more...

Wake-Up Call: Your Video Consumers Have Left The Building, Why Haven’t You?

Written on
January 9th 2015
Author
Josh Speyer

Open up any business, tech or ad trade publication and you’ll see the plain truth of where your customers are heading: mobile. According to the Pew Internet Project, 58 percent of American adults own a smartphone and 42 percent own a tablet. It’s no surprise that mobile is one of the fastest growing digital industries; eMarketer also projects ... more...

The Often Overlooked Side of the Digital Publishing World: Optimization

Written on
January 5th 2015
Author
Denise Colella

Publishers invest a great deal of time and effort into negotiating the contract and getting media spend for premium ads. However, once the ink is dry, too many miss the next step – making sure the campaign delivers to the advertiser’s goals. Sales teams assume optimization is on the way, yet ... more...

Build, Buy or Partner? A Difficult Question For A Rapidly Evolving Industry

Written on
January 2nd 2015
Author
Mike Seiman

The digital media space has experienced some dramatic paradigm shifts in the last several years, including the emergence of several game-changing technologies. Keeping pace with the sudden and rapid ascent of each new tool or technique puts competitors in the challenging position of feeling they must meet or better the ... more...

High Viz? Not So Much…and other intriguing survey results

Written on
December 29th 2014
Author
Adotas

Here are the highlights of a survey of interactive media and advertising executives conducted by The 614 Group, a global digital consultancy, and AdMonsters, a professional community and conference series for digital ad operations and technology leaders. (Rob Rasko, the 614 Group  CEO and founder, pictured left.) Viewability,the biggest challenge? When ... more...

Awesome! ADWEEK Infographic on 2014′s Smart Social Media Campaigns

Written on
December 26th 2014
Author
Adotas

From ADWEEK –a great graphic that shows what smart brands did on social media that got BIG attention and Big results. Data from unmetric.com’s social media intelligence platform. Subscribe to the free Adotas.com Newsletter addthis_url = 'http%3A%2F%2Fwww.adotas.com%2F2014%2F12%2Fawesome-adweek-infographic-on-2014s-smart-social-media-campaigns%2F'; addthis_title = 'Awesome%21+ADWEEK+Infographic+on+2014%26%238242%3Bs+Smart+Social+Media+Campaigns'; addthis_pub ... more...

ComScore Reports Desktop Retail Spending Hits $1 BILLION for Five Days in a Row

Written on
December 23rd 2014
Author
Adotas

comScore reports U.S. retail e-commerce spending from desktop computers for the first 44 days of the November-December 2014 holiday season—and the figures are looking like the making of a Happy Merry end o’ the year! As of Dec 17th consumers had spent $42.5 billion online, a 15% increase over ... more...