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NBC Launches Platform To Target Big Spenders

Written on: May 8th 2008
Author: Kathleen

ADOTAS – Is your target a woman and a mother? Smart move: they make about 85% of all the household purchasing decisions, according to Marketing to Women statistics. NBC has caught on too: it’s launching Women@NBCU, a powerhouse combo of media assets, allowing advertisers to target women online, on TV [...] more...

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Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...