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Marketing & Tech: Bring Back That Lovin’ Feeling!

Written on
May 9th 2008
Author
Mike Sprouse

ADOTAS EXCLUSIVE — If you work in the online marketing industry, or anywhere in the digital media environment, you’ve undoubtedly been exposed to the inner workings of technology departments as well as your very own marketing department. In the old days, the dynamic between the groups was push-pull or pull-push. [...] more...

AdBrite, Live Nation Ready To Rock Your Summer

Written on
May 9th 2008
Author
Kathleen

ADOTAS – Just in time for the summer concert rush, Live Nation and AdBrite are making it easier for interactive advertisers to reach music fans online. The companies launched Live Nation eFan Finder, a proprietary service that helps Live Nation concert promoters, artist managers and agents track and view the [...] more...

Will Format Dynamics Start a Display Ad Revolution?

Written on
May 7th 2008
Author
Kathleen

ADOTAS – Has a new age of interactive advertising dawned? OK, that may be a tad dramatic, but the folks at Format Dynamics have found a way to tap into a completely new market for display advertisements – and it will probably shake up the increasingly stagnant just-waiting-for-a-big-innovation display market. So [...] more...

DirectoryM Launches Ad Platform Targeting Hispanics

Written on
May 7th 2008
Author
Kathleen

ADOTAS – The online audience for Spanish and Portuguese speakers in the U.S. and Latin America is mushrooming; in the U.S. alone, the group represents more than $680 billion in purchasing power, according to Kalorama Information. DirectoryM, a local interactive advertising platform, is hoping to tap into the market. DirectoryM is [...] more...

Burst Media Launches Ad Network for Hipsters

Written on
May 6th 2008
Author
Kathleen

ADOTAS – Want to Wanna target the too-cool-for school set? Burst Media has your number. The full-service interactive advertising shop for Web publishers has just launched the Burst Trendsetters Network, an online advertising network for brand advertisers who want to reach the demographic sweet spot – influential 15-34 year olds [...] more...

Is Microsoft On the Road to Nowhere?

Written on
May 5th 2008
Author
Jim Meyer

“And the future is certain Give us time to work it out.” - Talking Heads, 1985 ADOTAS EXCLUSIVE — Microsoft’s pursuit of Yahoo has drawn into sharper relief the battle lines on a two-front war for digital ad supremacy. On one front: search, and its mighty master Google. On the other: the [...] more...

MyWebGrocer Forms Ad Alliance With adplex

Written on
May 5th 2008
Author
Kathleen

ADOTAS – With gas prices continuing their meteoric rise, it looks like more people will be looking for ways to save gas money – and industry watchers predict more people will be shopping for more things (including food) online. adplex and MyWebGrocer are capitalizing on the growing trend and teaming [...] more...

Epic Advertising: From Cowboys to Sheriffs

Written on
April 30th 2008
Author
Kathleen

ADOTAS – Epic Advertising has been no stranger to controversy. Like most interactive advertising companies getting a foothold in the Wild West — er, online world pre-2004 or so — pretty much anything went at Epic (then AzoogleAds). Until it didn’t. As Michael Sprouse, the company’s chief marketing office, told ADOTAS from [...] more...

Mixpo Ramps Up Ad Platform, Adds Partners To Mix

Written on
April 30th 2008
Author
Kathleen

ADOTAS – Mixpo has always brought online advertising capabilities to Joe Shmoe & Co. The online video advertising company has made it its mission to serve local and small-to-medium-size businesses since its inception. Today, it announced the launch of a comprehensive online video ad platform and three new partnerships. Mixpo signed [...] more...

24/7, Mindset Media Want To Read Your Mind

Written on
April 28th 2008
Author
Kathleen

ADOTAS – 24/7 Real Media, Inc. and Mindset Media, LLC are eschewing the crystal ball and teaming up to scientifically deploy psychographic targeting to lure consumers, based on 20 different personality traits (such as assertiveness, self-esteem and spontaneity), to advertisers’ brands. Brand advertisers have long known that consumers’ states of mind [...] more...


Spotlight

AdBrite’s CEO On Creating a Transparent Ad MarketplaceADOTAS EXCLUSIVE – AdBrite bills itself as the Internet’s Ad Marketplace – it also places a high premium on transparency, [...] more...

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