online-advertising-networks
Why Did Yahoo’s Teresi Jump to Quantcast?
ADOTAS – Yahoo’s erstwhile senior vice president Todd Teresi has jumped ship to join Web metrics shop Quantcast. Teresi joins Quantcast as its chief revenue officer. Many are wondering: why would a Yahoo vet of 10 years, most recently as the leader of its network biz, jump to a startup [...] more...
Turn Reels in $15M
ADOTAS – Online ad network Turn Inc. just closed a $15 million round in private equity financing. It was led by Focus Ventures with Norwest Venture Partners, Trident Capital and Shasta Ventures participating. This latest round infuses the company’s coffers with about $37 million worth of funding. Turn will use the [...] more...
MOG Unveils Bloggy Ad Network
ADOTAS – MOG, a music-blogging platform, has launched the MOG Music Network – an ad network for indie music blogs and sites. The network already has more than 30 blogs and site affiliates in place, including Indie Music Filter, Punk Turns 30 and White Folks Get Crunk. Partners can embed widgets [...] more...
Lijit Rakes in $7.1M To Launch Ad Network
ADOTAS – Lijit Networks, Inc., provider of search-powered apps for publishers and publisher networks, has closed a $7.1 million series C round of financing led by Foundry Group. Existing investors, Boulder Ventures and Colorado Fund I, managed by High Country Venture, also participated in the round. Lijit said it will use [...] more...
Acceleration on Catching Digital Marketing’s Third Wave
ADOTAS EXCLUSIVE – Acceleration offers customized solutions for almost every aspect of the digital advertising world. Essentially, it aims to help its clients get the most from their online marketing technology investments. ADOTAS sat down with Acceleration’s CEO, Jacques van Niekerk, to find out more about how the company has [...] more...
YourCity.Md Sets Up Geo-Targeted Network
ADOTAS – YourCity.MD LLC, a medical and information network with 450 sites across the U.S. is unveiling what it says is the first single-owned, geo-targeted ad network. The network will reach more than 215 million online health care consumers who spend upwards of $200 billion annually on health care expenses. “Advertisers [...] more...
Meebo Gets Chatty With Community IM
ADOTAS – Is the entire World Wide Web ready to talk? Meebo thinks so. The IM service has announced its plan to offer live chat on eight partner sites this Fall. Meebo will power IM “buddy lists” on various social sites so users can connect with friends on those services [...] more...
Clickbooth Provides Exclusive Network to Top Publishers
ADOTAS — Clickbooth, the Florida-based CPA network founded by John Lemp in 2002, has spearheaded a unique approach toward high-level publishers: the aptly-named Exclusive Network. Clickbooth latched onto the idea about a year ago, Graham Gochneaur, Clickbooth’s vice president of marketing, said. “We’ve seen the movement within the last few months [...] more...
Burst Media Launches College-Centric Ad Network
ADOTAS – Want to reach acquisitive kids who are old enough to make their own purchase decisions, but young enough to have budgets (at least partially) underwritten by their parents? Burst Media, a provider of advertising representation, services and technology to independent Web publishers, has launched the Daily Jolt College [...] more...
AdJug Reels in Digital Element, Rubicon
ADOTAS – AdJug Ltd., an online advertising marketplace where advertisers and publishers can buy and sell ads directly, has penned two new strategic partnerships. The company is teaming up with Digital Element to deploy its technology and deliver city-level advertising targeting to AdJug’s growing customer base of publishers and advertisers. (Right [...] more...
Spotlight
AdMob: Google’s Move Into Mobile Fray Helps UsADOTAS EXCLUSIVE – AdMob offers the biggest mobile advertising marketplace on the planet — and the company was founded just [...] more...
Latest News
- Why Did Yahoo’s Teresi Jump to Quantcast? August 21st 2008
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- Apple Hit With Suit Over 3G August 21st 2008
- Google Search Share Up in U.S., Down Globally August 21st 2008
- Intel and Yahoo Merge TV, Internet August 21st 2008
- Marin Aims To Boost, Simplify Search Marketing August 21st 2008
- Turn Reels in $15M August 21st 2008
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