omniture



eXelate Announces Leadership Additions to Drive Global Expansion of Data Platform

Written on
June 26th 2014
Author
Press Release

NEW YORK, June 26, 2014 (ADOTAS) – eXelate, the leading independent data platform, today announced the addition of senior executives to its management team and Board of Directors who will lend their proven expertise to continue to expand the company’s smart data and smart technology solutions for marketers. The company’s deep ... more...

Media Consolidation Is Revolutionizing Marketing

Written on
December 9th 2013
Author
Jeremy Bloom

ADOTAS — In early October, Nissan announced that it had signed a new three-year contract with Omnicom Group, which will launch a new global agency unit to centralize all its marketing. This was a very smart move by Nissan, a big win for Omnicom and substantiating news for anyone who ... more...

Socialbakers Appoints Neil Weston as Chief Operating Officer

Written on
November 18th 2013
Author
Mike Daly

NEW YORK,  November 18, 2013 (ADOTAS) — Socialbakers, the world’s leading social media analytics company, today appointed Neil Weston as Chief Operating Officer. Neil joins Socialbakers to help drive growth within the business for both its SaaS and custom analytics clients. Weston (pictured) brings over 20 years executive and sales management experience ... more...

Tealium Achieves Another Record Sales Quarter

Written on
October 9th 2012
Author
Press Release

SAN DIEGO (October 9, 2012) – Tealium, the leader in enterprise tag management systems, today announced another record sales quarter, achieving unprecedented growth in revenue and bookings during the third quarter, while adding some of the biggest brands in the world to its global roster of enterprise clients. During the third quarter ... more...

Chris Knoch Returns to IgnitionOne as U.S. VP of Sales

Written on
October 8th 2012
Author
Press Release

NEW YORK (October 8, 2012) – IgnitionOne, the global leader in digital marketing solutions, has appointed Chris Knoch as U.S. Vice President of Sales. Most recently Chris was Global Vice President of Client Services at Kenshoo Social. Chris was one of the earliest employees of SearchIgnite (now IgnitionOne) and ... more...

IDG Consumer & SMB Launches TechHive.com, Redesigns Macworld and PCWorld sites

Written on
October 1st 2012
Author
Press Release

SAN FRANCISCO (October 1, 2012) – IDG Consumer & SMB, home to trusted tech media brands Macworld and PCWorld, announced today the launch of TechHive.com. Created by a team both passionate and expert on consumer technology, TechHive offers analysis, insight, and conversation to an audience of enthusiasts who build their lives ... more...

Searchmetrics Injects SEO Analytics Into Adobe SearchCenter+

Written on
May 20th 2011
Author
Gavin Dunaway

ADOTAS – Hope they survive the hazing ritual! Searchmetrics is the newest member of the Adobe Genesis Partner Program. The search analytics specialist will provide international organic search data to SearchCenter+, Adobe paid search solution. The SEO monitoring and keyword analysis from the Searchmetrics suite will allow SearchCenter+ users to compare ... more...

Conductor Introduces SEO Cloud With Adobe Integration

Written on
March 1st 2011
Author
Gavin Dunaway

ADOTAS – Look, in the sky — it’s a bird, it’s a plane, it’s an SEO cloud! Adobe’s SEM solution SearchCenter+ is the first service to integrate Conductor’s SEO Cloud, which allows third-party marketing platforms to interact and exchange data with Searchlight, Conductor’s SEO platform launched last year. SearchCenter+ users will ... more...

IBM-Coremetrics: Stifling Innovation

Written on
June 17th 2010
Author
Charles Nicholls

ADOTAS – IBM’s acquisition of Coremetrics stifles innovation in the web analytics market. Worse, other big deals are contributing to the trend, e.g., Adobe’s purchase of Omniture and ATG’s purchase of Webtrends. Okay, the ATG Webtrends deal hasn’t happened yet, but it could. The problem is that acquired companies find it ... more...

Quick Hits: Active International Employs MediaBank, Compete Partners With Omniture

Written on
March 4th 2010
Author
Gavin Dunaway

ADOTAS – Corporate trade firm Active International has named MediaBank, provider of integrated procurement technology and advanced analytics software for advertising agencies, it’s software source for media buying, tracking and reporting. After a year of consideration, the honchos at Active decided MediaBank’s O|X and A|X Suites would be the best-suited ... more...