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Study: Future of Ad Networks Uncertain

Written on
April 21st 2008
Author
Kathleen

ADOTAS – The wide-scale acquisition of third-party advertising networks in 2007 have created a one-stop shopping atmosphere that may not last, a recent report by JupiterResearch finds. The so-called “big four” – Google, Yahoo, MSN and AOL – captured 60% of U.S. interactive advertising spend in 2007, but only 23% of [...] more...

Study: Yahoo Beats Google in Search Ad Dollars Growth

Written on
April 15th 2008
Author
Kathleen

ADOTAS – Search marketing spending increased in the first quarter of this year, but spending growth slowed in March, raising fears about the second quarter, according to a report from SearchIgnite, a search advertising technology firm. But the most interesting statistics in the study were that Google lost share to [...] more...

Study: 75% of Advertisers To Increase Money Spent on Ad Networks

Written on
April 11th 2008
Author
Kathleen

ADOTAS – Online advertising network Collective Media recently released its 2008 Ad Network Study found that advertisers are planning to allocated more of their budget to ad networks this year. The study found that 75% of agencies and advertisers will spend between 5% and 15% more of their online ad budgets [...] more...

Vroom Vrooooom: Is GM Racing Ahead Online?

Written on
March 28th 2008
Author
Editor

ADOTAS – General Motors is clearly leading the charge in the automotive industry toward interactive advertising. Earlier this month GM announced that it will spend half of its $3 billion ad budget online. According to a recent report, GM was already heavily invested online, but with mixed success. GM was the [...] more...


Spotlight

Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...

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