online-advertising-network
BlueKai, interCLICK Partner To Rev Up Online Campaign Results
ADOTAS – Online data exchange BlueKai and ad network interCLICK are teaming up to increase scale and targeting precision for online advertising campaigns across interCLICK’s ad network, the companies said. “At BlueKai, our model is built on a belief that intent data is THE essential ingredient that drives efficient targeting for [...] more...
Technorati Snags AdEngage, Launches Network
ADOTAS – Blog search specialists Technorati has launched a new ad platform – with the help of online advertising network AdEngage, which it just acquired to help run and power it. Financial details were not disclosed, but it was reportedly an all-stock transaction.The AdEngage platform will remain its own unit, [...] more...
Tribal Fusion Vet To Helm 1020 Placecast
ADOTAS – Erstwhile Tribal Fusion VP Alistair Goodman has been named CEO of interactive media concern 1020 Placecast. “I think Tribal Fusion is a great company, but I had been there almost four years and it was time for me to do something new,” Goodman told ADOTAS. “I spoke with many [...] more...
LinkedIn Launches Ad Network
ADOTAS – LinkedIn has launched its own advertising network called the “LinkedIn Audience Network.” The Collective Media-powered network will enable other sites to run LinkedIn’s ads. The network will also aim highly targeted ads at LinkedIn’s 27 million members. Because the social network’s profiles already provide it with a wealth of [...] more...
ADTECH Pens Online Ad Deal With Gannett
ADOTAS – AOL has announced that Gannett Co. has picked ADTECH to be its online ad-serving provider. ADTECH is part of Platform-A, AOL’s digital advertising arm. The company said that the deal with Gannett will “significantly” expand its presence in the U.S. market (its strongest presence is currently in Europe). All [...] more...
Adify Hands Crystal Ball to Advertisers
ADOTAS – Adify can predict the future. The vertical ad network management company has announced a new Inventory Forecasting Module that will give publishers predictive insight into an advertising campaign’s success. “We’re basically giving them a crystal ball so they can see what the inventory looks like and predict supply and [...] more...
Publicis Pushes (Hard) Into Digital Sector With VivaKi
ADOTAS – The Publicis Groupe has announced the creation of an open source advertising network powerhouse built on the “big four” of the ad serving systems. The platform is part of its newly launched VivaKi Nerve Center and it will deliver the biggest Audience on Demand Network in the interactive [...] more...
Speed Racer: Auto Ad Spend Revs Up Online
ADOTAS – Zoom, zoom, zoom! The auto industry is shifting gears this year, and will spend 21.6% more on online ads this year than last year, according to eMarketer. Auto brands is expected to dump $3 billion on online advertising, with some manufacturers planning to double their online budgets (like [...] more...
Get a Job!
ADOTAS – Need a new gig? Good news: ADOTAS has revamped its Classifieds section. Check it out here. Job listings are rolling in from all over the country – and in every sector of interactive advertising. (The latest positions include: Web 2.0 product manager in Santa Monica, CA; marketing analyst in Winter [...] more...
Theorem Pimps Out Software Program
ADOTAS – Theorem Inc., an online media operations company, has unveiled the second version of its proprietary software-as-a-service program, Theorem Analytics 2.0. The program was developed for interactive marketers – it allows media planers, ad operations teams and finance managers to upload data in multiple forms and generate detailed reports through [...] more...
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Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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