online-ad-spend



Online Video is Not Yet Delivering on its Promi$e

Written on
March 20th 2013
Author
Richard L. Tso

ADOTAS – Traditional journalism has been on the decline for decades, and the emergence of online video content has been successful in attracting eyeballs for technology blogs like Mashable and TechCrunch. Even mainstay outlets like The New York Times and The Wall Street Journal have started video news reporting initiatives. ... more...

Today’​s Burning Question: Super Bowl Ad Spend (TV vs. Online)

Written on
January 31st 2013
Author
Mike Daly

Earlier this week via email, we asked industry leaders: Is a significant portion of Super Bowl ad dollars shifting from TV to online this year? Here are the responses. “I wouldn’t say a significant portion is shifting from TV to online. However, I will say that the investments in online advertising during ... more...

Photo Gallery: 2012′s Funniest Ad Flubs

Written on
January 3rd 2013
Author
Richard L. Tso

While we can all joke about the biggest ad mistakes of 2012, for advertisers, it’s no laughing matter. According to the study by eMarketer, print advertising in the U.S. expected to hit $39.8 billion in 2012, and online advertising was expected to finally surpass print at $39.5 billion. With ad ... more...

Online Not Cutting Into TV Ad Share

Written on
March 29th 2011
Author
Gavin Dunaway

ADOTAS – While online ad spend will show the most promising growth over the next few years, eMarketer estimates that rise will not be at the expense of TV ad spend — looks like online efforts are going to keep sinking their teeth into print ad share from newspapers, magazines and ... more...

Online Ad Spend Leaves Newspapers Eating Ink

Written on
December 21st 2010
Author
Gavin Dunaway

ADOTAS – While eMarketer has spending on online ads topped newspaper ad spend — print and online — for the first time, newspapers can take some solace that their ad revenue freefall seems to be leveling out. Online ad spend increased by 13.9% to $25.8 billion in 2010, while spend on ... more...

New Report: Traditional Onlines Ads In Trouble

Written on
May 29th 2008
Author
Sarah Novotny

ADOTAS – Research and Markets announced the addition of new Borrell Associates report “Online Promotions: The Big Shift” to their offerings. The report discusses the distinct shift of business spending away from traditional online advertising to non-advertising marketing expenses, into the category labeled “promotions.” Spending is being allocated in abundance to ... more...

WPP Predicts Internet To Surpass TV By 2009

Written on
January 4th 2008
Author
Sarah Novotny

The WPP is projecting that the UK advertising industry will spend more online than on TV by the year 2009. Group M, a division of WPP group said that it expected UK online advertising to grow over 30% to 3.4 billion pounds which is about $6.72 billion, reports The Independent. Television ... more...

Ad Houses Will Need To Be More Nimble

Written on
January 2nd 2008
Author
Wall Street Journal

The Web’s emergence is forcing ad executives to succumb to marketers’ demands that agencies reinvent how ads are created, and forgo their TV-centric approach. Clients are even calling for changes in the way ad firms are structured. But until now, few advertisers have spent more than 5% to 10% of ... more...

2007 In Review – We Came, We Saw, We Conquered!

Written on
December 20th 2007
Author
Sarah Novotny

As 2007 wraps up, many people are reading and writing their yearly assessments of who did what, and what shook the industry up as well as what’s going to shake the industry up in the year to come. So let’s do this. 2007 certainly didn’t lack for momentum. The global spend ... more...