omnicom-group
Omnicom slumps
REUTERS — Omnicom Group Inc. reported a 14 percent drop in quarterly earnings as advertising spending slumped badly at the end of the year, but its profit and revenue showed more resilience to budget cutbacks than Wall Street had expected. The world’s largest advertising company said fourth quarter income fell to [...] more...
BBDO Layoffs
ADOTAS — First word came yesterday that advertising, marketing and public relations firm Omnicom Group was preparing to layoff of nearly 5% of its global work force of 70,000. Today, word has come out that about 200 people are being laid off at ad agency BBDO. UPDATE: Here’s the Times story. Subscribe [...] more...
Omnicom Launches Mobile Consultancy
ADOTAS – Omnicom Group, a global advertising and marketing services group, has launched a consultancy that it’s dubbed Mobile Behavior. The agency was created to help clients understand consumers’ mobile behavior and seamlessly incorporate mobile communications into their overall marketing and media mix. “Omnicom has built its industry leadership by offering [...] more...
Star Healthcare Eases Communication Between Brands, Patients
ADOTAS – Omnicom Group’s Star Marketing network recently created a new healthcare-marking service – Star Healthcare. ADOTAS sat down with Star Healthcare’s president, Maryann Kuzel, to get the scoop. The network has been going strong since January, but it didn’t launch a push into the public eye until recently. Kuzel (who [...] more...
Hiring News: Sapient, HipCricket, MRM and More
ADOTAS – A lot of industry activity today. Sapient has appointed Jane Barratt as managing director of its Sapient Interactive New York office. Barratt will oversee the New York operations of Sapient’s marketing services group. She’ll lead biz development, agency operations and account management of leading brand clients. Previously, Barratt was [...] more...
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Latest News
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Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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