omnicom
Got Funds? $12.1 Million for Acquisio
ADOTAS – Agency-focused performance-marketing platform Acquisio closed a $12.1 million equity financing round led by private growth capital fund Tandem Expansion. The Montreal-based company plans to use the investment to make “massive” increases in its sales and account management staff, as well as open new offices around the globe. Acquisio gives [...] more...
Hires and Fires Round-Up: MySpace, Fortune, Organic
ADOTAS – MySpace has just rounded out its executive ranks with five new additions. This is an odd move (timing-wise at the very least), since MySpace is reportedly planning to let go of 5% of its staff in coming days primarily in the engineering, sales and customer service departments. Manu Thapar [...] more...
How’s That Ad Doing? Find Out With New Tracking Tool
ADOTAS — Wonder how your display advertisement is actually performing? Contextual advertising company and operator of the ADSDAQ Exchange, ContextWeb Inc., has launched a new technology platform for media buyers who want to track their interactive advertising campaigns. The ADSDAQ Exchange Trading Desk will enable buyers to buy more inventory in [...] more...
Omnicom Co. Moves To Big Apple
Mobile advertising has been making headlines recently with the astronomical growth of this developing industry. Omnicom company MangoMOBILE, has announced the expansion of their business with the opening of a New York based office headed up by media and marketing veteran, Jamie Wells. MangoMOBILE specializes in advanced mobile marketing solutions [...] more...
U.S. Mobile Industry Continues To Smolder and Heat-Up
The interactive arm of Omnicom-owned BBDO has hired David Bear as executive director, mobile, to lead Atmosphere’s wireless efforts. The new hire is part of Atmosphere BBDO’s increased efforts to target mobile devices. Atmosphere BBDO’s CEO and Chief Creative Officer, Andreas Combuechen, determined the time is right to open a mobile [...] more...
Intel, Omnicom Want to Bring Online Ads to TV
Chip manufacturer Intel and Omnicom Media Group, the media services wing of marketing and advertising conglomerate Omnicom Group, have announced a partnership designed to bring Internet advertising to television using Intel Viiv-powered computers. Viiv computers are designed for multimedia and can easily stream content to a large living room TV. [...] more...
Elizabeth Arden, ipsh! Fantasize about Brit and K-Fed
If you’re the kind of person who would run out and buy the new Britney Spears fragrance Fantasy, without blinking an eye, do we have a campaign for you. Taking Goodby Silverstein Partners’ FantasyBritneySpears.com online campaign globally and into the mobile marketplace, Omnicom’s mobile marketing firm, ipsh!, worked with GSP [...] more...
Agency.com Takes Home Top OMMA Prize
Interactive firm Agency.com has been named the Best Creative Agency of the Year by OMMA Magazine. Distinguished by its consistently creative campaigns and innovative uses of technology, Agency’s high-profile jobs include work on the popular eBay “it” campaigns (which included Flash ads featuring live eBay stats and custom landing pages [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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