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omnicom



Hires and Fires Round-Up: MySpace, Fortune, Organic

Written on
July 30th 2008
Author
Kathleen

ADOTAS – MySpace has just rounded out its executive ranks with five new additions. This is an odd move (timing-wise at the very least), since MySpace is reportedly planning to let go of 5% of its staff in coming days primarily in the engineering, sales and customer service departments. Manu Thapar [...] more...

How’s That Ad Doing? Find Out With New Tracking Tool

Written on
March 19th 2008
Author
Editor

ADOTAS — Wonder how your display advertisement is actually performing? Contextual advertising company and operator of the ADSDAQ Exchange, ContextWeb Inc., has launched a new technology platform for media buyers who want to track their interactive advertising campaigns. The ADSDAQ Exchange Trading Desk will enable buyers to buy more inventory in [...] more...

Omnicom Co. Moves To Big Apple

Written on
August 27th 2007
Author
Editor

Mobile advertising has been making headlines recently with the astronomical growth of this developing industry. Omnicom company MangoMOBILE, has announced the expansion of their business with the opening of a New York based office headed up by media and marketing veteran, Jamie Wells. MangoMOBILE specializes in advanced mobile marketing solutions [...] more...

U.S. Mobile Industry Continues To Smolder and Heat-Up

Written on
May 17th 2007
Author
Editor

The interactive arm of Omnicom-owned BBDO has hired David Bear as executive director, mobile, to lead Atmosphere’s wireless efforts. The new hire is part of Atmosphere BBDO’s increased efforts to target mobile devices. Atmosphere BBDO’s CEO and Chief Creative Officer, Andreas Combuechen, determined the time is right to open a mobile [...] more...

Intel, Omnicom Want to Bring Online Ads to TV

Written on
September 25th 2006
Author
Editor

Chip manufacturer Intel and Omnicom Media Group, the media services wing of marketing and advertising conglomerate Omnicom Group, have announced a partnership designed to bring Internet advertising to television using Intel Viiv-powered computers. Viiv computers are designed for multimedia and can easily stream content to a large living room TV. [...] more...

Elizabeth Arden, ipsh! Fantasize about Brit and K-Fed

Written on
May 11th 2006
Author
Jaime Gottlieb

If you’re the kind of person who would run out and buy the new Britney Spears fragrance Fantasy, without blinking an eye, do we have a campaign for you. Taking Goodby Silverstein Partners’ FantasyBritneySpears.com online campaign globally and into the mobile marketplace, Omnicom’s mobile marketing firm, ipsh!, worked with GSP [...] more...

Agency.com Takes Home Top OMMA Prize

Written on
January 9th 2006
Author
Editor

Interactive firm Agency.com has been named the Best Creative Agency of the Year by OMMA Magazine. Distinguished by its consistently creative campaigns and innovative uses of technology, Agency’s high-profile jobs include work on the popular eBay “it” campaigns (which included Flash ads featuring live eBay stats and custom landing pages [...] more...


Spotlight

AdMob: Google’s Move Into Mobile Fray Helps UsADOTAS EXCLUSIVE – AdMob offers the biggest mobile advertising marketplace on the planet — and the company was founded just [...] more...

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