omniture
Searchmetrics Injects SEO Analytics Into Adobe SearchCenter+
ADOTAS – Hope they survive the hazing ritual! Searchmetrics is the newest member of the Adobe Genesis Partner Program. The search analytics specialist will provide international organic search data to SearchCenter+, Adobe paid search solution. The SEO monitoring and keyword analysis from the Searchmetrics suite will allow SearchCenter+ users to compare [...] more...
Conductor Introduces SEO Cloud With Adobe Integration
ADOTAS – Look, in the sky — it’s a bird, it’s a plane, it’s an SEO cloud! Adobe’s SEM solution SearchCenter+ is the first service to integrate Conductor’s SEO Cloud, which allows third-party marketing platforms to interact and exchange data with Searchlight, Conductor’s SEO platform launched last year. SearchCenter+ users will [...] more...
IBM-Coremetrics: Stifling Innovation
ADOTAS – IBM’s acquisition of Coremetrics stifles innovation in the web analytics market. Worse, other big deals are contributing to the trend, e.g., Adobe’s purchase of Omniture and ATG’s purchase of Webtrends. Okay, the ATG Webtrends deal hasn’t happened yet, but it could. The problem is that acquired companies find it [...] more...
Quick Hits: Active International Employs MediaBank, Compete Partners With Omniture
ADOTAS – Corporate trade firm Active International has named MediaBank, provider of integrated procurement technology and advanced analytics software for advertising agencies, it’s software source for media buying, tracking and reporting. After a year of consideration, the honchos at Active decided MediaBank’s O|X and A|X Suites would be the best-suited [...] more...
Industry news on new offerings and partnerships
ADOTAS — Adify, Omniture, comScore and Relevant Searches had annoucements recently. Omniture and comScore have partnered to deliver a unified digital audience measurement system. Specifically designed to meet the unique demands of the digital advertising world, the offering will combine the power of Omniture’s Web analytics with comScore’s new Media Metrix [...] more...
Bango, Adversitement Partnership Combines Web/Mobile Analytics
ADOTAS – Bango, Adversitement and Omniture are teaming up to provide mobile and Web analytics in one tool. Bango and Adversitement have joined forces to give digital marketers access to PC and mobile Web metrics by combining Omniture’s SiteCatalyst and Bango Analytics. Digital marketers currently face the time-draining problem of [...] more...
Omniture Snaps Up Mercado Assets for $6.5M
ADOTAS – Omniture announced that it has acquired “certain assets” of search solution provider Mercado for $6.5 million in cash and the assumption of certain related operating liabilities. Omniture said that the additional technology and expertise gained will expand its site search and merchandising solutions, particularly in the retail sector. The [...] more...
Omniture Acquires Offermatica for $65 Million
Omniture, Inc. (NASDAQ:OMTR), a provider of online business optimization software, today announced it has entered into a definitive agreement to acquire privately held Offermatica, a leading on-demand A/B testing and multivariate testing company. Under the terms of the agreement, Omniture will pay $65 million for all of the outstanding capital [...] more...
Omniture Launches Analytics Service, Signs Acquisition Agreement
Online business software company Omniture has released Discover 2.0, its new on-demand customer analytics service, designed to reveal new ways of acquiring customers. Discover 2 lets business analysts process large amounts of customer data visually and interact with it in real time. According to a company statement, users can explore any [...] more...
Omniture Invests in Danish
Business software company Omniture has purchased Denmark-based analytics company Instadia, giving a boost to its European operations. “This expansion fits squarely into one of the tenets of our overall acquisition strategy and, we believe, makes Omniture the ideal choice for European companies looking to optimize their online business,” said Omniture CEO [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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