online-advertising



Three Ways Advertisers Should Leverage Mobile Ad Networks

Written on
July 18th 2014
Author
Scott Kellstedt

Can ad networks really be ace players in the mobile space? While buyers and sellers alike are busy navigating the mobile ecosystem, mobile ad networks are facing a perception problem. As more vendors appear in the growing mobile space, mobile ad networks are often perceived to be there to simply fill ... more...

The War On Online Fraud: We’re In This Together

Written on
June 27th 2014
Author
Alec Greenberg

ADOTAS – Fraudulent traffic continues to be a major issue plaguing the online advertising business. And the reality is that every website gets bad traffic, even websites produced by the most legitimate publishers. At the 2014 IAB Annual Leadership Meeting, our CEO Tom Phillips delivered a dramatic message to members ... more...

Moat is First to Be Accredited by the MRC For Viewability Measurement in Both Display & Online Video

Written on
June 12th 2014
Author
Press Release

NEW YORK, June 12, 2014 (ADOTAS) – Moat Inc., an independent SaaS analytics firm focused on transforming online brand advertising through trusted measurement and insights, has become the first company to be accredited by the Media Rating Council (MRC) for its measurement of viewable ad impressions in both online display ... more...

Survey: Consumers Will Accept Ads in Exchange for Free Media Content

Written on
June 4th 2014
Author
Press Release

NEW YORK, June 4, 2014 (ADOTAS) – A new survey of consumer attitudes in online advertising and content carried out by New York and London-based cloud technology provider CloudSense underlines the continuing need for advertising to sustain the current business model of online publications and websites. Of the more than ... more...

R.I.P. Flash: Why HTML5 Will Take Over Video and the Web in 2014

Written on
May 9th 2014
Author
Erika Trautman

ADOTAS – Cassette tapes, 8-tracks, and … Flash. All three of these mediums need a player to work, and all three mediums are either dead or dying. Just as CDs replaced tapes as a more efficient means of playing music, and digital files replaced CDs to do the same, HTML5 ... more...

Good, Fast & Cheap: The New Norm, Thanks to Ad-Fraud Protection Technologies

Written on
April 28th 2014
Author
Dean Harris

ADOTAS – When I first started my career in advertising, there was an expression we used all the time: “You can have it good, fast and cheap. Pick any two out of the three.” The essence of this little saying was that high-quality work, or work done fast, will cost you ... more...

IAB’s Digital NewFronts 2014 Kicks off Today in Manhattan

Written on
April 28th 2014
Author
Richard L. Tso

ADOTAS – Ad dollars are flowing downstream from television to online digital video and brands are clearly embracing the trend. Forrester reported that video ad spend surpassed $3.6 billion in the U.S. alone last year, with 68% of online adults across the country having watched some form of online video ... more...

IAB: 2013 Internet Ad Revenues Soar to Record $42.8 Billion, Surpass Broadcast TV for the First Time

Written on
April 10th 2014
Author
Press Release

NEW YORK, April 10, 2014 (ADOTAS) — U.S. interactive advertising revenues for 2013 hit an all-time high of $42.8 billion, according to the IAB Internet Advertising Revenue Report for the full year, exceeding broadcast television advertising* revenues ($40.1 billion), for the first time ever. This momentous figure marks an ... more...

Global Adspend Set to Return to Pre-Financial Crisis Growth Rates

Written on
April 7th 2014
Author
ZenithOptimedia

ADOTAS — Advertising will continue to strengthen over the next three years, with global advertising spend growth forecast to rise from 3.9% in 2013 to 5.5% in 2014, according to ZenithOptimedia’s new Advertising Expenditure Forecasts. Growth is then set to increase to 5.8% in 2015 and 6.1% in 2016. This ... more...

Adblock Plus Aims to Broker Peace with Madison Avenue, Publishes ‘Manifesto’ for Acceptable Ads

Written on
April 2nd 2014
Author
Press Release

COLOGNE, Germany, April 2, 2014 (ADOTAS) – Adblock Plus, the #1 most popular browser extension for blocking annoying online advertisements, today unveiled a set of  ”Acceptable Ads” guidelines in the form of an online Manifesto. The Manifesto is endorsed by a coalition of organizations that includes popular discussion site Reddit, Cluetrain ... more...