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Omnicom Launches Mobile Consultancy

Written on: October 31st 2008
Author: Kathleen

ADOTAS – Omnicom Group, a global advertising and marketing services group, has launched a consultancy that it’s dubbed Mobile Behavior. The agency was created to help clients understand consumers’ mobile behavior and seamlessly incorporate mobile communications into their overall marketing and media mix. “Omnicom has built its industry leadership by offering [...] more...

Star Healthcare Eases Communication Between Brands, Patients

Written on: July 1st 2008
Author: Kathleen

ADOTAS – Omnicom Group’s Star Marketing network recently created a new healthcare-marking service – Star Healthcare. ADOTAS sat down with Star Healthcare’s president, Maryann Kuzel, to get the scoop. The network has been going strong since January, but it didn’t launch a push into the public eye until recently. Kuzel (who [...] more...

Hiring News: Sapient, HipCricket, MRM and More

Written on: June 18th 2008
Author: Kathleen

ADOTAS – A lot of industry activity today. Sapient has appointed Jane Barratt as managing director of its Sapient Interactive New York office. Barratt will oversee the New York operations of Sapient’s marketing services group. She’ll lead biz development, agency operations and account management of leading brand clients. Previously, Barratt was [...] more...

Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...