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Visual Content is King: Social Video Takes Center Stage

Written on
April 24th 2013
Author
Richard L. Tso

ADOTAS – In 2012, social video engagement rose from 42% to 70% the year before, according to new research by Adobe, with the viral reach of video content accounting for 77% of ALL reach via social networking sites. That compares to 55% for non-video content like status updates and confirms the [...] more...

Smart TV Trends in 2013

Written on
January 10th 2013
Author
Michael Lantz

The world of TV is rapidly evolving and over the past two years, we have seen introductions of a multitude of Smart TV models from major TV manufacturers. New functionalities and applications are being launched on a regular basis, and it’s difficult to see the major market trends among all [...] more...

Industry Leaders Offer Predictions for 2013 (Part 4)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   Lou Mastria, Executive Director, DAA “2012 was the year that the DAA Industry Self-Regulatory Program became the standard for responsible data use for intelligent online advertising.  We see this expanding on three fronts in 2013.  1: Globally, Canada will join the list of countries implementing [...] more...



Spotlight

Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...

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