online-advertising



IAB: 2013 Internet Ad Revenues Soar to Record $42.8 Billion, Surpass Broadcast TV for the First Time

Written on
April 10th 2014
Author
AdotasWire

NEW YORK, April 10, 2014 (ADOTAS) — U.S. interactive advertising revenues for 2013 hit an all-time high of $42.8 billion, according to the IAB Internet Advertising Revenue Report for the full year, exceeding broadcast television advertising* revenues ($40.1 billion), for the first time ever. This momentous figure marks an ... more...

Global Adspend Set to Return to Pre-Financial Crisis Growth Rates

Written on
April 7th 2014
Author
ZenithOptimedia

ADOTAS — Advertising will continue to strengthen over the next three years, with global advertising spend growth forecast to rise from 3.9% in 2013 to 5.5% in 2014, according to ZenithOptimedia’s new Advertising Expenditure Forecasts. Growth is then set to increase to 5.8% in 2015 and 6.1% in 2016. This ... more...

Adblock Plus Aims to Broker Peace with Madison Avenue, Publishes ‘Manifesto’ for Acceptable Ads

Written on
April 2nd 2014
Author
AdotasWire

COLOGNE, Germany, April 2, 2014 (ADOTAS) – Adblock Plus, the #1 most popular browser extension for blocking annoying online advertisements, today unveiled a set of  ”Acceptable Ads” guidelines in the form of an online Manifesto. The Manifesto is endorsed by a coalition of organizations that includes popular discussion site Reddit, Cluetrain ... more...

GfK MRI Brings New Accuracy, Breadth To Online Targeting

Written on
March 31st 2014
Author
AdotasWire

New York,  March 31, 2014 (ADOTAS) – GfK MRI is empowering marketers and advertisers to build brands more effectively through online advertising. The company has launched 44 consumer segments based on its unrivaled information on consumers’ offline activities and attitudes – allowing more precise targeting of the consumers brands want ... more...

Personalization Isn’t Creepy; It’s a Reality & a Necessity for Success

Written on
March 12th 2014
Author
Bill Guild

ADOTAS – The convergence of one-to-one and programmatic advertising will disrupt the practices and organizations of advertisers. We all recognize that mobile, video and online advertising sometimes live in silos — even though they shouldn’t — but those divides are nothing compared to the gap between advertising and CRM. Every ... more...

Ad Spend on Piracy Sites Hits $227 Million in 2013

Written on
February 19th 2014
Author
Richard L. Tso

ADOTAS – Remember Napster and the rise of rudimentary peer-to-peer file sharing technologies that allowed people to easily share music and movies across a distributed network? Made popular by university campuses and computer clusters around the country in the late 1990s, piracy has been around for decades, and yet these ... more...

5 Reasons the Digital Advertising Industry Is Lost

Written on
February 3rd 2014
Author
Jim Moar

ADOTAS – Digital advertising, with all of its data and analytics, was supposed to be a utopia for tracking, measuring, and optimizing ad value. We have a long ways to go and the challenge is increasing every day.  Digital advertisers now find themselves stuck between flawed paradigms and crumbling methodologies, ... more...

Bizo, With IAB Support, Releases First ‘For Dummies’ Guide to B2B Display Advertising

Written on
January 15th 2014
Author
Mike Daly

SAN FRANCISCO, January 15, 2014 (ADOTAS) – Bizo, the global leader in business audience marketing, today announced the publication of “B2B Online Advertising For Dummies,” the first book focused on helping B2B marketers understand and utilize display and social advertising to boost brand awareness, increase engagement, and ultimately drive leads and ... more...

5 New Video Ads You Should Watch Now!

Written on
January 10th 2014
Author
Unruly Media

ADOTAS – It’s been a big week in AdLand, with a lot of impressive content to kick off the new year. Luckily, we’ve sifted through to find the top five ads of the week for your viewing pleasure, and this week’s round-up is all about family (aww). Read on for a ... more...

23 Thought Leaders Offer 51 Predictions for 2014

Written on
January 9th 2014
Author
Adotas

ADOTAS — With the first full business week of 2014 rapidly coming to an end, so too is our coverage of predictions for the year ahead from online ad industry executives. If your opinion on what we should expect in this new year has not been expressed on ADOTAS, please feel ... more...